Joe Murphy

I build things.

[Joe Murphy @Joe_Murphy]

@aimeepicchi thought you might like this update on the expansion of walmart's bettergoods brand https://t.co/hRWIP0Hh0h

[Joe Murphy @Joe_Murphy]

@thesamparr MFM is so ubiquitous its showing up in product demo https://t.co/ny7DT71JMV

JRE level stuff!

[Joe Murphy @Joe_Murphy]

@ArijanJanes AB

[Joe Murphy @Joe_Murphy]

🚀 I analyzed over 200 #TikTok ads driving traffic to @Walmart ... and here is what I discovered

By the Numbers:
- 238 ads in the last 30 days drove traffic to Walmart.
- 168 (70%) were from Walmart Connect.
- The median engagement for an ad was around 1,000.
- 85% of budgets were considered to be high spend by TikTok.
- Top performers based on engagements and CTR.

Key Learnings:

➡ Blend In: Ads that seamlessly blend into the TikTok feed perform best. Example: Shea Moisture nailed it with an ad featuring a relatively unknown creator (812 followers) but boasted over 400K engagements and a CTR that outperformed 88% of all ads.

➡ High Production? Be Funny! If you’re investing in a high-production ad, make sure it brings the humor. Meow Mix did this brilliantly.

➡ No Tracking, No Proof: Ads run independently of Walmart Connect that drove directly to Walmart didn’t use affiliate codes or tracking parameters in their URLs. This means no evidence to show your buyer that your ad spend actually drove traffic to Walmart. Ouch.

➡ Test Variants: Always run ad variants with captions and different CTAs to maximize impact.

➡ Engagement Red Flags: A healthy ratio of likes, comments, and shares is crucial. Seeing 20k likes but 0 comments? 🚩 That’s a red flag.

Top 5 Ads:
@SheaMoisture , @DrinkCirkul , @meowmix, @joyba, onyx professional

Want to see the full spreadsheet with performance of all 238 ads?
>Comment “List” and I’ll DM it to you<

[Joe Murphy @Joe_Murphy]

I analyzed ~170 TikTok ads driving traffic to Target, here is the scoop:

By the Numbers:
- 72% of the ads linked directly to Target.
- 38% originated from Target's official brand account.
- The primary objectives were set to Reach or Traffic.

Key Takeaways:
➡ Blend In for Success: Ads that naturally blend into the TikTok feed outperform others (with top CTRs). To capture attention, it's essential to break through the user’s "built-in ad blocker."

➡ Pets 😻

➡ Retailer-Specific Messaging: Many ads driving traffic to Target miss out on mentioning "available at Target" within the video itself, relying solely on ad copy to call it out. A missed opportunity to drive urgency!

➡ Product-Focused Content: Product reviews remain the most popular ad format for advertisers, continuing to prove their effectiveness.

Want to see the full spreadsheet with the performance of all ads?

👉 Comment “List” and I’ll DM it to you! 👈

[Joe Murphy @Joe_Murphy]

@benkellyone SMB

[Joe Murphy @Joe_Murphy]

@atulkumarzz send

[Joe Murphy @Joe_Murphy]

@alxberman AI

[Joe Murphy @Joe_Murphy]

@ArijanJanes Prompt

[Joe Murphy @Joe_Murphy]

@kreativekasper 10K

[Joe Murphy @Joe_Murphy]

@benradack ADS GUIDE

[Joe Murphy @Joe_Murphy]

@_toddanderson reviews

[Joe Murphy @Joe_Murphy]

@brettfully funnel

[Joe Murphy @Joe_Murphy]

@AndrewPierno send

[Joe Murphy @Joe_Murphy]

@AndrewPierno claude

[Joe Murphy @Joe_Murphy]

@levelsio I'm not alone. Following your lead here, App deleted.

[Joe Murphy @Joe_Murphy]

@swyx @ChatGPTapp @NickADobos need a tracker for that

[*Walter Bloomberg @DeItaone]

🔸 CBOE SAYS FIDELITY WISE ORIGIN BITCOIN FUND WILL START TRADING THURSDAY - NOTICE ON WEBSITE

[Joe Murphy @Joe_Murphy]

Hey, why aren't retailers jumping on the Spotify Wrapped bandwagon? I figured it'd be a fun to do my own version with all my @Walmart purchases from this year. #walmartwrapped

[ian bremmer @ianbremmer]

the crisis of american healthcare, in two charts: