Jayanth Govindraj

Cultural Consumer Psychologist & Brand Strategist. visit: mail : [email protected]

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
Ice creams that can cure a headache
https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious

Dubai Chocolate trend is a massive global food phenomenon centered around ultra-thick chocolate bars generously stuffed with bright green pistachio cream and crispy, roasted kataifi (shredded phyllo pastry) .

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
Mother Dairy has extended its sustainability-focused messaging to print this World Environment Day, following the launch of a digital campaign around its newly introduced naturally degradable milk pouch in soil

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
In continuation of insurgent brands taking the big ones here is Bain report on it. India’s insurgent consumer brands continue to outpace market, reaching $7.5 billion in FY25 a 3.75 x increase

https://t.co/9iRs8hKS55

https://t.co/CIraWW4daQ

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
The Analog swipe.Continuing on the culture of people consciously reducing screen time, here is another example of Polaroid asking people to enjoy the moment than just framing it.

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
New young brands’ insurgency
https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
“Amuthamum Nanjāgum” is a Tamil saying. It means nectar can become poison.

However good, or desirable, things can become harmful when taken in excess.

So people are reducing screen time. Resurgence of refurbished iPods

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious

“Amuthamum Nanjāgum” is a Tamil saying. It means nectar can become poison.

However good, or desirable, things can become harmful when taken in excess.

So people are reducing screen time. resurgence of refurbished iPods

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
Let your hair speak the truth

https://t.co/9iRs8hKS55

https://t.co/AlcDe3tT7X

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
The power of Pele. The legend
https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
Nightie. Your powerful companion.

https://t.co/9iRs8hKS55
Source: TOI

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious
Brand collab alert- Melody X Vadilal

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcurious

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcuruous

A recent survey of more than 1,000 dog owners found that pet parents are increasingly applying their own food preferences and values to their pets’ diets.

https://t.co/ehHkwWz27s

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcuruous
Boeing 737 up-cycled as a cafe in Montreal, with each part having a story to tell

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcuruous
Sensational vs sensible wedding

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcuruous
Wind Phone: a disconnected phone placed somewhere peaceful to give people a place to speak loud - to let their words into the wind

https://t.co/9iRs8hKS55

[CNN @CNN]

It was a bright, clear April morning when Russell and Gail Lee visited Null Island for the first time.

The only problem? There was nothing to see but open ocean in every direction. https://t.co/usr1vggYqs

[Jayanth Govindraj @JayGovindraj]

#Culturecuratedforcuruous
Naked bottle innovation to reduce plastic waste.

https://t.co/9iRs8hKS55

[Jayanth Govindraj @JayGovindraj]

#Newproductformatalert

India's first cooked range of legumes! Save time, eat healthy! Enjoy perfectly cooked Rajma, Chana & more - preservative-free & ready to eat.

https://t.co/wwBYwolu0x