Jon Last

Jon Last is founder of Sports & Leisure Research Group, providing custom research & market analysis for clients in sports and leisure industries.

[The First Call @firstcallgolf]

Have you ever wondered why a pin was put in a certain location, especially if it’s hard to reach? Maybe it wasn’t the golf course superintendent’s doing. @ezLocator founder Jon Schultz talks with Driver$ @Jon_Last about his company’s technology.
https://t.co/ND5ao5TCDP

[Jon Last @Jon_Last]

Understanding the why behind #sports fan and participant behavior is critical in today’s evolving #sportsbiz. My perspective on deriving actionable #qualitative #insights in the space is featured in the Summer issue of @qrca Views https://t.co/cDhJDoIr72

[Jon Last @Jon_Last]

Good conversation on the evolution of leadership and the future of the #research and #insights profession in a data-driven world with Kastu Analytics' Ravi Parmeswar https://t.co/iCkaLY6JVw Market Research Institute International Insights & Innovators

[Jon Last @Jon_Last]

Few in the #golfbiz have a better handle on the issues confronting the industry and how best to solve them than @TheNGCOA CEO @jaykarencae . He joins us on the latest Driver$ podcast on @firstcallgolf \https://t.co/KONauS1eCG

[Jon Last @Jon_Last]

The short term benefits of #sports coverage migration to multiple #streaming sources may ultimately impede #brands and properties from telling compelling stories and erode fan loyalty. My latest for @MediaPost https://t.co/BB9cyZjp1E #sportsbiz

[Jon Last @Jon_Last]

Is the incessant #sports coverage focus on superstars wearing thin? Has the @PGATOUR put the final nail in LIV Golf’s coffin? Plus the proper place for #AI in #sportsbiz and other actionable insights in our latest News and Views newsletter. https://t.co/N4tcdYSpCA #golfbiz

[Jon Last @Jon_Last]

Older and more affluent #sports fans are becoming the new "lost generation" as content delivery continues to fragment..and research suggests that #sportsbiz #marketing execs should care. My latest for @MediaPost https://t.co/udnZQrwGF1

[Jon Last @Jon_Last]

As consumers show wariness amidst the economic roller coaster, #Sports fans continue to show a resiliency and willingness to stay engaged.  My latest for @MediaPost https://t.co/q4azAzNQvW #sportsbiz #insights @MRII_Learn

[Jon Last @Jon_Last]

Excited to lead off the new @GolfInc Wisdom series with a succinct but #insights packed six minute spot on how consumer attitudes and behaviors are impacting the #golfbiz. https://t.co/O6QVYUnjAz #sportsbiz #golf @MRII_Learn

[Jon Last @Jon_Last]

Golf’s Waiting Game- Our latest consumer research shows economic uncertainty meeting persistently bullish spending.  New #insights drive updated expectations for the health of the golf industry. See the latest in @TheNGCOA Research Center. https://t.co/shX1HdHcqu @MRII_Learn

[Jon Last @Jon_Last]

Our research shows that course conditioning continues to be the most significant contributor to the overall #golf experience. In our latest Driver$ podcast, @GCSAA CEO Rhett Evans unpacks the challenges and triumphs facing course superintendents today https://t.co/nBus2zBukx

[Jon Last @Jon_Last]

What is A.I.’s proper place in #sports #Marketing ? An insights driven look at the battle between high-tech, and high-touch, customer-centricity in an impersonal world seeking deeper connection. My latest for @MediaPost https://t.co/ntdxFiLZzF #SportsBiz @MRII_Learn

[Jon Last @Jon_Last]

New definitions of wealth, sports fans weigh in on expansion, how Americans are dealing with stress and more insights in our latest News & Views newsletter. https://t.co/nEo4Zd3jhO
#sportsbiz #golfbiz @MRII_Learn

[Jon Last @Jon_Last]

Much appreciation to all for a record number of opens for our latest News&Views, full of consumer trends and insights impacting the #golfbiz, #sportsbiz and #travelbiz https://t.co/ZsCOZfWx3f @MRII_Learn

[Jon Last @Jon_Last]

Our latest #Golfbiz #insights on the year ahead from both the supply and demand side in the latest issue of @ngcoacanada Golf Business https://t.co/oc1DP0Tp5e

[Jon Last @Jon_Last]

How understanding and managing “club culture”can be a critical success factor to optimize #golf facility success. Insights in the latest issue of Club Director
https://t.co/yrPk0Xgvk6 #sportsbiz @NSMN_sportsbiz @MRII_Learn

[Jon Last @Jon_Last]

Has #sports become more exclusive by being more inclusive? My latest for @MediaPost explores how #marketing has embraced broader definitions of customer experience while also delivering more elite and aspirational offerings https://t.co/0nVOLAOB5T #sportsbiz @NSMN @MRII_Learn

[Jon Last @Jon_Last]

Our latest deep dive into the latest #golfbiz insights, provides industry vital signs and a look into the crystal ball for what lies ahead in 2025 on our latest Driver$ podcast on @firstcallgolf
https://t.co/RJOwgDuM1l
#SportsBiz @firstcal @NSMN_sportsbiz @MRII_Learn

[Jon Last @Jon_Last]

With the start of the new year, we have lots of fresh insights from #sports fans, #travelers and other #leisure customers. Plus info on our trends presentation at @TheNGCOA GBC. Our latest Newsletter https://t.co/Pp0kAALumI #sportsbiz #golfbiz @MRII_Learn

[Jon Last @Jon_Last]

Lots of new #sportsbiz, #travel and #golfbiz #insights, plus holiday reflections in our latest News & Views.  There’s some momentum building for 2025. https://t.co/DsGXrYTUEE ; @MRII_Learn