Jeremy Masselis

Comms & brand strategy @TBWA for @NissanEurope; Ex. Groupe @lemondefr, ex @PublicisSapientFR. I like advertising, new media, popular culture and the future.

[Jeremy Masselis @JrmyMssls]

ou quand les créas présentent au premier plansboard 💀

[Alain Meier @alain]

developers showing off all the stuff they built while the PM was on vacation

[Jeremy Masselis @JrmyMssls]

@sofebell haha

[Jeremy Masselis @JrmyMssls]

Combien de millions pour cette minute de film qui sera oubliée dans les abysses d'internet dès demain? https://t.co/3j7Z2dnfNy

[Jeremy Masselis @JrmyMssls]

Ca a bien changé les pubs pour The Economist ...

[Jeremy Masselis @JrmyMssls]

Youpi ! 🥳😎 cc @TBWA_PARIS @TBWA @NissanEurope

[Effie Awards Europe @EffieEurope]

The campaign “The Evangelists” for @Nissan #AMIEO wins a 🥉 Bronze Effie in Automotive. 🚗 Congrats @TBWA_G1!
#EffieEurope

[Jeremy Masselis @JrmyMssls]

This article is coming from the future. Literally. If you're an agency people, read it now. 'What Your Clients Wish You Knew, But Will Never Tell You" by @hannahslapper https://t.co/smxaxi3arl

[Jeremy Masselis @JrmyMssls]

"Le steack-frites est passé à droite" ou comment nos modes de consommation nous positionnent politiquement https://t.co/nyju75SMWq

[Jeremy Masselis @JrmyMssls]

@portobella @lemondefr Tiens de l'eau à ton moulin : https://t.co/bBRvmc6g5p (et bonne année 🥳)

[Jeremy Masselis @JrmyMssls]

"The great rebranding". Unmissable presentation from @benedictevans on future, present and past vision of tech disruption https://t.co/5PmEsKZC1I

[Jeremy Masselis @JrmyMssls]

Un Effie pour Nissan LEAF! Congrats @mindblow & @nissanfrance !

[AACC Live @AACClive]

Catégorie AUTOMOBILE | 🥉Effie BRONZE pour la campagne “Nissan Leaf” pour @nissanfrance par @TBWA_PARIS Nissan United #Effie2021 #EffieFrance

[Jeremy Masselis @JrmyMssls]

Qu'est ce que c'est beau la création

[Ted Gioia @tedgioia]

I’ve never seen anything like this on film before. Paul really has nothing at the 30 second mark—but 45 seconds later he’s got the makings of a hit single. https://t.co/kvGOp1yuZs

[Jeremy Masselis @JrmyMssls]

Hihi

[Jeremy Masselis @JrmyMssls]

@portobella hihi

[Jeremy Masselis @JrmyMssls]

The vibe is strong with these ones https://t.co/Fujp42B5ns

[Jeremy Masselis @JrmyMssls]

One step more towards living in personalized virtual reality bubbles if you want my POV...

[Jeremy Masselis @JrmyMssls]

Social is not about social anymore. It is about you and what you like. The concept of friends as a "content curation" tool becomes irrelevant when algorythms can make a better job at serving you content you like.

[Alex Kantrowitz @Kantrowitz]

Fascinating: Facebook says young adults find Profiles boring and cluttered and that friends and family on Facebook are irrelevant to their interests! This shows exactly why TikTok is crushing Facebook.

[Jeremy Masselis @JrmyMssls]

That's why Youtube is striving, that's why Titkok is striving, that's even why Amazon is striving (no content but product) > they are all based on an interest graph/algorythm. One that is actually good at knowing what you'll like.