Korea’s four major agencies, YG, HYBE, SM, and JYP are teaming up to launch a massive new K-pop festival aimed at surpassing Coachella, the world’s largest music festival.
the joint project, called “Phenomenon” will feature artists from all four agencies. Chairman Park Jin-young has set the goal of building a world-class K-pop concert venue and creating a global festival that goes beyond Coachella.
after two years of preparation, the festival will be held annually in Korea starting December 2027, then expand into a worldwide tour of major cities from May 2028.
GOT7’s JAY B was spotted today with his staff, sparking speculation about a possible upcoming project.
Fans also noticed changes to his social media usernames from jaybnow_hr to @defjaybkr on Twitter and to @/jayb.kr on TikTok.
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