Journey Vanpatten

Film student at Western Michigan University

[Journey Vanpatten @JourneyCU]

@11_hannah_11 @scottcowley This is a valid argument, however personally as someone who is liberal the negative ads are not going to sway my opinion. That is just speaking in the behalf of me. I understand why these ads work for others, especially the undecided.

[Journey Vanpatten @JourneyCU]

@scottcowley 2. Political ads that I think are more effective are the ones that show how the candidates are making our country better rather than the ones putting down the other party. #icmktg #wmu2500

[Journey Vanpatten @JourneyCU]

@_hannahhartman_ @scottcowley I agree with this, I wish the ads were based more on what the specific candidate is doing to support our country rather than bashing their opponents. #wmu2500 #icmktg

[Journey Vanpatten @JourneyCU]

@scottcowley 1. Personally I think that the political ads are too much. It is hard to go on any social media platform without being bombarded with political ads and posts. I think they have definitely evolved in the ad market because it is a majority of what we are seeing. #icmktg #wmu2500

[Journey Vanpatten @JourneyCU]

@scottcowley A2: The Swedish company Teila did an add campaign of a digital app that a young boy used to FaceTime his grandmother to keep her safe. I think this add campaign is strong because it relates to the struggles today of protecting elders from COVID #icmktg #wmu2500

[Journey Vanpatten @JourneyCU]

@Capitaldemarca A1: this ASH ad campaign uses these 5 factors by keeping it simple but packing a punch when showing that cigarettes can take away a child’s innocence. They used crayons as rolling papers for cigarettes. A photo can speak a thousand words. #icmktg #wmu2500

[Journey Vanpatten @JourneyCU]

@Cecily_Taylor_ @AlexaKaye3 @tiktok_us Yes! I have seen this a lot lately with different food and coffee brands making special drinks for social media influencers like @charlidamelio and @dunkindonuts #wmu2500 #icmktg

[Journey Vanpatten @JourneyCU]

@AlexaKaye3 2. I think a brand that could send free items to people to be brand ambassadors is any of the smaller brands online starting to start a profitable business. It will help more people notice their business. #icmktg #wmu2500

[Journey Vanpatten @JourneyCU]

@AlexaKaye3 1. A big marketing trend latley is hiring “brand ambassadors” on social media getting people either with large followings or small followings to wear their clothes so that other people will see it on their favorite influencers and want to buy it. #icmktg #wmu2509

[Journey Vanpatten @JourneyCU]

@Cecily_Taylor_ @JennLStevens @Disney One thing that I love about @disney is after all these years they have maintained the brand the way it was intended with kid friendly content

[Journey Vanpatten @JourneyCU]

@JennLStevens 2. Brands can learn from storytellers because customers are way more likely to purchase something from a store that is relatable and or they have simpathy for #wmu2500 #icmktg

[Journey Vanpatten @JourneyCU]

@JennLStevens 1. One brand story that is my favorite is Aldi and Trader Joe’s the story of two brothers that broke off to start their own companies. What makes them excellent story tellers is because they used their differences to create two equally incredible stores. #wmu2500
#icmktg

[Journey Vanpatten @JourneyCU]

@Capitaldemarca 2. I think Instagram can continue to stay relevant by continuing to update their app. For example Instagram adding Instagram TV and shopping has help tremendously. #icmktg #wmu2500

[Journey Vanpatten @JourneyCU]

@Capitaldemarca 1. I think one brand that is effectively using Instagram is @Nike. They use inspirational quotes and photos from athletes. They also appeal their marketing to important movements such as The Black Lives Matter movement. #wmu2500 #icmktg

[Journey Vanpatten @JourneyCU]

@JustinWBarr2 @CopywriterBob I think that this is a way to use cause marketing. I’ve seen multiple other companies do it as well and women are much more inclined to buy from a company that promotes positive body image #wmu2500 #icmktg

[Journey Vanpatten @JourneyCU]

@CopywriterBob The company Brew Dog was sued for a failed attempt at cause marketing when they were addressing the gender pay gap and offering females 20% off drinks and they’re own pink IPA beer. They were sued for sexual discrimination for refusing to sells the drink to men. #wmu2500 #icmktg

[Journey Vanpatten @JourneyCU]

@MaditaSauer @AlexKrallman @Facebook @uncw I agree! Facebook campus also is something that they are familiar and can relate with. #WMU2500 #ICMKTG

[Journey Vanpatten @JourneyCU]

@AlexKrallman I think that Facebook campus is a great way to keep students social and draw them in because it is a platform that they are already comfortable and familiar with. #ICMKTG #WMU2500

[Journey Vanpatten @JourneyCU]

@BirkelandClare @Cecily_Taylor_ @LaurelAynne Yes lol