Journal of Brand Management

The Journal of Brand Management has established itself as the leading authoritative peer-reviewed journal on brand management and strategy.

[Journal of Brand Management @JofbrandM]

Enrich your knowledge on #branding and #brandmanagement!
Check out this selected set of papers from our #JBM archive. For free!

https://t.co/9esaPXjgem

#FreeAccess
@PalgraveJournal

[Ursa Golob @UrsaGolob]

Our introduction to the Special Issue on #Brand Management and #Sustainability. Online here: https://t.co/xhBNULwY68 @JofbrandM @JKernstock @MarioBurghausen

[Journal of Brand Management @JofbrandM]

📢📢 📢 The November issue of #JBM is here!!! It is a special issue on #brandmanagement & #sustainability.
Read it in print or online: https://t.co/ABeIhPsSOn

@PalgraveJournal @MarioBurghausen @JKernstock @UrsaGolob

[Journal of Brand Management @JofbrandM]

#BrandManagement research is flourishing!

#JBM received more than 400 new submissions in the first nine months of 2022.

Keep sending us your best #branding #research!

[Journal of Brand Management @JofbrandM]

Do you have an idea for a special issue that would be suitable for #JBM? We would love to hear from you!

Download and fill in the special issue proposal form here: https://t.co/cckmY96UXW

Past special issues can be found here: https://t.co/3Pwn7wgNiu

[Journal of Brand Management @JofbrandM]

Writing a #journal #paper is not an easy task. EiCs
@JofbrandM

have written a few #writing #guidelines to aid prospective authors whilst writing and polishing up their papers for #JBM

Read their editorial in #OpenAccess here: https://t.co/drIUMQbvEh

[Journal of Brand Management @JofbrandM]

Get on top of the latest in #branding and #brand #management research!

Read our articles ahead of print here: https://t.co/l5QsxsO2l8

[Journal of Brand Management @JofbrandM]

Two Special Issues will be out soon in #JBM !
Stay tuned for:

1. #Sustainability and #Brand #Management

and

2. #Corporate #Heritage #Brand Design.

[Journal of Brand Management @JofbrandM]

Read the articles in #JBM on monarchy for free 2/2:

Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy

by John M T Balmer

Access here: https://t.co/mmY27I7t6A

[Journal of Brand Management @JofbrandM]

Read the articles in #JBM on monarchy for free 1/2:

The Crown as a corporate brand: Insights from monarchies
by John M T Balmer, Stephen A Greyser & Mats Urde

Free access here: https://t.co/cd9XggeLzj

[Journal of Brand Management @JofbrandM]

Consider submitting your best research to #JBM, the leading authoritative peer-reviewed journal on #brand #management and #strategy !

[Journal of Brand Management @JofbrandM]

Already wondering about the next #JBM Issue?

November Issue will be all about #sustainability and #brands !

Until then you can check our September Issue online or in print: https://t.co/Xo3b8Lrzzy

[Journal of Brand Management @JofbrandM]

Senior Consulting Editor at #JBM John MT Balmer writes about the #British #monarchy as a #global #brand:

https://t.co/49nzTiDf2F

@ConversationUK

[Journal of Brand Management @JofbrandM]

Read the articles in #JBM on monarchy for free 2/2:

Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy

by John M T Balmer

Access here: https://t.co/mmY27HPRI0

[AMA Journals @ama_journals]

How has #COVID changed #marketing? According to a survey of 273 marketing leaders, some aspects of marketing have shifted dramatically while others have returned to pre-COVID levels.

Check out the full survey results here: https://t.co/YVLF4wt18v

#TheCMOSurvey @chrismoorman

[ADWEEK @Adweek]

Opinion | The strategies of yesterday no longer apply to brands who hope to meaningfully connect with audiences today. https://t.co/lE9ZwR7vrK

[Journal of Brand Management @JofbrandM]

Read the articles in #JBM on monarchy for free 1/2:

The Crown as a corporate brand: Insights from monarchies
by John M T Balmer, Stephen A Greyser & Mats Urde

Free access here: https://t.co/cd9XgfXIxj

[Journal of Brand Management @JofbrandM]

Take out your reading glasses and pick your favourite #summer drink!

May #issue is now unlocked and you can access all six #branding articles in the issue for #free!

Just follow this link: https://t.co/3pCMhAARi5

[Journal of Brand Management @JofbrandM]

Reading is the best pastime in summer!

Check out this #openaccess article in the newest JBM issue:

https://t.co/Iw3lvtR2zb

[Journal of Brand Management @JofbrandM]

Brand attachment: a review and future research
by Anwar Sadat Shimul

Another article from our newest July issue with an #openaccess !

https://t.co/DrkcPY2mYl

[Journal of Brand Management @JofbrandM]

Conceptualising attitudes towards brand genuinuity: scale development and validation

by Brian ‘t Hart & Ian Phau

is #openaccess !!

Read the full paper here: https://t.co/cPhd2hlT44