Julia Waldow

Cross-platform journalist 📺 ✍🏻 Now: @Digiday's @modernretail. Past: @CNN, @CNNI, @KCET. Searching for the world’s best chocolate chip cookie. 🍪 She/her.

[Sonia Hendrix @SoniaHendrix]

Thank you, @juliawaldow!

Smart look at how @ShoePalace is pioneering in-house, multi-brand campaigns in athletic footwear & apparel, a bold shift that’s redefining what retail marketing looks like for younger, digitally savvy consumers.

#retailnews #growthmarketing #casestudy

[Modern Retail @modernretail]

St. John's Bay, a private clothing brand under JCPenney, is ranked first in sales across the entire JCPenney portfolio. Its rise mirrors the spike in private-label goods across other retailers. https://t.co/ZxX4Jb0IZQ

[Julia Waldow @juliawaldow]

The new "it" thing? A squishy, stretchy sensory toy known as #NeeDoh. But the manufacturer is out of stock, leaving fans to flock to resale sites. On @stockx , NeeDohs are going for a premium of 400%+. And on @eBay, they're selling for hundreds of dollars. https://t.co/c2tpTpw8lF

[Julia Waldow @juliawaldow]

.@RenttheRunway's co-founder and CEO Jennifer Hyman is departing the company: "Today, I believe with my whole heart that RTR is stronger, sharper, and more deeply itself than it has ever been." https://t.co/sknbY7Yr21

[Julia Waldow @juliawaldow]

🍻 In 2019, @Heineken applied for a trademark to be "the official beer of soccer." Today, it's banking on that message as fans prepare to flock to bars to watch the #WorldCup. ⚽ In fact, Heineken increased its soccer spend by 189% YoY: https://t.co/NbeheDOlC1

[Modern Retail @modernretail]

As insoles brand Superfeet nears its 50th birthday, it's looking to grow beyond its running niche and become a household name among more kinds of athletes. Here's how its CMO and CEO — both Nike alumni — plan to do just that. https://t.co/rZRFaKoMmV

[Julia Waldow @juliawaldow]

💸 Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But shoppers are unlikely to see a large piece of that money. Here's why: https://t.co/o0yYzQSNZK

[Julia Waldow @juliawaldow]

🛢️ 👠 In today's @modernretail Brands Briefing: Shoe brands are under pressure as the U.S.-Iran conflict squeezes the global oil supply. Not only are higher oil prices driving up shipping costs, but they’re also making shoe production more expensive. https://t.co/qA2DmtYVIQ

[Julia Waldow @juliawaldow]

SCOOP: @Starbucks is shutting down its rewards program, "Coffee Loop." The pilot launched in October and operated on a premise of "buy nine drinks, get one free." ☕️https://t.co/eG22GuB92H

[NASA's Kennedy Space Center @NASAKennedy]

The planet can spell your name – literally. 🔤🌍

This Earth Day, see your name written in landscapes captured by Landsat: https://t.co/kcP12dhsI2

[Julia Waldow @juliawaldow]

💰NEW: I spoke to half a dozen brand execs about their experiences applying for a #tariff refund this week -- and why there's still a long road ahead. @Wild_Rye_, @madeincookware, @LearningHandsOn, @BabysBrew https://t.co/nEZ7YCS1s9

[Julia Waldow @juliawaldow]

📣 Call for sources!

Are you a business owner who applied for a tariff refund this a.m.? Please drop me a line at [email protected]!

Thanks so much. 😊

#JournoRequest

[Modern Retail @modernretail]

For its latest campaign, Boston-based baseball cap brand '47 taped five different "vignettes" to show how people from artists to fishermen are wearing their hats abroad. https://t.co/AiyI4NxNPe

[Tracy Alloway @tracyalloway]

Allbirds, the shoe brand, now says it's an AI compute company.

[Modern Retail @modernretail]

Puma is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs. Here's how it's using AI to power everything from a store concierge to football jerseys. https://t.co/fWT038ucmT

[Kate Knibbs 🏄🏻‍♀️ @Knibbs]

Journalists know that losing the Wayback Machine would be a nightmare: https://t.co/1WwaRQ57Ji

[Julia Waldow @juliawaldow]

👟 Has the latest sneaker bubble officially burst? Spoiler: It's complicated. New podcast with @gabrielabarkho up on @modernretail: https://t.co/01zbeAMJwp

[Modern Retail @modernretail]

Kohl's is funneling more resources into its creator program, including through a new affiliate model, as it looks to boost revenue and raise awareness. https://t.co/gw7D1MMmA0

[Modern Retail @modernretail]

Carson Caprara is thinking up to a decade ahead in his new role as Brooks Running's chief product officer. "We want to start looking at our product [as] led by a brand and a consumer vision," he said. https://t.co/j6ALroRhRl

[Modern Retail @modernretail]

Beyond Yoga has started investing more in men's clothing when it comes to merchandising and marketing, its CMO told Modern Retail. https://t.co/ftXgTZLdaJ