Jordan Platten

Founder @ Mentor to 4,500+ agency owners. 350k on YouTube. 🎓 Get your next 10 clients, guaranteed ↓

[Jordan Platten @JordanPlatten]

Every agency owner hits a wall.

Here's what actually helps.

1. Go back to your why. Revenue targets won't carry you. The real reason you started will.

2. Celebrate small wins. Progress is happening even when it doesn't feel like it.

3. Build a support network. Community beats isolation every time.

4. Take care of yourself. You cannot pour from an empty cup.

5. Break it down. Focus on the next step only. Then the next.

Tough times are temporary. Your resilience is permanent.

[Jordan Platten @JordanPlatten]

Hiring more people is not the answer.

One sharp operator with the right system underneath them will out-produce a team of four every single time.

The agencies winning right now aren't the biggest. They're the leanest. 

Build the system first. Then decide if you actually need the hire.

[Jordan Platten @JordanPlatten]

Generic lead gen is becoming a commodity.

Running ads for anyone in any niche with no accumulated knowledge behind it?

That's the service getting squeezed.

But 30 campaigns in one industry builds something nobody can replicate.

Which angles work in slow months.
What a realistic lead cost actually looks like.
Where campaigns hit a ceiling.

That's not lead gen anymore. That's proprietary intelligence.

And intelligence doesn't get commoditised. It gets more valuable the longer you build it.

Pick one industry. Go deep. That's the only defensible position.

[Jordan Platten @JordanPlatten]

Most agency owners pick their niche by copying what everyone else is doing.

Then wonder why they're stuck at the same revenue 18 months later.

Just dropped the actual framework I use to help mentees pick a niche from scratch - including why saturated niches are the best ones and when to switch from "prove it" to "scale it." 👇

https://t.co/7GjWulZ6Eq

[Jordan Platten @JordanPlatten]

8 years of weekly YouTube uploads. Only now am I averaging 30k views per video.

That's just the game. Most people quit before it compounds.

1. Commit to 100 uploads before judging anything.

2. Cap your editing time and post anyway.

3. Note what people watched and what they skipped.

4. Pick one thing that makes you different and lean into it.

5. Set a upload day and never miss it.

Quality comes with volume. Not before it.

[Jordan Platten @JordanPlatten]

Busy and productive are not the same thing.

Most agency owners end every day exhausted but feel like they haven't moved forward at all.

That's a focus problem.

Here's how to fix it.

1. Use the Eisenhower Matrix. Your biggest goals live in the "important but not urgent" box. Spend more time there.

2. Block focus time. Treat it like a client meeting. No interruptions. Deep work only.

3. Delegate and automate everything else. Your time is too valuable for low-value tasks.

4. Review your week every Friday. Did your tasks this week actually move the needle? If not, reprioritise.

5. Break big goals into daily actions. A goal without a daily action is just a wish.

Nobody is going to protect your time for you.

That's your job.

[Jordan Platten @JordanPlatten]

The agency owners signing the most clients right now aren't the best marketers.

They're the most trusted.

Lirim is 21. Former general contractor. $40-50k a month in six months without a single retainer.

He didn't out-market anyone.

He out-trusted them.

In this interview, we break down exactly how he did it and what that means for you regardless of what industry you come from.

Watch it here: https://t.co/IGbyc450OT

[Jordan Platten @JordanPlatten]

Half the "AI agencies" out there are just ChatGPT with a logo on top.

Custom GPTs for proposals. Claude tab open for emails. A reporting script that breaks every other Tuesday.

Then they charge a premium for being "AI-powered."

The perception premium on this is already dying. Every cold email opens with it. Six months from now it'll be worth nothing.

An actual AI-native agency runs on three things.

1. A central operating system that holds your SOPs, data and call recordings. Gets smarter every week.

2. One automated acquisition channel built to run without you.

3. AI employees built off your documented IP. Actual agents that learn how you operate.

Most people skip month one. Documenting every process you have. Without it the rest falls apart.

[Jordan Platten @JordanPlatten]

Most people set up a PM system, use it for two weeks and quietly abandon it.

Here's how to make it stick.

1. Start small. Assign yourself a few tasks and manage them for a week before shifting everything over.

2. Schedule a weekly tidy. One to two hours to process and clean up. Without this the system dies.

3. Add gamification. Build a point system for tasks. Reward yourself when you hit a target.

Trust the system first. Everything else follows.

