JimmySendrix

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[JimmySendrix @JimmySendrix]

@RebeccaRFraser Hi Rebecca.. happy for Sky News to use the footage with credit to @jimmysendrix on X.

Please credit on-air and in any online repost/article versions. Thanks

[JimmySendrix @JimmySendrix]

I was at the Birmingham Swatch x AP launch tonight. It became one of the most dangerous and badly organized product drops I’ve ever seen.

Unmanaged queue, people pushing, security overwhelmed, then police stepped in with pepper spray...

@SwatchUK @Swatch @Bullring

[JimmySendrix @JimmySendrix]

Hi Melani… thanks for reaching out.

I’m happy for Native Teams Agency to feature the footage with clear on-screen and written credit to @JimmySendrix.

Please confirm the usage is non-exclusive and that I retain ownership of the video and the ability to license it elsewhere.

Thanks.

[JimmySendrix @JimmySendrix]

@ShimodaSpct Hi Yasu… yes, I filmed this footage myself.

You and your media partners may use it with credit to @JimmySendrix.

The footage was taken at approximately 2am on May 16 outside the Swatch/AP launch in Birmingham.

Please credit: “Video filmed by @JimmySendrix on X.”

Thanks.

[JimmySendrix @JimmySendrix]

@PowellGeorge Hi George yes, I filmed this video myself on May 15, 2026 outside the Bullring during the Swatch x AP launch in Birmingham, UK.

You may use the footage as per the linked clearance terms with appropriate credit. Thank you.

[JimmySendrix @JimmySendrix]

@vladivalz @SwatchUK @Swatch @Bullring Yes, I filmed this myself on May 15 at the Swatch AP launch outside Bullring in Birmingham, UK.crowd became congested as the evening went on and police eventually intervened after the situation appeared to become difficult to manage. You may use the vid with credit. Thanks.

[JimmySendrix @JimmySendrix]

@CamillaAlcini @SwatchUK @Swatch @Bullring Hi Camilla…yes, I filmed this footage myself on May 15, 2026 outside the Bullring during the Swatch x AP launch in Birmingham, UK.

You may use the footage with on-screen credit under the terms linked. Thanks.

[JimmySendrix @JimmySendrix]

@StringersHub Yes, I filmed this footage myself on May 15, at the @Bullring @Swatch x @AudemarsPiguet launch in Birmingham.
It became extremely congested and police intervened due to safety concerns around the queue area. Happy to share and distribute the footage under the terms provided.

[JimmySendrix @JimmySendrix]

@GwenSauce Actually a good way to describe it tbf

[JimmySendrix @JimmySendrix]

@RobertF06901842 @SwatchUK @Swatch @Bullring Completely avoidable too

[JimmySendrix @JimmySendrix]

@MikeBlueBoyz @Remy_Ryy @TobyTheTidePod @SwatchUK @Swatch @Bullring Complete disaster and totally avoidable if they organized this properly. Incompetence on @SwatchUK and @Bullring … hope your son is ok.

[JimmySendrix @JimmySendrix]

@Remy_Ryy @TobyTheTidePod @MikeBlueBoyz @SwatchUK @Swatch @Bullring Wow… I believe it. Shame that couldn’t get it together to organize this properly. Hope everyone is safe.

[JimmySendrix @JimmySendrix]

@TobyTheTidePod @Remy_Ryy @MikeBlueBoyz @SwatchUK @Swatch @Bullring Did they open the shop this morning?

[JimmySendrix @JimmySendrix]

@MikeBlueBoyz @Remy_Ryy @TobyTheTidePod @SwatchUK @Swatch @Bullring Yeah I have absolutely no idea what those security were thinking with anything the tried to do. Why on earth they thought pushing everyone up against those doors was a good idea is beyond me. Were you part of the group that was pushed against the doors?

[JimmySendrix @JimmySendrix]

@T_TradingAsylum @SwatchUK @Swatch @Bullring I’d say at peak there was maybe 300/400 ppl there and then the swatch person said there was only 100 watches on hand… police dispersed crowds and told everyone they’d be arrested if they stayed.. one of the security said they may not even open the shop today now

[JimmySendrix @JimmySendrix]

@sanjaybuilds_ @JoeBGrech Check my last tweet I was there it was a disaster…

[JimmySendrix @JimmySendrix]

@Luke_h0412 @SwatchUK @Swatch @Bullring I have no idea… nobody there had any info or direction on what next steps were.

[JimmySendrix @JimmySendrix]

People were left in a huge, unmanaged queue outside the mall with weak barriers, unclear instructions, and overwhelmed security.

This was not safe. For a brand and shopping centre of this size, the planning looked completely inadequate. @Swatch @AudemarsPiguet @Bullring

[JimmySendrix @JimmySendrix]

I have more footage from before and after police stepped in if any local reporters are covering what happened at Bullring tonight.

@birmingham_live @bbcmtd @ITVCentral