Jenny Leddy

Graphic Designer, Tea Addict, Dog Lover

[Jenny Leddy @JennyKNB]

TikTok has become a lot more than a place for brands to get discovered.

It’s increasingly part of the entire funnel — from creators and awareness all the way through paid media and conversion.

We recently sat down with the TikTok team to… https://t.co/qQjutdM4MS

[Jenny Leddy @JennyKNB]

Generic “AI visibility scores” can look precise while still telling an incomplete story.

Why? Because the result depends heavily on the prompts someone chose to measure.

Our team tested this across ChatGPT, Google AI Overviews, and… https://t.co/1Q0Egsfgq5

[Jenny Leddy @JennyKNB]

When your full-time role is in marketing, staying updated with digital marketing news can easily feel like a full-time job in itself.

Between AI search, platform updates, paid media changes, and new tools launching every week, there’s a lot… https://t.co/wigZN70IG5

[Jenny Leddy @JennyKNB]

AI visibility isn’t just an SEO metric.

It reflects whether your brand is mentioned, cited, trusted, and recommended across a growing number of search experiences.

That means diagnosing a visibility problem may require input from SEO… https://t.co/GvP2aC5J3R

[Jenny Leddy @JennyKNB]

Your website tells AI what you want people to know about your brand.

Your reviews tell it what customers actually experienced.

Now that ChatGPT can pull Yelp reviews, ratings, photos, and business information directly into its answers… https://t.co/PzIxIgVE56

[Jenny Leddy @JennyKNB]

“We need to be visible in AI” is a goal.

But it isn’t a strategy.

AI inclusion varies by prompt, platform, context, and the signals a model can find across the web. There’s no single optimization that guarantees a brand will be… https://t.co/AcIrff6E7O

[Jenny Leddy @JennyKNB]

Creating more content isn’t automatically a win.

If AI helps a team produce three times as many creative variations but none of those variations are grounded in real audience behavior, you’ve just made the pile bigger.

The real opportunity… https://t.co/Oo9Um3ouv1

[Jenny Leddy @JennyKNB]

Creating more content isn’t automatically a win.

If AI helps a team produce three times as many creative variations but none of those variations are grounded in real audience behavior, you’ve just made the pile bigger.

The real opportunity… https://t.co/QaBahRCUKJ

[Jenny Leddy @JennyKNB]

TikTok affiliate marketing has officially entered its "okay, let's get serious" era.

It's no longer just about creator partnerships.

It's about building a strategy that keeps content, paid media, and commerce working together.

If you're… https://t.co/1tqO7AuZc0

[Jenny Leddy @JennyKNB]

One of my favorite parts about case studies is getting to see the strategy behind the results.

It's easy to celebrate growth, but understanding why something worked is where the real value is.

This case study takes a closer look at how… https://t.co/4z0V8S60FG

[Jenny Leddy @JennyKNB]

SEO gave us rankings.

AI search gave us a whole new thing to obsess over 😅

The challenge is that most of us don't actually know how visible our brands are inside tools like ChatGPT, Gemini, or Perplexity.

That's why our awesome team built… https://t.co/3iUwUbm5D1

[Jenny Leddy @JennyKNB]

One thing I've noticed over the past year is that AI search conversations have become a lot less about which tool is best and a lot more about where your audience is actually searching.

If you're trying to understand how today's leading AI… https://t.co/gomYtTpc79

[Jenny Leddy @JennyKNB]

Confession: I spend way too much time talking to AI tools every day.

One thing I've learned is that the quality of the answer almost always comes down to the quality of the question.

We pulled together some of the prompts our team actually… https://t.co/UwqsL6oYKr

[Jenny Leddy @JennyKNB]

It's interesting how often the conversation has shifted from "How do I rank on Google?" to "How do I show up in ChatGPT?"

The answer isn't replacing SEO. It's expanding the way we think about search altogether.

If you're trying to wrap… https://t.co/fJLGNd93Sc

[Jenny Leddy @JennyKNB]

There's no shortage of opinions about AI search right now.

What I appreciate most are examples backed by real data.

Really proud of the team for putting together this case study, which shows how a thoughtful GEO strategy translated into… https://t.co/5ZIk9EVc5l

[Jenny Leddy @JennyKNB]

Working at a marketing agency makes me realize how often Google and search really changes every day.

But one truth is a constant:

Visibility still comes from helping search engines understand what you're actually an authority on.

That… https://t.co/vJJCaB0EJ5

[Jenny Leddy @JennyKNB]

One thing that's become really interesting to watch is how visibility is starting to split into two conversations:

1. You can rank well in search and barely appear in AI-generated answers.
2. Or you can show up consistently in AI responses… https://t.co/jeNzHZtGou

[Jenny Leddy @JennyKNB]

I've been thinking a lot about how we measure social commerce (no but really)...

and while it's always been tempting to evaluate each channel on its own, that's not really how customers make decisions anymore.

Someone might discover a… https://t.co/qM8JZlrMWr

[Jenny Leddy @JennyKNB]

As a designer, I usually think about social through a visual lens.

Is it easy to scan? Does it catch someone's attention? Does it make someone stop scrolling?

But good design can only take a post so far.

The biggest challenges in B2B… https://t.co/ymZVdyo5ON

[Jenny Leddy @JennyKNB]

AI has definitely changed the speed of creative production. What’s been more interesting to watch is how teams adapt their workflows around it.

The brands getting the most out of AI right now don’t seem to be replacing creative thinking —… https://t.co/zDAObgDpS6