[Jordan Platten @JordanPlatten]

Here's the difference between 2 agencies doing the same revenue but with completely different profit margins.

Agency 1 - 15 people. 20% margins. CEO stuck in operations.

Agency 2 - 5 people. 60% margins. CEO out of the day to day.

The difference is,

Agency 1 is AI-enabled. AI bolted onto an old model.

And agency 2 is AI-native. Built around AI from the ground up.

If you want to increase your profit margins while working less in the business,

Watch this new YT video: https://t.co/XX8hrzouU8

[Jordan Platten @JordanPlatten]

Every tool evolves. Every method has a shelf life.

The agencies winning in 5 years aren't building the best strategy today. They're willing to throw it out and build a better one tomorrow.
How to become one of them.

1. Reframe change as opportunity.
2. Pilot before you overhaul.
3. Bring your team into the process.
4. Stay curious. It's a skill you can build.
5. Celebrate adaptability.
6. Keep iterating. Change is never a one time event.

The market shifts. The question is whether you shift with it.

[Jordan Platten @JordanPlatten]

Most agency owners think their pipeline problem is a lead problem.

It's not.

Leads without a sharp offer and a sales process that converts are just wasted conversations.

Fix the process first.

Then turn on the volume.

[Jordan Platten @JordanPlatten]

Most agency owners are automating their outreach while the phone sits there collecting dust.

Cold calling works in 2026 precisely because nobody is doing it.

The phone is wide open.

Pick it up.

[Jordan Platten @JordanPlatten]

Change doesn't kill agencies. The refusal to adapt does.

Here's how to get comfortable with it.

1. Reframe it as opportunity. Ask what change opens up, not what it closes down.

2. Assess before you react. Clarity kills fear faster than anything else.

3. Bring your team into the process. When people feel heard they become allies.

4. Invest in your team's ability to adapt. The more equipped they feel, the less threatening change becomes.

5. Celebrate the people who lead the way. That behaviour becomes the culture.

Fear of change isn't weakness. It's just unfamiliarity.

And unfamiliarity can always be fixed.

[Jordan Platten @JordanPlatten]

Perfectionism is fear dressed up in a suit.

The endless tweaking. The delayed launches. The campaigns that never go live because they're "not quite ready yet."

While you're perfecting, someone else is shipping, learning and growing.

Your clients don't need perfect. They need results.

Ship it.

[Jordan Platten @JordanPlatten]

Most agency owners want the $3,000 retainer before they have a single case study.

Then they wonder why nobody is signing.

Get results first. Even on commission. Even for less than you think you're worth.

Deliver. Document. Build the proof.

Case studies close deals. Sales scripts don't.

[Jordan Platten @JordanPlatten]

One of our members hit $10K in 70 days.

No website. No social media. No proper offer. He just picked up the phone on day one and started calling.

After 8 years of mentoring agencies, it's one of the cleanest $0 to $10K runs I've seen.

So I broke down the 7 things he did differently - including the pipeline lesson I learned the hard way at 21 that is arguably the most important thing in the whole video.

Full breakdown here 👇

https://t.co/ValFmk9HxF

[Jordan Platten @JordanPlatten]

More information is making you dumber.

Harvard proved it. Using three or more AI tools causes a 33% jump in decision fatigue.

Your thinking literally gets worse.

Every new video adds another option. Every new tool adds another decision. The more you consume, the less you build.

Before you spend another minute on anything AI related ask yourself two questions.

Does this get me more clients? Does this get better results for existing ones?

If the answer is no, drop it.

Stop adding. Start cutting.

[Jordan Platten @JordanPlatten]

Most agency owners have a targeting problem.

They're sending the right message to the wrong people and wondering why nobody responds.

Fix your ICP first.

1. Build it around who you actually get results for.
2. Get specific on company size.
3. Go after decision makers only.
4. Use technology as a filter.
5. Narrow before you scale.

No tool in the world fixes bad targeting.

[Jordan Platten @JordanPlatten]

The brands producing the most content right now are being remembered the least. That's not a coincidence.

People pay to avoid ads. They pay to attend experiences. AI made content cheaper and forgettable.

I sat down with David Ogiste this week on Agency Giants - the guy behind Nobody's Cafe, working with Amazon, Spotify, Netflix and Red Bull - and he made one of the most compelling cases I've heard for where marketing is actually going.

Full episode here: https://t.co/r2aQ8OSk9L