Jérrard Wayne

At Jerrard Wayne we create powerful brands for the world we want to live in, aligning purpose with perception.

[Jérrard Wayne @JerrardWayne]

Challenges, triumphs, and a dash of inspiration. Click the link below to listen now ⬇️
https://t.co/5OlCVoawha

[Jérrard Wayne @JerrardWayne]

📷 Season One of the @AbsoluteLeePod is a journey through diverse stories in sports & entertainment. In this episode, catch Jason explore the fascinating career of @MrAndyAnsah ⚽️ from football to video production, and the hurdles facing Black leaders in the creative industries.

[Jérrard Wayne @JerrardWayne]

Being trusted to rebrand football's oldest sporting union was a meaningful project, and it was a privilege to be part of the next chapter of the PFA journey.

Here's how we discovered, developed and communicated their brand story.

[Jérrard Wayne @JerrardWayne]

Seeing our friends at the @PFA celebrating their 50th annual PFA Awards was special for Jérrard Wayne, because this year, attendees and winners got to experience the PFA brand as we envisioned during the creative transformation process.

[Jérrard Wayne @JerrardWayne]

It was great to see the foundations we laid brought to life in such an immersive setting so that the energy, values and sentiment we built into the brand could be felt.

[Jérrard Wayne @JerrardWayne]

With the @Lionesses on the cusp of making history for the second time in 14 months, it'll be interesting to see how decision-makers in sport respond to their success and adapt to create a more inclusive environment.But first, let’s bring that trophy home. #ComeonEngland 🦁🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️

[Jérrard Wayne @JerrardWayne]

Producing @fara_williams47's episode for the @AbsoluteLeePod was one of our highlights this year.

Fara and Jason's frank discussion about making women's football more equitable sparked a lot of conversation, and it's strong voices like hers that drive the women’s game forward.

[Jérrard Wayne @JerrardWayne]

Read the full blog here ⬇️
https://t.co/8x7efzYNSy

[Jérrard Wayne @JerrardWayne]

Unless you've been living under a rock you'll know that today is #Barbenheimer Day 💗💣

To celebrate, we asked Ava, who's been doing work experience with us this week, to write a blog on Barbie's significant cultural impact and how the film's marketing team got it so right.

[Jérrard Wayne @JerrardWayne]

Co-creating with @we_are_seen_'s stakeholders was a fantastic experience and a great demonstration of Seen's equitable approach in action. #WeAreSeen

[Jérrard Wayne @JerrardWayne]

We always prioritise inclusion and collaboration in our work, so we loved workshopping with the Seen team, hearing from front-line organisations at Community Vision Days and listening to young people's insights at a powerful Theory of Change session during the branding process.

[Jérrard Wayne @JerrardWayne]

We paired joyful imagery with bold type, clean lines and bright, colourful accents to create a fresh aesthetic that conveyed positivity and aspiration. #weareseen

Read more here ⬇️
https://t.co/8SrwJDI89i

[Jérrard Wayne @JerrardWayne]

The @we_are_seen_ team drew from lived experience and relationships with community organisations to establish one vital principle – children and young people of African, Asian and Caribbean heritage need to be recognised, respected and uplifted if we want to see real change.

[Jérrard Wayne @JerrardWayne]

For us, that meant developing art direction for the brand that represents the young people’s vitality instead of just their struggle. #WeAreSeen

[Jérrard Wayne @JerrardWayne]

This gave us the opportunity to create an empowering and authentic brand name and identity that reflects the young people as they are. It's a powerful concept, and one that has already resonated deeply. #WeAreSeen

[Jérrard Wayne @JerrardWayne]

This week, we're excited to announce the launch of @we_are_seen_ a brand we've been developing with @barnardos focused on addressing systemic inequalities for children and young people of African, Asian and Caribbean heritage in the UK.

[Jérrard Wayne @JerrardWayne]

Too often, charities take a savourism approach towards minoritised communities but @we_are_seen_ are fully committed to doing things differently. They believe in celebrating the young people they serve in the fullness of their identities.

[Jérrard Wayne @JerrardWayne]

Check out the video on their homepage, we promise it's worth the 15-minute watch.

https://t.co/6VJY9EsOTF

[Jérrard Wayne @JerrardWayne]

Free Movement is a mobile skatepark that moves between refugee camps and local communities in Athens, offering children skate lessons.

Many of these children are separated from all that's familiar, but skating helps them temporarily escape the realities of the refugee crisis.

[Jérrard Wayne @JerrardWayne]

For a few hours, they can just focus on learning a fun, new skill that they can take with them, no matter how many other things in their lives change.

This project is a great example of how simple, focused ideas can have the greatest impact.❤️