Nigeria is a low institutional trust market and a very high experiential trust market. People do not trust brands because they are big. They trust them because the brand survived repeated real world tests without embarrassing them.
Look at @piggyvest that launched in 2016 with almost zero brand equity. Early growth came from a very small group of salary earners who tested it with small amounts, withdrew successfully, then told friends.
It took roughly 3 to 4 years before PiggyVest became a default name in savings conversations. The trust did not come from PR or influencers. It came from boring consistency. Money went in. Money came out. Every single time.
Same pattern with @OPay_NG , Nigerians did not trust OPay because it had foreign backing or aggressive marketing. In fact many people were suspicious at first. What changed behavior was utility and repetition.
People used it for rides, food, transfers, airtime. It worked when they needed it. Agents showed up physically. Failed transfers were reversed. Over time, fear decayed.
People ask themselves very basic questions. Did it work last time. Did anyone I know get burned. Can I recover if something goes wrong. Has it existed long enough to not be a scam.
Big names do not bypass this process. They only shorten the patience required if the delivery is flawless.
Also important. Nigerians do not need you to be perfect. They need you to be predictable.
A product that always works 95% of the time and fixes the other 5% fast will win more trust than a flashy product that works 100% once and disappears.
Now imagine how hard it will be for PayPal that didn’t work and everyone knows they steal money and disappear.
Lollllllllll
We have contacted Mr. James Oluwatosin, the driver-partner on our platform and reviewed the case. We found no inconsistencies in his account and his profile remains active. He has been working with inDrive for more than three years and maintains a high rating. Safety and fairness are our top priorities.