Josh Cantwell

CEO of Freeland Ventures & Strategic Real Estate Coach, Entrepreneur, Husband, Father, and Pancreatic Cancer Survivor.

[Josh Cantwell @JoshCantwell]

Most investors focus on rent.
I focus on basis.
These units cost about $47k each and rent for roughly $900/month.
Lower rent doesn't mean lower profit.
The math matters more than the headline.
👉https://t.co/qckKh9lBu7

[Josh Cantwell @JoshCantwell]

I've driven past this property for 30+ years.
Someone else bought it, and I thought I missed my chance.
Then it came back on the market after a default.
This time, we bought it.
Patience pays.
👉 https://t.co/zKP3FeJ9L4

[Josh Cantwell @JoshCantwell]

Two buyers walked away.

We closed.

184 units.
90 days.

Execution wins.

🎥 https://t.co/IcD7zBl8lZ

[Josh Cantwell @JoshCantwell]

The 1% rule is dead.

A $900/month unit is worth about $69,200 using the formula we rely on.

We're into this one for $50K.

That's roughly $20K in value created—per door.

🎥 https://t.co/vmMPwyod2n

[Josh Cantwell @JoshCantwell]

We bought a property we didn't even want because it was a "package deal."

Distressed and complicated.

Fast forward 1 year: It’s now our best asset.

Watch the 40-second breakdown: https://t.co/dTHqU8die8

[Josh Cantwell @JoshCantwell]

Most landlords over-renovate.

This studio got:
✅ LVP flooring ✅ Fresh paint ✅ Butcher block counters ✅ Updated bathroom
Projected rent: $850-$925/mo.
Build for cash flow, not resale.
Every dollar spent should have a purpose.

👉 See the finished unit https://t.co/AXgRsHhXlX

[Josh Cantwell @JoshCantwell]

Most landlords renovate too much.

This unit rents for $900/mo with:
✅ Existing cabinets/counters/sink
✅ New paint & carpet

A $5k kitchen gut might add ~$100/mo in rent. That’s 4+ years just to break even.

Do the math first.

Watch: https://t.co/AK4XJcj8fP

[Josh Cantwell @JoshCantwell]

A condemned 110-unit apartment building.

Most investors saw a disaster.

We saw a boiler installed incorrectly.

The operator matters more than the deal.

🎥 https://t.co/xQJnu6IQxl

#capitalconfidence #multifamilyinvesting

[Josh Cantwell @JoshCantwell]

How do we know what rent to charge?

Market data & software
Our 2,000+ unit portfolio
Secret shopping competitors

The goal isn't to be the cheapest.

It's to be the best value.

🎥 https://t.co/L8cWTE2O0o

[Josh Cantwell @JoshCantwell]

Most investors focus on renovation costs.

We focus on ROI.

$6,800 per unit.
$350 rent increase.

That's the math.

🎥 https://t.co/FWlgo0Vb0g

[Josh Cantwell @JoshCantwell]

50% occupied.

Most investors saw a problem.

We saw an opportunity.

9 months later:
$52K/month → $94K/month

🎥 https://t.co/ejuen67NMA

#Multifamily #RealEstateInvesting

[Josh Cantwell @JoshCantwell]

Corroded radiator lines.

Not glamorous.
But this is where value is created.

Our construction team fixes the problem.
Our property management team keeps operations running.

LPs make money.

We handle the headaches.

🎥 https://t.co/JCECbtYzFz

[Josh Cantwell @JoshCantwell]

Most investors pull comps from CoStar.

So do we.

The difference?

More and more of the comps are our own buildings.

At some point, you stop studying the market.

You start owning it.

🎥 https://t.co/dUxWbzlBKb

[Josh Cantwell @JoshCantwell]

$6.2M in.
$800K renovation.
$2.2M projected profit.

First of the new case study reels I've been promising.

Real deals.
Real numbers.

🎥 https://t.co/wmPozLDdDb

#RealEstateInvesting #Multifamily

[Josh Cantwell @JoshCantwell]

$2.6M wire.

Bought for $9.2M.
Sold for $13M.

4 years later:
• Investor capital returned
• ~$1.6M profit
• 10% pref paid during the hold

Patience pays.

🎥 https://t.co/OSBZNdLYta

#RealEstateInvesting #Multifamily

[Josh Cantwell @JoshCantwell]

$35K flip.
$35M portfolio.
Same zip code.

First house I touched.
Now 350 units on the same block.

Never forget where you started.

🎥 https://t.co/VFoKs5b1Ru

#RealEstate #Investing #FirstFlip #CRE

[Josh Cantwell @JoshCantwell]

“That one. That one. And yep… that one too.”

Traction looks like this:

Unit by unit.
Deal by deal.
Stacking wins until the portfolio speaks for itself.

👉 https://t.co/58Z5jx2c5U

#realestateinvesting #multifamilyinvesting

[Josh Cantwell @JoshCantwell]

Passive investors don’t fund deals.
They fund operators.

Next Wed:
60-unit turnaround
95% occupied
72% collected
$300+ below market

The operator playbook behind the fix.

Register: https://t.co/tafCCVgMUg

[Josh Cantwell @JoshCantwell]

Parma isn’t flashy.
Not coastal.
Not “Instagram real estate.”

And that’s why we win there.

Know the blocks.
Know the demand.
Execute accordingly.

The same unit that rented for $800 years ago is now pushing $1,200+.

Operator advantage.

#realestateinvesting #midwestrealestate

[Josh Cantwell @JoshCantwell]

Still think stocks are the move?

While markets swing, real estate investors collect:

8% pref
equity
depreciation
stability
real assets

Predictability > volatility.

Watch: https://t.co/D5Os6nBOh8

#realestateinvesting #multifamilyinvesting