👋Hi, I’m Jay Yang.
Got a bunch of new followers here, so wanted to reintroduce myself.
I believe you don’t need permission to create your own opportunities.
When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential.
At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller).
At 18, I decided to try my hand at the game of business and scaled a ghostwriting and creative agency to six-figures within its first year.
At 19, I self-published my first book You Can Just Do Things, which became an Amazon best-seller, and dropped out of college to work as a social media strategist at Acquisition[.]com on Alex & Leila Hormozi’s media team—where I help write ads, tweets, newsletters, YouTube scripts, and many other things in between.
When I’m not working, you’ll find me:
- Playing pickup basketball at the local gym.
- Picking up and putting down heavy things (roughly 10-12 times).
- Working on my second book.
- Hanging with family and friends.
I started writing on Twitter in 2021 to share what I’m learning about marketing, strategy, and building a life I love.
If that tickles your fancy, welcome to my lil corner of the internet. 🤝
Underrated career hack:
Be easy to root for.
Show up early. Do what you say you're going to do. Take things off others plates. Stay late. Work weekends. Have a great attitude. Don't gossip, whine, or complain.
Be easy to work with and hard to compete against.
How I went from charging $500/mo to $20k/mo:
(The power of skill stacking)
When I started doing client work, I could write a decent tweet and edit a simple video. Clients paid me $500 to $2,000 a month for social media management and content creation. Useful work, but a commodity.
But the better I got, the more I was able to charge for results (not just management). I learned psychology, branding, and how to write high-performing content. That allowed me to charge $3,000 to $5,000 a month.
Then I dove deeper into marketing: building offers, creating funnels, writing email copy, landing pages, and paid ads. I became a “full-stack” copywriter. Now I could charge $20,000 a month because I wasn't just helping clients grow on social media; I was helping them grow their business.
Each skill on its own was fine. But when the skills got stacked, the gains became exponential. In the span of 4 years, I went from charging $500/month to $20,000/month (a 40x). Charlie Munger calls this the Lollapalooza Effect, where multiple forces combine and the result dwarfs the individual inputs.
This is why I'm a big believer in skill stacking. Your goal isn't to be the best in the world at one thing; it's to be great at a few complementary things that, in combination, make you extremely hard to replace.
Do you know a good writer who isn’t a clear thinker? I’m not saying writing will automatically make you a clearer thinker. I’m just saying it’s hard to understand why you wouldn’t want to adopt a consistent writing habit.