Jonas Terning

Building businesses and brands with communications and content | I FLB | WAGMI?

[Jonas Terning @JonasTerning]

@levie Really resonates. We’ve been experimenting with this in content/marketing workflows, and found that breaking things into subagents (research, ideation, validation, brand guard, writing) gives far better results than one big “do-it-all” agent.

[mr pussy @mrpxssy]

AI companies are literally being kept afloat by cheating students

[Jonas Terning @JonasTerning]

@businessbarista AI (for marketers/marketing). We are creating a suite of marketing/content agents, and use some of them daily with our clients. Would love to discuss use cases.

[Jonas Terning @JonasTerning]

@VibeMarketer_ Swipe

[Jonas Terning @JonasTerning]

@balajis Great way of putting it. We’re running content engines for our clients, and are looking into ways of automating research/prompting/production of content, and then leave the last steps editing/publising (or ”verifying”) to the human brain.

[Jonas Terning @JonasTerning]

@businessbarista Creating custom agents that support the day-to-day workflows you have with your clients expands margins AND stickiness. Its the best black box you can have. Created for your client, and does magic for your client, but built
and owned by you.

[Jonas Terning @JonasTerning]

@businessbarista Charter 8: Struggle to hite great writers and strategists because - with a few exemples - they are not thriller to stick with one brand and one brand only.

[Jonas Terning @JonasTerning]

@Investeraren Intressant att många reagerar på klippet och samtidigt säger ”jag kommer inte se klippet för hon är värdelös!”

Iaf. Den här storyn har väl synts förut, hon lyfter ju bara fram den igen (på ett för många polariserande sätt).

Och hela storyn.. snacka om ”en fjärils vingslag”.

[Jonas Terning @JonasTerning]

@iamaheron_ …. and it’s never books, music or arts…

[Jonas Terning @JonasTerning]

Struggling to create a custom GPT that actually has an impact? Here are the 8,000 characters that make all the difference for our clients. https://t.co/sLzonausam via @LinkedIn

[Jonas Terning @JonasTerning]

@gregisenberg @levelsio I’ll bet $67K/month that it didn’t take 3 hours of work to get to $67K/month.

[Jonas Terning @JonasTerning]

It’s not often, but when something like this drops you miss the days working at a lifestyle magazine.

[SIGMA Japan @Sigma_Japan]

【New】
Sigma BF, everyday system camera for creative minds.

2025年4月発売。
#sigmaBF
https://t.co/13QRaoJurc

[Jonas Terning @JonasTerning]

@charbrew @mignano I’ve been in the media industry for 10+ years, but never seen the ”software is a media”-take. I guess you just flipped my switch. Very interesting way of looking at it, thanks!

[Jonas Terning @JonasTerning]

@ToriiRowe Stick to your core (either service or market), watch the customers/projects profitability closely and be wary of dabbling into adjacent services/markets.

It drains your focus and resources and stops you from growing - but you wont notice.

Also, think even bigger.

[Danny Boy @Care2much18]

This wildly misleading tweet, and the mostly hateful replies, is like entering an alternate version of reality.

If anybody is interested in the truth behind this claim, and what that Swedish poll actually asked, I'll go through it.

Probably banging my head against a wall. 😂

[Jonas Terning @JonasTerning]

@helloitsolly It’s also the fact that these types of questions forces one channel to take full responsibility of the combined work of all other channels - which they lack control/influence over. A bit of a tough spot to be in.

[Chris Anderson @TEDchris]

With a certain amount of trepidation, I'm posting this open letter to @elonmusk, someone I have admired, but who, right now, is causing me concern. I know I'm not alone in thinking these thoughts. Please like or repost if you're willing... And Elon, if you're listening, please know this is offered in a constructive spirit.

-----

Dear Elon,

A thought hit me this morning.

