BTS very much would’ve easily won their first Grammy in this category but also good on them for taking this stand. they made a great POP album not an “asian album”. this category was more racist than it was to acknowledge asian artists
Critic Lim praises BTS' decision to skip this year's GRAMMY submissions:
— “The fact that a single Asian artist has rebelled against a massive awards ceremony and opened a forum for public discourse demanding change demonstrates immense influence in itself.”
BTS and HYBE's statement!
"We find it difficult to accept that this change in the Grammys' judging was made at a time when BTS was considered to have the highest chance of winning the main award." However, HYBE stated, "This is not a boycott at the company level." One official said, "If other artists from the same affiliation wish to participate, they will proceed as scheduled."
[INFO] Many critics of the South Korean industry support #BTS's decision! 🇰🇷🔥
Im Jin-mo, a popular music critic assessed BTS's decision not to submit to the Grammys as "a declaration of musical independence that breaks the chains of Western-centric authority, and a restoration of subjectivity."
Critic Lim Jin-mo, who has consistently served as a commentator for the Grammy Awards, pointed, "While the Grammys put forward the justification of diversity for the newly established 'APMP' category, it is essentially a defensive and somewhat racist attempt to isolate K-pop into a peripheral category in order to protect the vested interests of mainstream music."
Lee Kyu-tak, a professor at George Mason University Korea and Director of the Global K-Center, pointed out that for BTS, who have achieved various accomplishments musically, commercially, and culturally, the Grammys tended to be regarded as "the ultimate goal they had to achieve." He noted, "It is true that whenever the Grammys came around, discussions about whether they would win consistently circulated among the media and fans, and there was a belief that they would only be 'truly' recognized in the United States if they won a Grammy."
However, the analysis noted, "The Grammys' creation of a separate 'APMP' award was tantamount to a declaration that Asian music (including K-pop and non-Western/non-English music) would be treated separately from the Grammys' 'main stage.' This implies that BTS, who are already established as musicians not only in Korea and the U.S. but globally, do not necessarily need to obsess over the Grammys." It continued, "Given that there would undoubtedly be debate among the media and fans regarding whether they accept the award or not under these circumstances, their voluntary refusal is significant in that it allows them to distance themselves from various controversies while clearly expressing their opposition to the Grammys treating non-Western/non-English music as a form of segregation."
Critic Im Jin-mo interprets BTS's recent decision as a resistance chosen instead of compromise in the face of the Grammys' conservatism, which prioritizes ratings and buzz while withholding fair evaluation. He viewed the decision not to submit as "a complete 'declaration of independence' from Grammy authority, signifying that they will no longer force K-pop's identity to conform to American standards."
Critic Lim also highlighted the potential impact that BTS's decision is expected to create. He pointed out, "Just as The Weeknd's past declaration of a Grammy boycott stirred up public opinion in the local music industry, the fact that a single Asian artist has rebelled against a massive awards ceremony and opened a forum for public discourse demanding change demonstrates immense influence in itself."
#WeStandWithBTS
BTS announces they will not submit their music for the 2027 GRAMMY awards, following the Recording Academy’s addition of an Asian-focused category:
“I hope music itself can be heard and loved rather than being distinguished by region or language.”
Morocco has Moulay Abdellah Stadium in Rabat with a massive 68k capacity, ready to host the world's biggest stages like the 2030 World Cup. #BTS needs to add Morocco we're more than ready and capable to host them! @bts_bighit@BIGHIT_MUSIC
BRING BTS TO MOROCCO 🇲🇦
#arirang
swim getting a second week #1 actually matters 😭 one week is super but two weeks means people are still choosing it. PLEASE KEEP STREAMING & BUYING IF U CAN!!
⚡️⚡️ Latest prediction for Swim is #3!! Around a 55 pt difference.
Please focus on premium streams, buy the covers, pick up physicals if you can!! Let’s do our best!
BTS’ “Swim” is looking to chart inside the top 3 of the Billboard Hot 100 second week, according to midweek forecasts.
Expected to gain substantially from early forecasts following the release of additional digital downloads.