John Taite

[John Taite @JohnTaite]

@graceclarke @michaelmiraflor @FastCompany V kind of you. Always happy to share what we’re up to!

[John Taite @JohnTaite]

@michaelmiraflor @graceclarke Here’s a Branding Mag piece diving into the real secret sauce of sonic branding. It’s not about the sound as such, it’s about how the sound makes people feel about your brand, product or experience. Distinctive brand assets that move you, stay with you.

https://t.co/LGQazHq6s7

[John Taite @JohnTaite]

@GK_Ventures @michaelmiraflor @mademusicstudio Always happy to chat @michaelmiraflor.

[Brandingmag @brandingmag]

Check out @JohnTaite’s article as he underlines the key role of sound in helping your brand create that emotional connection with your customers 🎶 https://t.co/sVbqFkheTX

@mademusicstudio #sound #music #sonicbranding #soniclogo #emotionalintelligence #brandgrowth #marketing

[Alyssa Meyers @ameyers_]

“Sonic Branding Secrets with Frito-Lay: ROI in the Age of Audio” is just as packed as the last audio/podcast session with @cthagod. @PepsiCo, @mademusicstudio, and @veritonic breaking down the Tostitos sonic logo. After just six months, it led to a 38% increase in brand recall.

[Alyssa Meyers @ameyers_]

If you’re not here, you can also check out the story of Tostitos’ sound in @MarketingBrew: https://t.co/YQTDurBnfe

[Alyssa Meyers @ameyers_]

Crowd recreating the sonic logo by biting into Tostitos chips + volunteer on stage drumming on salsa jars + @JohnTaite popping a jar lid:

[Music+Sound Awards @MASAwards]

🏆 #MASAwards Best Original Composition in Branding is @mademusicstudio for the TCM (Turner Classic Movies) Sonic Identity job 'Where Then Meets Now'! Brilliant work - well done 👏👏👏 View here: https://t.co/mVshhThbAN

[James Clarke @jamesclarkeCA]

Curious to know what the 🔥DORITOS🔥 brand sounds like🤷‍♂️? Well look no further! 🔊🤯💀 @advertisingweek @mademusicstudio @veritonic #CPG #FMCG #Marketing #Advertising #Sonicidentity #Media #AWNewYork

[John Taite @JohnTaite]

I’ve been a @FastCompany fanboy for years. So this feels like walking into a party you never thought you’d be invited to - and the DJ plays your song. #published #branding #goals

https://t.co/xrIYrgC6Ur

[Fast Company @FastCompany]

Is your brand on mute? Why the world’s biggest companies are investing millions in sound https://t.co/AfGNP1jMiN

[ADWEEK @Adweek]

Real sonic branding hits better than visual branding on an emotional level. People think about what they see, but they *feel* what they hear.

@mademusicstudio's @JohnTaite and @former_case #AdweekAtHome

[John Taite @JohnTaite]

@camtheguzz @rachjthomas Missed this too!!! I’m guess long it was election related. Wow, that feels like a lifetime ago.

[John Taite @JohnTaite]

@camtheguzz Ha! I’m never on the Twitter so I missed this game. Not sure how you forgot your love of Bobby Brown!

[John Taite @JohnTaite]

Fact: Gothamist just covered my doggo lovin’ the snow 🐶❤️❄️ https://t.co/5chvyiKEn9 via @gothamist

[John Taite @JohnTaite]

If you’ve never read one of my blog posts before, you’re not alone. 🤣But this one features Ferris Bueller, @jacindaardern and my newborn son, Oliver Dylan. Perhaps that cast will persuade you! https://t.co/zAwLYl3tmX

[John Taite @JohnTaite]

So don’t take any chances - get it right first time! Thanks for the shout out @DeloitteDigital

[Deloitte Digital @DeloitteDigital]

Emotional response to sound is 86% correlated with the desire to engage or avoid an experience in the future. #ForbesCMO

[John Taite @JohnTaite]

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