On top of all your achievements in technology and entrepreneurship, you have become this century's single most influential writer.  You have more than 200 million followers on a powerful platform that you yourself control. And the words that you write flow well beyond just those followers into almost every user of X and far beyond courtesy of extensive media coverage.   This makes Rupert Murdoch at his prime seem inconsequential.

It must feel exhilarating. You made a huge gamble buying Twitter and it seems to have paid off spectacularly to the point that you can use it to massively impact the world, including changing governments.  You believe that X can largely replace most mainstream media. It is the new platform for citizen journalism, and you are citizen number 1.  You don’t need the hassle of editors and fact-checkers. Every single thing you post garners millions of likes and reposts. In a heartbeat you can change the global conversation.  No one in history has had this much power.

So there’s a lot at stake here, and, as it happens, journalism is something I care deeply about. I began my career as a journalist because I believed that good journalism was essential for the healthy functioning of democracy. Today I am worried — quite deeply worried, actually — that in your triumphant seizing of the global conversation, some of the core tenets of journalism are being forgotten. Without them, I think your efforts to make X the respected home of citizen journalism will fail.

There are numerous journalistic principles that matter — Grok can summarize them quite nicely. But there’s one in particular that’s been troubling me. It’s the fairness doctrine. The one that says that before you publish savagely critical claims about an individual, or an institution, you reach out to them for their side of the story. After all, just possibly, you may have missed a key fact or two that would change how people assess what has happened. Just possibly your sources were motivated to cause damage to that individual. Just possibly there’s an alternative explanation of what happened.

So, for example, when you tell hundreds of millions of people that someone should be hanged or jailed for outrageous crimes against humanity, just possibly you should first sound out what those who know those people really well would say about them. Some of your recent posts could literally get someone killed. Do you really want to risk that? How is it possible that you can do this at the very same time that you’re calling on people to make X more positive, more beautiful?  You say you want to maximize un-regretted user-seconds on X.  By far the simplest way you could do this, Elon, is simply to thoughtfully edit what you yourself post.

I get that from your eyes the issues you are championing are unbelievably important and worthy of extreme efforts. But the way you are presenting them is not citizen journalism. It's playground bullying. It’s crass and it’s cruel, and it’s therefore not nearly as effective as it could be.  You’re hearing the cheers of your most loyal followers, but missing the fact you’re making yourself a laughing stock among many who you really want on your side. Long-term that’s going to damage X, your other businesses, and indeed your long-term dreams for humanity.  No one wants to follow a playground bully to Mars.

I miss the old Elon. You can be funny, interesting, insightful and inspiring. You've fought incredibly hard for what you've built. And you may feel you're entitled to do whatever the hell you want with it. But I also know that you understand the danger of holding too tightly to the ring of power, how it can distort someone's judgement and turn them ugly.

I’m hoping you can loosen that ring just a little. For the love of humanity that you profess, I really urge you to embrace the fairness doctrine and showcase a better face of X.

Thanks for listening.

Chris

[Jonas Terning @JonasTerning]

@itsolelehmann Always inside out, never outside in.

[Jonas Terning @JonasTerning]

A decade ago I published my surf novel Lineup and one of the scenes took place at Mavericks and Half Moon Bay and this is very much why.

Crazy.

[Collin Rugg @CollinRugg]

23-year-old Californian Alessandro Slebir may have broke the world record for largest wave ever surfed.

The wave was part of the storm that demolished the Santa Cruz Wharf last month.

The wave is believed to be 108 ft tall, according to Mavericks Rescue Team, which would beat the current record of 86-feet in Portugal held by Sebastian Steudtner.

Judging official wave heights is pretty difficult. For Steudtner’s 86-foot wave, it took 18 months for Guinness World Records to give him the title.

“Regardless of the number, it really doesn’t matter how big the wave was to me. It was really the biggest wave of my life and that’s all I really care about at the moment,” Slebir said, according to SFGate.

The wave was caught at Mavericks near Half Moon Bay.

Videos: @BlakeneySanford / jsandycam (IG)

[Jonas Terning @JonasTerning]

@miralizain what tool?