John Perkins

Always learning.

[John Perkins @JohnPerkins]

@quickerbybike @friendsofkings1 So much safer as one way. Works as two way for bikes too.

[John Perkins @JohnPerkins]

@hallifordhead Great work. Love this animation.

[John Perkins @JohnPerkins]

What does the Great Hanoi Rat Massacre tells us about setting the right KPIs?

In Hanoi, In 1902, the government of the time had a big rat problem. Someone in power came up with a bright idea - to get the city population involved.

The government decided…https://t.co/nWz9Nne865

[John Perkins @JohnPerkins]

Want to know what makes a great LinkedIn post?

LinkedIn have just revealed the secrets....

Recently, Jason Feifer interviewed both @danroth and Alice Xiong from LinkedIn about how to create great LinkedIn posts.

This was my takeout from the conversati…https://t.co/rpGxbH4Iyz

[John Perkins @JohnPerkins]

Join our free webinar on 14th July and learn how to maximise your marketing spend effectiveness by understanding some key neuroscience principles. https://t.co/HQZnR4fSKo

[John Perkins @JohnPerkins]

wethepeople is hosting How to avoid wasting your budget on marketing that doesn't get noticed. Would you like to attend? https://t.co/7A8L0fB4Uh

[John Perkins @JohnPerkins]

I love this idea. https://t.co/HmdpV39Zia

[John Perkins @JohnPerkins]

💡 How important is channel preference in omnichannel marketing?👑 Let me know your thoughts please...

@2manyprojex Marjolein Bijsterveld MSc Patrick Norrie @joehoyle
#marketingeffectiveness #omnichannelmarketing https://t.co/BlAyNKdk1K

[John Perkins @JohnPerkins]

Yet more great advice from Scot Chisholm https://t.co/5XJuAP7HBr

[John Perkins @JohnPerkins]

🏃‍♀️ Run faster, achieve more: The power of the Goal Gradient Hypothesis 🏁

The goal gradient hypothesis is a powerful psychological hypothesis, which was discovered by Clark Hull in 1932 . While watching rats in a maze he found that they would run fast…https://t.co/bPzPY28r27

[John Perkins @JohnPerkins]

We're not the only fans of "How Brands Grow" by Byron Sharp. @vani1501, Professor at Ashoka University, is also a fan of this evidence based marketing bible. Listen to her interview with @ProfByron.

Enjoy.

Ghassan Nabulsi M…https://t.co/1WFCFmPgvc https://t.co/NBf3denJkM

[John Perkins @JohnPerkins]

😱Missing out? Harness FOMO to power up your next campaign💡🚀

We've all heard about FOMO - the fear of missing out.  FOMO is brought on by loss aversion; when we behave in a certain way because we are more motivated to avoid losing something, than gai…https://t.co/164Hfhh3xp

[John Perkins @JohnPerkins]

Compulsory reading for effective marketing strategy and campaigns! https://t.co/f9hfl5y80W

[John Perkins @JohnPerkins]

"🔑🔓 Unveiling the brand growth secret: Why differentiation isn't the key! 🔍"

We've been told for a long time that brand differentiation is a key tenet for brand growth.

This argument is mainly supported by economic theory. The idea goes that if a b…https://t.co/ZDtlGBBIEA

[John Perkins @JohnPerkins]

Don't forget the power of loss aversion...

Research by Daniel Kahneman et al, showed that our fear of loss can be twice as strong as our desire to acquire the same thing.

There are a few famous ad campaigns that used loss aversio…https://t.co/rSe5lCAIa2 https://t.co/oPCZlfwwmj

[John Perkins @JohnPerkins]

🔥 Stand out from the competition: utilize the availability heuristic to elevate your marketing impact!💪

Us humans are inherently lazy thinkers. Our brains take a lot of energy to run so if there's an opportunity to make a decision, but with using less…https://t.co/Vrfo1L7BUQ

[John Perkins @JohnPerkins]

Download our free guide at https://t.co/ooEd1cFU4K and improve your marketing effectiveness today.

Our guide will help you dramatically improve your marketing effectiveness by understanding how our brains really work. It explains the different types of a…https://t.co/jFiW1FXuSE

[John Perkins @JohnPerkins]

Hilarious. This guy is quick! https://t.co/MYXLvJFDXs

[John Perkins @JohnPerkins]

Great post. Worth a few minutes to watch this one again. https://t.co/WSAYvtWPal

[John Perkins @JohnPerkins]

Spring has sprung - on the Thames outside Wethepeople towers https://t.co/zaYU8jST1T