Jessica Carbone

Marketing

[Adam Grant @AdamMGrant]

The highest compliment from someone who disagrees with you is not “You were right.” It’s “You made me think.”

Good arguments help us recognize complexity where we once saw simplicity.

The ultimate purpose of debate is not to produce consensus. It’s to promote critical thinking.

[Jessica Carbone @JessCarboneee]

The #ShareACoke hashtag campaign from @CocaCola is a great example of #SocialMediaMarketing that has generated HEAPS of user-generated #content for over 6 years, like this post from @CLTMotorSpdwy. Find out more via @Investopedia #udubmktg13 https://t.co/9Ij8N1SClp

[Jessica Carbone @JessCarboneee]

@CMIContent looks at how @redbull's excellent #ContentMarketing has transformed into a #successful media company, focusing less on treating people like #demographics and more on capturing the #passions of individuals. Check it out via @YouTube #udubmktg13
https://t.co/ruNV6uxXMA

[Jessica Carbone @JessCarboneee]

Here are a few tips from @JomerGregorio about how #digitalmarketers can best #reach and #discover their online #targetaudience, which is essential for successful #brands. Check out the full infographic here via @B2Community #udubmktg13: https://t.co/5SzGrVZOo1

[Jessica Carbone @JessCarboneee]

This article by @HubSpot recommends effective #LeadNurturing tactics to use as part of your inbound #marketingstrategy. These #techniques are a great way to gain a competitive advantage! #udubmktg13 https://t.co/wJmW7MPXP1

[Jessica Carbone @JessCarboneee]

@PublicisGroupe's new service, The Pact, delivers on a range of #marketing #KPIs such as #ROMI, or will refund the client. This alleviated money pressures for businesses who have unknown #investment risks during the #COVID19 crisis. Read more via @MMMnews https://t.co/mMVgaMu9TW

[Jessica Carbone @JessCarboneee]

#Marketers are always looking to optimise #efficiency and #productivity. One of the best ways to do this is through #MarketingAutomation. @martech_today provides this useful 4-Step framework for choosing the right #B2B #MA platform. Read more here: https://t.co/LDUCYWesyU

[Jessica Carbone @JessCarboneee]

One of the most viral #Auspol #hashtags is #ScottyFromMarketing, coined by @BetootaAdvocate in 2018. But the phrase actually alludes to a controversial #ad #campaign the PM did for @TourismAus way back in '06. Find out more via @LifehackerAU #udubmktg13 https://t.co/RzHJiGOxWP

[Jessica Carbone @JessCarboneee]

@Apple used #trendjacking on #InternationalWomensDay to add to their #BehindTheMac #digital campaign. Apple's #corebrandvalues are shown, with powerful women using their #Mac to achieve great things. This conveys a great #CX #udubmktg13 See it via @YouTube https://t.co/k80DJWWPIQ

[Jessica Carbone @JessCarboneee]

This great advice from @sejournal is being used by #marketers like @SaninaKaur to carry out best practices for #mobile #optimisation, ensuring the #CX is as seamless as possible. #MobileIntegration is essential in this #mobilefirst era #udubmktg13

[Sanina Kaur @ImSaninaKaur]

#Mobile #optimisation: 12 best practices for the #mobilefirst era
https://t.co/fhBsNR7lzA @sejournal

[Jessica Carbone @JessCarboneee]

@Snapchat's #socialadvertising function has allowed the platform keep growing during the #CoronavirusPandemic, despite competitors faring far worse. Its #advertisers can target prospects in a uniquely cost-effective way. Read more via @adage #udubmktg13 https://t.co/sBdlJwyDYv

[Jessica Carbone @JessCarboneee]

@MarketingEds provides a great C.O.V.I.D. checklist for #marketingmanagers curating #covid19 related #marketing #content. It's important that #consumers stay reassured, and the #brandmessage is outcome-driven. Read more here: https://t.co/RUO7oTLHJE #udubmktg13 #udubmktg

[Jessica Carbone @JessCarboneee]

In an increasingly competitive #digitalmarket, on-page #SEO is vital for generating #organictraffic and higher search rankings. @mangools_com provides 12 key factors to consider for improving on-page #seorankings. Read the full blog here: https://t.co/F6jTKS2kLs #udubmktg13

[Jessica Carbone @JessCarboneee]

How can #marketers tastefully #newsjack during the first pandemic of the #digitalage? @Adweek explores the opportunity for #brands brands to show their compassionate side during this global crisis.

[ADWEEK @Adweek]

Opinion | "In these trying weeks, marketers need to decide how their brand will best communicate compassion and, importantly, what they are doing to live up to their own advice." https://t.co/z9y4gmjzWF

[Jessica Carbone @JessCarboneee]

@Alex_Membrillo recently gave some great steps on how to repurpose old #marketingcontent to drive #SEO Rankings. Time to update that #EditorialCalendar! Find out how via @Forbes: https://t.co/nMbx1T9dAk

[Jessica Carbone @JessCarboneee]

Defining core #values are foundational to the #identity of your #brand. The core values of very successful #companies flow through their entire operations, see some great examples here via @DynamicBusiness : https://t.co/kc6K80aIfY

[Jessica Carbone @JessCarboneee]

@LinkedIn is constantly looking to improve their #IDM strategy and personalise the #CustomerExperience. This week they introduced Conversation Ads, a new message-based #ad format. Find out more here:https://t.co/QfNsYrm9JW #udubmktg13

[Jessica Carbone @JessCarboneee]

This #controversial ad by @Gillette in 2019 and the #aftermath that followed, sparked a lot of #conversation about the brand and was a test in responding to #customer needs #scrm #udubmktg12 #udubmktg https://t.co/l52bXugGFi

[Jessica Carbone @JessCarboneee]

@pepsi 's #Summergram campaign in 2019 used celebrities such as @djkhaled to #connect with their audience and is a great example of the power of #InfluencerMarketing #udubmktg12 #udubmktg

[DJ KHALED @djkhaled]

I’m partnering @pepsi #Summergram. Catch these inflatables in New York, Miami, Los Angeles, and Chicago today. More coming later🔑

[Jessica Carbone @JessCarboneee]

@Audi is using #augmentedreality to provide a unique #customer experience through the #quattrocoaster! This #app is a great example of how #marketers can implement a #personalised and #experiential marketing strategy. #udubmktg #udubmktg12 https://t.co/b7P4blaEAR