The first 30 days = hook them or lose them.
Your January acquisition push needs a retention plan that runs through June.
Most gyms treat these as separate problems.
They're not.
@Tumtirel @KaiXCreator Unfortunately ghosting still happens. I had a potential enterprise customer book 4 calls that all went well. They were excited about my software and then suddenly ghosted me. Presumably their priorities changed.
Engineers aim for clean, tested, scalable code, but managers often want quick fixes to solve business issues.
That leads to shortcuts, clunky code, skipping tests, all under pressure to ship fast.
Balancing quality versus speed remains a constant challenge.