Julius Brander

[Julius Brander @juliusbrander]

DTC brands that are leading on paid social in 2023 are those who have a winning infrastructure in place.

They're focused on:

- Offers
- Creative
- Landing pages
- Retention flows
- Community

...to build the most converting infrastructure for savvy media buyers to scale.

[Julius Brander @juliusbrander]

Alex Hormozi has a great quote on this: ⬇

"Assume the audience has no idea who you are, what you do, how it works, they're in a rush, and they have a 3rd-grade education."

Use that as a guiding principle the next time you're writing your ad or website copies. ☝

[Julius Brander @juliusbrander]

One of the most impactful copywriting "hacks" 💰👇

[Julius Brander @juliusbrander]

Use SIMPLE language.

Using fancy words to sound more "professional" only harms you. ❌

People have short attention spans and they'll skim through your copy.

The less tedious you make it for them to read and understand what you want to say, the more likely they'll do.

[Julius Brander @juliusbrander]

As a founder of a self-funded e-commerce brand, you should use a similar approach. ☝

Focus on the essentials first and keep things simple and lean.

You can always make things prettier and fancier once things get off the ground. 🙌

[Julius Brander @juliusbrander]

First-time e-commerce founders often overestimate the importance of brand aesthetics. 💅

(THREAD) 👇

[Julius Brander @juliusbrander]

The purpose of the MVP is to test whether there is demand for the software in the target market and gain essential feedback before spending a lot of time and money on building the actual thing.

[Julius Brander @juliusbrander]

On things like:

- Website CRO.
- Increasing AOV.
- Recovering lost sales w/ retargeting & email.
- Retention marketing for higher LTV.

It pays off to understand the whole picture!

[Julius Brander @juliusbrander]

Most beginner e-commerce marketers only focus on pre-click (aka ads). 🤔

Ads are obviously super important but there's so much room to enhance the results further by focusing on post-click as well. 👇

[Julius Brander @juliusbrander]

Now go make some great ads. :)

(4/4)

[Julius Brander @juliusbrander]

Good ads get clicks. 🖱

Great ads bring sales. 💰

But what separates them?

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[Julius Brander @juliusbrander]

Tips for creating great ads 👇

- Use words that provoke emotions
- Speak directly to your exact audience
- Highlight the benefits over features
- Create a sense of urgency

A good ad is informative.

A great ad is persuasive.

(3/4)

[Julius Brander @juliusbrander]

It takes a couple of Youtube videos to learn how to run Facebook ads on a technical level.

But to make those ads work and generate profitable results, you need to actually understand marketing. ☝

(4/4)

[Julius Brander @juliusbrander]

There are an unlimited amount of tactics one can utilize in marketing...

...but without understanding the fundamentals they don't really matter. 🤷‍♂️

(1/4)

[Julius Brander @juliusbrander]

Learning all the technicalities of a specific marketing channel doesn't mean sh*t if you don't know how to:

👉 Identify the right target audience.
👉 Research why they'd need or want your product.
👉 Capture their attention.
👉 Effectively communicate the value to them.

(3/4)

[Julius Brander @juliusbrander]

At this point you've already made the sale so you have nothing to lose.

Hope you found this helpful! 😎

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[Julius Brander @juliusbrander]

Way too many e-commerce brands are sleeping on post-purchase upsells.

Especially if you are struggling with low conversion rates, it should be your primary upselling method.

Why? 👇

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[Julius Brander @juliusbrander]

- "Add this product to your order at a discounted price."
- "Upgrade to this more premium version with just one click."
- "Add this to your order to get 25% off your next purchase."

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