It was a much bigger protest than most of us anticipated. I think for a moment, even the govt might have been caught off guard.
So, hats off to the Aam Aadmi Party. These guys understand mass psychology, especially youth psychology, better than most other politicians, and they know how to manipulate it and use it to their advantage. Even Congress, a much larger party with more resources and experience, cannot mobilize this kind of protest.
Also, this event again exposes the BJP’s ongoing vulnerability in the modern info-war. They fail to recognize a fundamental truth: the youth are inherently anti-establishment, aggressive, and driven by cultural trends. If a protest is perceived as "cool" and culturally dominant, participation explodes because joining becomes a way to signal belonging and status. You cannot counter this energy with outdated hashtags or by reminding the youth how bad things were under previous regimes. That historical comparison means nothing to a generation that never lived through it. The youth do not judge a govt against its past; they judge it against their own expectations for the future.
To fix this, the most important thing is BJP must aggressively reform its communication machinery. Fire the absolute dinosaurs running their digital strategy, those pre-2014 social media relics are still trapped in a time capsule, utterly clueless about the modern internet. These digital fossils don't understand anything beyond spamming robotic IT-cell hashtags and forcing artificial trends that everyone sees right through. In their place, the party must hire actual youth who live and breathe modern internet culture to build organic, decentralized narratives.
दुर्गम वनों और ऊँचे पर्वतों को जीतते हुए जब तुम अंतिम ऊँचाई को भी जीत लोगे -
जब तुम्हें लगेगा कि कोई अंतर नहीं बचा अब तुममें और उन पत्थरों की कठोरता में
जिन्हें तुमने जीता है- जब तुम अपने मस्तक पर बर्फ़ का पहला तूफ़ान झेलोगे
और काँपोगे नहीं- तब तुम पाओगे कि कोई फ़र्क़ नहीं
सब कुछ जीत लेने में और अंत तक हिम्मत न हारने में।
वैभव सू��्यवंशी नमन है आपको 🙏🏻