Jeremy Roach

Co-Founder: @getsocialpruf | Making Organic Social Performance Measurable

[Jeremy Roach @Jer_Roach]

👀

https://t.co/S0zjKt64vb

[Jeremy Roach @Jer_Roach]

https://t.co/MdogM6D5xj

[Jeremy Roach @Jer_Roach]

https://t.co/MdogM6D5xj

[Jeremy Roach @Jer_Roach]

Coming soon
Socialpruf Discovery 🔎

We're launching the first data-backed discovery tool of its kind.

I've been using this tool for a while now, and I can't wait to show everyone what it can do.

We're pairing our cross-platform social data with AI to give you one place to find the exact influencers and posts you're looking for. Search backed by real performance data.

Find influencers growing rapidly. Contact them at the right time.

Creative intelligence on demand. Want to see who's actually driving engagement in a category before you brief a campaign? Now you can search for it.

You'll also be able to build mood boards straight from your results, for client pitches or internal planning, all pulled from posts that are actually performing.

[Jeremy Roach @Jer_Roach]

https://t.co/BtFDkmXeO6

[Jeremy Roach @Jer_Roach]

https://t.co/Yj7AS4D97q

[Jeremy Roach @Jer_Roach]

https://t.co/Yj7AS4D97q

[Jeremy Roach @Jer_Roach]

The @FIFAWorldCup kicks off today. All 48 teams.
𝐍𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐭𝐫𝐚𝐜𝐤 𝐞𝐯𝐞𝐫𝐲 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞𝐦 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥, 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄.

To celebrate @getsocialpruf closing in on 50,000,000 tracked social posts, we built a dashboard covering every social channel for all 48 teams in the 2026 FIFA World Cup.

It's already loaded with 727,000 posts and counting. We're also pulling and storing every Instagram Story, so the content that normally disappears after 24 hours will be captured in Socialpruf

Sort the top content to spot themes and formats, see which teams are gaining traction, and catch who's getting it wrong.

Comment "Socialpruf" and I'll send you the dashboard.

[Jeremy Roach @Jer_Roach]

Starbucks (@Starbucks) just made World Cup content without paying for the World Cup. ☕️⚽️

No FIFA logo. No "official partner" badge. No mention of the tournament anywhere.

Just a cup sleeve in each country's colors, a captain's "C," and the nation's name.

Why it's a smart play: A FIFA World Cup 2026 sponsor slot runs an estimated 65 to 95 million dollars. Coca-Cola holds the beverage rights. McDonald's holds QSR. Starbucks holds neither, and clearly decided it didn't need to.

So rather than buy the tournament, they borrowed the one thing that actually travels on social. National pride. The genius is the localization. One template, endless versions. Every qualifying country gets its own sleeve, its own colors, its own post.

With the World Cup, they picked the workaround on purpose. That is the part more brands should study. You don't need the rights to a cultural moment. You need the fluency to show up inside it.

[Jeremy Roach @Jer_Roach]

My take on how @PopstrokeGolf can take their social media to the next level 👇

Last week, I visited the PopStroke in Nashville. The experience was awesome, and the facility was impressive.

Then I went to their social media and realized the online presence didn't match what I'd just experienced in person.

@alexgarcia_atx has said it before: whenever you have the chance, branch into a localized social media approach.

If I'm running social at PopStroke, step one is launching dedicated channels for every location. Florida, Nashville, Scottsdale, etc.

Then tailor the content to the city. In Nashville, lean into the bachelor and bachelorette crowd. Position it as the daytime hub for big groups before they hit Broadway at night.

Know your audience. The customer in Nashville is nothing like the customer in Florida, and your content shouldn't pretend otherwise.

[Kathryn Wu @kathrynwu1]

One of the hardest parts of building a startup is that sustainable inbound usually doesn’t come from one thing.

It’s accumulated effort:
SEO, partnerships, product improvements, distribution, content, retention.
You do all of it for months feeling like nothing is working.

Then one day the organic users start showing up.
And you still can’t point to the exact thing that caused it.

A lot of startup growth is just surviving long enough for the compounding to kick in.

[Jeremy Roach @Jer_Roach]

New SEO win of the week is our rising accounts page.

Check out rising X accounts below 👇

https://t.co/7qKTkDu77g

[Jeremy Roach @Jer_Roach]

NCAA schools need to start educating athletes on content creation.

A lot of them are making bold claims about what they're going to build. I'll believe it when I see it.

Not everyone is going to go pro. And if that's not in the cards, athletes now have a real opportunity to build a career doing what they love most: playing their sport.

The content layer is the bridge.

Bryson is one example of many.

