Jason McNellis

Passionate about data, technology and algorithms to enhance marketing. Gartner analyst covering AI and measurement methods that impact decisions. Views my own.

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Join me and @jmaconanalytics on 3/17 for our (free!) @Gartner_inc webinar: "The 4 Elements That Make Marketing Analytics More Impactful." Register here: https://t.co/Krx48TYo4e #marketing #analytics #marketinganalytics

[@[email protected] @augieray]

If you missed this morning's CMO Strategic Priorities seminar with @jbwphoto, you can still watch the hour-long session. We shared results from our study of CMOs and senior #marketing leaders conducted late in 2020

Watch here: https://t.co/ioq4nUqztF

[Jason McNellis @jmaconanalytics]

just summarized one of my sessions from Gartner's virtual 2020 Marketing Symposium. Thank you to the hundreds and hundreds who attended "Build a Best-in-Class Marketing Analytics Strategy"!

A special callout to a few who made an…https://t.co/Bvi7hV9ZKf https://t.co/QaeU1A8lEV

[Bruno 🇫🇷🇺🇸 @brunoaziza]

Gartner predicts. Do You #Agree?! “By 2023, 60% of #CMOs will slash the size of their #marketing #analytics departments by 50% because of a failure to realize promised #improvements.”

A great post by @jmaconanalytics. More @ https://t.co/EInqNyhKkY

#d…https://t.co/Q9xGhphOKa

[Jason McNellis @jmaconanalytics]

Ever wonder what a data scientist really does? Now we know with this "A Peep Into the Life Of A Data Scientist." This year's winner of the World’s Finest Science-Themed Peeps Diorama Contest. https://t.co/6Fyhwya45j
#GoldenPeep #DataScience #MachineLearni…https://t.co/e0sggLGcmy

[Jason McNellis @jmaconanalytics]

If you are an “algorithmic marketer” focused in the US, your machine learning models have likely never been “dumber” than they were in March, though April may unfortunately be a close second. But it doesn’t need to be that way. As…https://t.co/UnQ8jv6SlT https://t.co/gyPvGATfcW

[@[email protected] @augieray]

"The brands the emerge from the period uncertainty won't be the ones that offered the most effusive expressions of care but are nimble enough to listen & respond to the needs of their customers."
Marketers Deploy Customer Listening During #COVID19 Pandemic
https://t.co/vYjehVlhkd

[CMSWire.com @cmswire]

What Is Machine Learning's Impact on Marketing Personalization? by @domnicastro https://t.co/k7i80oDZwP

[Dom Nicastro @DomNicastro]

.@mgualtieri @kjellkeli @forrester @jmaconanalytics @JenPolk1 @mmmathers @Gartner_MKTG @Gartner_inc @JTreiber @RevTrax @Natl_Positions on machine learning's impact on marketing personalization

[Jason McNellis @jmaconanalytics]

Agree about @johnrockhold. Experienced the same when I left.

[Carl Doty @carldoty]

#gratitude When you realize your former clients remain friends for life after you've left the job. Thanks @johnrockhold and thanks @SpotlightAR. Good luck this weekend! #GoChiefs

[Mayuri Chakraborty @mayuri_speaks]

Gartner analyst @jmaconanalytics shares 2 #marketing #hacks to make better data-driven decisions. Read more #GartnerMKTG #CMO #Marketer #Data @Gartner_MKTG https://t.co/sPZz2NxVjy

[Informa TechTarget @InformaTTGT]

Your #marketing plans should be informed by #PurchaseIntent https://t.co/GSREsokaYJ via @jmaconanalytics of @Gartner_inc

#IntentData #Intent #B2B #B2Bmarketing

[Jason McNellis @jmaconanalytics]

I'm excited to announce my latest research report: Turbocharge Your Marketing And Personalization With These Three AI Algorithms (subscription required)

Special thanks to six of my connections who shared some of their time and exp…https://t.co/6zx10iOCon https://t.co/llEi6qrPI7

[Jason McNellis @jmaconanalytics]

https://t.co/2kZnVXw77K

[Jason McNellis @jmaconanalytics]

After 17 years his words still hold-up as the best data improves #MachineLearning and #prescriptiveanalytics. #GartnerMKTG

[Analytic Partners @AnalyticGlobal]

“The person with the best data, on average and over time, tends to win” - @jmaconanalytics ‘s mentor circa 2001 #GartnerMKTG

[Jason McNellis @jmaconanalytics]

I've seen Lizzy's talk track--good, practical advice! Highly recommended!

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Curious about the link between elk and #martech? Come see my session, "The Marketing Analytics Roadmap," on Wednesday, 1pm, Salon 5. #GartnerMKTG

[Analytic Partners @AnalyticGlobal]

“It’s not just the numbers, it’s the measurement “ @jmaconanalytics #GartnerMKTG #truth

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

The presentation that @jmaconanalytics put together on how to analyze your data is a lot of fun. Check out, "Numbers Are Not Equal, Which Will You Bet Your Marketing Dollars On?" at 2:15 in Ballroom A. #GartnerMKTG

[Aaron Goldman @AaronGoldman]

“We all know shark attacks correlate to ice cream sales but not because dairy-fed humans taste better.” @jmaconanalytics on the pitfalls of retrospective studies. #gartnermktg

[Jason McNellis @jmaconanalytics]

Vendor content varies a lot in quality. This one is far above average. I wish more vendors and experts systematically quantified their experience. #mmm #marketingmeasurement

[Analytic Partners @AnalyticGlobal]

Are your #promotions not producing like they used to? Promotions' have had a higher ROI than #advertising but Analytic Partners' ROI Genome has shown that this has reversed, with media now 35% more efficient on average! Download the report now https://t.co/5hWYxKaG3x