Joerg Niessing

Affiliate Professor of Marketing & Exec Director elab, INSEAD. Focuses on marketing &brand strategy, digital transformation, and (“big”) data analytics.

[Joerg Niessing @JoergNiessing]

The Three Essentials of B2B Digital Transformation | INSEAD Knowledge https://t.co/TXlA9ZFkSd via @INSEADKnowledge

[Joerg Niessing @JoergNiessing]

Navigating the digital revolution https://t.co/LSVPodmkGw

[Joerg Niessing @JoergNiessing]

How Brands Can Stay Relevant in the Digital Age | INSEAD Knowledge https://t.co/9d7XeQxHoC via @INSEADKnowledge

[INSEAD Knowledge @INSEADKnowledge]

One thing above all others makes certain companies disruption-proof. @JoergNiessing https://t.co/HpXpk51FCE

[INSEAD Knowledge @INSEADKnowledge]

The most important disruption in any organisation involves the thinking of its top #leaders. @JoergNiessing https://t.co/y61xsFl9AL

[INSEAD Alumni @INSEADAlumni]

We are delighted to announce that four recent case studies won awards at the EFMD, oikos and CCMP case competitions. Congratulations to @INSEAD Profs @pierrechandon, @lfmonteiro, @JoergNiessing and Craig Smith! Find out more about the winning cases here: https://t.co/mgvCA3ZZiO

[The Case Centre @TheCaseCentre]

NEWS: @INSEAD's @d1dubois, @JoergNiessing, @pierrechandon, @gpetriglieri and @naskin receive #CaseAwards2018 🏆 before faculty and support staff.

👇 📰

https://t.co/ooS8D0ZN55

[The Case Centre @TheCaseCentre]

@cases_vicky and @cases_annie are back @INSEAD today for The Case Centre.

They're presenting FOUR, yes FOUR, #CaseAwards2018 trophies 🏆🏆🏆🏆 to @d1dubois, @JoergNiessing, @pierrechandon, @gpetriglieri and @naskin.

Congrats to all. 👏👏👏

[Giri A @Giriguevara]

@JoergNiessing Prof from Insead an inspiring speech on Customer Centrity in a digital world #SGEF Vendor Conference

[Joerg Niessing @JoergNiessing]

How Can Businesses Leverage Insights from Neurobiology? An Outlook https://t.co/jHoH6jtpdC

[Joerg Niessing @JoergNiessing]

Digitisation for the Short, Medium and Long-Term for Better Customer Experiences https://t.co/E1DYTNUQhv

[INSEAD Knowledge @INSEADKnowledge]

Market #leaders are always on the hunt for new clues that reveal their customer needs. @JoergNiessing https://t.co/HpXpk51FCE

[INSEAD Knowledge @INSEADKnowledge]

One factor distinguishes market leaders from the rest: the capacity to use data to identify unmet customer needs. @JoergNiessing https://t.co/HpXpk51FCE

[INSEAD @INSEAD]

Internal cultures and capabilities that foster innovation and creative thinking are key differentiators in digitisation https://t.co/WRbH74YsSP Via @JoergNiessing @IBM

[INSEAD @INSEAD]

Incumbents are focusing on people skills, culture and customer centricity when it comes to digitisation. https://t.co/WRbH74YsSP Via @JoergNiessing @IBM

[INSEAD @INSEAD]

The Value of Focusing on Customer Centricity https://t.co/WRbH74YsSP Via @JoergNiessing @IBM

[Joerg Niessing @JoergNiessing]

How Incumbents Are Adapting to Disruption | INSEAD Knowledge https://t.co/GhQ0rS3R7A via @INSEADKnowledge

[INSEAD Knowledge @INSEADKnowledge]

“Digital transformation” is a slippery term for marketers and other senior executives. @JoergNiessing https://t.co/y61xsFl9AL

[INSEAD @INSEAD]

According to Prof. @JoergNiessing haphazard adoption of digital trends can be worse than doing nothing at all https://t.co/X7YrHrQYkh

[INSEAD Knowledge @INSEADKnowledge]

Digital isn't a replacement for traditional #marketing and #strategy, but an enhancement of them. @JoergNiessing https://t.co/y61xsFl9AL