[Sandy Plashkes @SandyPlashkes]

The constant hate Bryson gets on this "content" vs "pro golf" move is completely unwarranted to me. If you go read the replies people are ripping him. But when you dive deeper, what Bryson has done is actually incredible...

Since winning the US Open in June 2024, @brysondech has done the following on social:

🚀 Generated 2 billion+ organic social impressions
👀 Avg over over 3.5M views per post
🔥 Engagement rate of 5.12% across all his socials
💰 Earned Media Value of $67.9M

Now listen, his results in major lately have been sub par, no doubt. But if I'm Bryson, I'm saying screw it and going all in on content. What does he have left to prove? He's a multi time major winner.

He's created the blueprint for golf content creation, and right now, that's one of the most highly viewed areas of sports content. That's not to mention, the numerous brand deals he currently has. I frequently watch his YouTube content, and if you tune in, you notice the way he seamlessly integrates brands into the videos. It's truly remarkable.

So before you go chirp Bryson, I think you need to look under the hood and give the man the respect he deserves. Content creation is an absolute grind, and to do it at the top level like he does, while also playing professional golf, makes it even more impressive.

I think he should absolutely go ALL IN on content and say fuck the haters!

All data via @getsocialpruf (see full report below)

[Jeremy Roach @Jer_Roach]

Building the new marketer's dreamland

How we plan to launch a media company alongside @getsocialpruf 👇

When I was at @viralnationinc and @cutsclothing, the lack of resources for social inspiration and news was baffling. Everything felt fluffy. Nothing had data behind it.

I referenced @trendhunter a lot. Great for inspiration, but missing the data layer.

Our aspiration is to become the go-to source for social news and data.

Think Bloomberg meets Morning Brew for the social economy.

Some early wins already ✅

Socialpruf now ranks #1 for Oreo social data.
AI SEO mentions of Socialpruf continue to grow.

[Jeremy Roach @Jer_Roach]

One of the first things I wanted to implement with @getsocialpruf was giving users full control over how they calculate EMV (earned media value).

The frustration with other platforms was simple: they all claimed "proprietary" formulas, but nothing was actually proprietary. They were just leveraging the language for marketing.

So we flipped it. Letting users decide how they want to calculate their own EMV has been one of the best product decisions we've made since launch.

https://t.co/Dhl55qciuW

[Jeremy Roach @Jer_Roach]

Adidas is taking full advantage of the upcoming @FIFAWorldCup with some major campaigns.

The latest post was a short film, featuring Timothee Chalamet

Here is some of the post data:

• 37,000,000+ impressions
• 1,610,000+ likes
• 22,000+ comments
• 4.74% engagement rate

[Jeremy Roach @Jer_Roach]

Influencer Madison Humphrey's comedic Kentucky Derby reaction outperformed most major networks.

Here is some of the post data:

• 4,960,000+ impressions
• 558,000+ likes
• 9,740+ shares

Sometimes the most viral content comes from outside the event itself.

[Sweat Equity Podcast @onlysweatequity]

Brands with multiple locations should have separate social accounts for each city — location algorithms are that powerful.⁣
⁣
"If you want to make that location a hotbed, that separate account can create that feeling."

[Jeremy Roach @Jer_Roach]

MrBeast dropped "I Stranded 100 People In The Wilderness For $250,000" on May 2nd and it did 35.3M views in 24 hours.

By day 3 it was at 69M.

Polymarket is pricing in 100M+ before the week is out. That's a single piece of content outperforming most network TV finales of the last decade.

https://t.co/SRxhptPPBl

[Jeremy Roach @Jer_Roach]

Real-time analytics 👇
https://t.co/eqEgM0l4ex

[Jeremy Roach @Jer_Roach]

Cristiano Ronaldo's new @LEGO_Group collab is one of the highest-performing brand posts of the year:

• 60.0M plays
• 3.87M likes
• 44.4K comments
• 6.53% engagement

Posted April 30, Ronaldo posted it once and it outperformed every Super Bowl spot we tracked.

[Jeremy Roach @Jer_Roach]

NELK is looking to sign with a streaming platform.
Here's what their data says 👇

@nelkboys main YouTube channel averages 5.03 million views per long-form video. The median is 4.46 million.

So 4.46 million views per episode.

A 10-episode season at that median equals 44.6M views before any platform marketing kicks in.

If 1% of that audience converts to a new subscription, that's 446K new subs from a single season. At $15.49 a month over 12 months, that's $83M in subscriber revenue against a single content investment.

Even at a conservative 0.5% conversion, you're still looking at 223K new subs and $41M in year one.

(@KyleForgeard , @john, @JesseSebastiani)