Joseph Sottile 🌊 | Diffraction

Co-Founder @DiffractAgency. Building @HeyStreamGenie structured datasets for Robotics and Physical AI, produced to spec. Want to film/train? let’s chat!

[Joseph Sottile 🌊 | Diffraction @Joesott]

This is exactly why we built @HeyStreamGenie.

Creators are sitting on hours of original content that AI companies need for training data. The ones scraping it without consent are getting sued. The smart ones are licensing it.

We process creator video and annotate it with 60+ metadata fields, and match it to buyer demand. Rights-cleared, provenance-documented, creator-owned 100% of the time always. I've spent over a year crafting the first creator first contract as an entrance to this revenue stream.

The EU AI Act kicks in August with fines up to €15M for using training data without documentation.

The market for licensed creator content isn't coming. It's here. I've personally made over $15K and our creators have earned over $40K.

Time to build your library. Let's chat!

[Dexerto @Dexerto]

Ethan Klein and other YouTubers are suing Apple, claiming their videos were illegally used to train its AI models

[Joseph Sottile 🌊 | Diffraction @Joesott]

I still have remaining budget for this campaign closing EOM.

If you’re creating content around privacy, data, the World Cup, or your community is hyped for quarterfinals…

Comment below or DM me asap

[Joseph Sottile 🌊 | Diffraction @Joesott]

Paid creator campaign for the World Cup 2026!

We're lining up more creators for a major privacy/VPN brand's World Cup push. Sponsored integrations in your own voice, built around one of two angles: watching the matches privately, or pulling up your home broadcast while you travel.

Who fits:
- You're creating content around the World Cup
- Engaged US / North America audience
- Sports, travel, tech, or strong general reach
- Can produce and post mid-June through July

If that's you (or someone you'd vouch for) drop a comment on how you're integrating the World Cup or DM. We're building a slate now, early replies get first look.

[Joseph Sottile 🌊 | Diffraction @Joesott]

@ashnichrist Live sponsors/partners are some of my favorite activations.

On top of the fact there’s clear viewership and engagement metrics.

YouTube and short form activations have a lot of fluff in the way, the product on live is much much better + can seed to short form / brand pages.

[Joseph Sottile 🌊 | Diffraction @Joesott]

Hey @claudeai let’s chat.

You obviously know we’re going to need to continue to use Fable 5.

I’m EXTREMELY open to rev share on the outcome for those tokens.

[NVIDIA @nvidia]

AI is shifting from model training to always-on token production, and that shift demands a new business model.

NVIDIA is partnering with AI clouds to deploy large‑scale, multi‑tenant AI factories through revenue-sharing and credit-support. This opens up compute access to the fast‑growing AI ecosystem of startups, model builders, enterprises, research organizations and regional AI players.

[Joseph Sottile 🌊 | Diffraction @Joesott]

Please make your business email available on your socials so I/others can reach out to you for brand partners.

Over $100k left in my World Cup campaign budget to deploy on communities activating around or watching the WC.

However, after reaching out to over 200 creators in the last month there’s over 300 I wish I could get in contact with but no means of business professional contact.

Add your business email.

[Joseph Sottile 🌊 | Diffraction @Joesott]

How do you not like this guy

[yoxic @yoxics]

Erling Haaland had revealed that when he's not training for the FIFA World Cup or playing football, one of his favorite things to do is play video games like GTA, MW2 and Minecraft

"Modern Warfare 2 is top 3 ever games.. GTA I cant wait for the new one"

[Joseph Sottile 🌊 | Diffraction @Joesott]

@neurosp1ke @aryanmadhaverma @ThomSwann do we have enough usage to spare before the 7th 😂

[Joseph Sottile 🌊 | Diffraction @Joesott]

And building something you truly care about attracts people interested in that thing. Interest based algorithms are compounding that growth.

You can’t fake authentic community engagement.

I was discussing this concept the other day with our tech tubers around understanding the product you’re creating so you can partner with a brand organically via your strength.

A lot of times the focus seems to be oh I can only do integrations and sponsored posts, because that’s what others do. Being a creator is equally spotting trends and being a trailblazer with that info.

Love what you’re sharing here and congrats on the latest opportunity.

[Joseph Sottile 🌊 | Diffraction @Joesott]

@ThomSwann Open source the robot dancing and let’s train the sim on the hero.

[Thom @ThomSwann]

I lost my job to AI. So I built the thing that lets the normal day person help train it and get paid for it.

Full steam ahead on data for physical AI.

Start helping robots learn how to do real stuff in the real world. Helping people by helping robots learn. That's the whole reason.

If this is interesting to you at all reach out via DM!

[Joseph Sottile 🌊 | Diffraction @Joesott]

The best.

[Proton @ProtonPrivacy]

BREAKING NEWS

[Joseph Sottile 🌊 | Diffraction @Joesott]

@stevencheng @santtiagom_ Typically around numbers. I found if you have the output use in-text citations you can catch, verify or mitigate easily. They’re good at making shit up

[Joseph Sottile 🌊 | Diffraction @Joesott]

5 more days of Fable 5 for free.

What are you working on?

[Joseph Sottile 🌊 | Diffraction @Joesott]

@joelcompiles @Naaackers Launching an ai operator community focused on ai training, workflows and capture data for robotics/physical AI - part of it is a live show on X.

Just reminded me to use meld, thanks!

[Joseph Sottile 🌊 | Diffraction @Joesott]

@DrJimFan Data is king. Compounding data tho…🔥🚀

[Joseph Sottile 🌊 | Diffraction @Joesott]

DND

Fable 5 is back

Bad day to be my task list

[Joseph Sottile 🌊 | Diffraction @Joesott]

Life is good.

Training the top creators on live and building a long term career
Training the top AI projects in robotics, physical AI and frontier
Training my mind to be better everyday
Training my palette on better beer

[Joseph Sottile 🌊 | Diffraction @Joesott]

@MLozada @elgato @fanatec @Crimsix Whoaaaaa Rafa racing and Elgato?!?! This is insanely cool

Go team

[Joseph Sottile 🌊 | Diffraction @Joesott]

I’ve been doing this within Discord for months.

Extremely powerful and no session history necessary.

If you’re wondering how or have a cool system comment below or DM! Looking to meet more operators 🔥🚀

[Claude @claudeai]

Introducing Claude Tag, a new way for teams to work with Claude.

In Slack, Claude joins as a team member with access to the channels and tools you choose. Tag Claude in and delegate tasks to it while you focus on other work.

[Joseph Sottile 🌊 | Diffraction @Joesott]

@ashnichrist Bullish on Reddit and they have admin tools to prevent OD AI slop copy.

Reddit screenshots also recycle well for clipping campaigns and livestream talk segments.

[Joseph Sottile 🌊 | Diffraction @Joesott]

@lukas_m_ziegler @GeneralistAI @AutomateShow Massive amount of robot data, with real human dexterity and pressure data for the task, and skilled subjects = even faster scale.

Pre training and retraining are so fucking cool. We need more capture 🚀