Girth Brooks

[Ted Lieu @tedlieu]

cc: @SecRubio

[Hunter Biden @HunterBiden]

So let me get this straight.

Jake Tapper is focused on attacking my Mom.

Jared and Ivanka are building a private island paradise on Albanian protected land.

Don Jr married the daughter of Epstein’s banker, and a startup his fund backs just got a record $620M Pentagon loan.

Eric is taking an Israeli drone company public for $1.5B in the middle of a war with Iran that nobody wanted.

And I know: “But what about your paintings, Hunter?”

Please.

[Girth Brooks @JdotManuel]

@prettybluebucks Pappas bros >>

[Girth Brooks @JdotManuel]

@sourpatchkidsx It’s not real, TXDot/ the government, mails everything.

[Girth Brooks @JdotManuel]

@Phoenix2A_1980s @gngrjc Lmao i was hoping this wouldn’t escape the Houston bubble. Don’t bring up her “honorary” doctorate either. I’ve had her minions come after me for asking if she has a legit doctorate, where’s her dissertation?

[Girth Brooks @JdotManuel]

@Imakatt To try it, worth the hype, it’s literally just a pie.

[Girth Brooks @JdotManuel]

@prettybluebucks It has vinegar in it, it’s shelf stable.

[Girth Brooks @JdotManuel]

@FearKillR @thedealsguy_ Yep, was about to say this

[Girth Brooks @JdotManuel]

@zcahverse Don’t buy the cheaper versions of any TV. The higher end models of TCL are perfect.

[Girth Brooks @JdotManuel]

@713CORI 🥵

[Girth Brooks @JdotManuel]

@CultLaser They have short versions!? Ive had ft4, but long bois only, whats the search for the short boi

[Girth Brooks @JdotManuel]

@713CORI Breakfast, lunch, and dinner.

[Stef. | Creative Director 👨🏾‍💻🛠 @STEFisDOPE]

If AP call it an AP, imma call it an AP.

[Raúl Gutiérrez @RaulGtzNR]

Pocos se atreven

[Anish Moonka @anishmoonka]

A normal Audemars Piguet watch costs around $30,000 and has a years-long waitlist. Swatch is about to sell a $400 version of it on May 16, walk-in only. The last time Swatch did this, with Omega in 2022, it sold over a million units in its first year.

The MoonSwatch retailed for $260 and used plastic instead of steel, but kept the look of Omega's $8,000 Speedmaster. Morgan Stanley estimated it drove close to 20% of Swatch Group's entire 2022 profit. Nine months after launch, lines outside Swatch stores still formed every morning.

Audemars Piguet makes only 53,000 watches a year. The Royal Oak alone accounts for 88% of their roughly $2.9 billion in 2025 revenue, putting AP third among Swiss watch brands behind only Rolex and Cartier. Steel Royal Oaks retail from $20,000 to $40,000 and trade for $45,000 to $100,000 on the resale market. The waitlist for new buyers at AP boutiques runs twelve to twenty-four months.

Two things make this collab different. First, Audemars Piguet doesn't share a parent company with Swatch the way Omega and Blancpain do. With those earlier partners, all the profit stayed inside one corporate family. With AP, real money flows to an outside company for every unit sold. Second, Swatch needs this. Their profit per dollar of sales went from 15 cents in 2023 to under 5 cents in 2024, a 75% drop from $1.3 billion to $335 million. China was the main reason.

If the $300-$500 Royal Pop sells anywhere near MoonSwatch numbers in year one, the volume works out to around twenty times AP's entire annual production, at less than 1% of what AP usually charges. AP's high-end watches stay rare and expensive. Swatch gets the hit it needs.