Jullian Garcia

clinic growth operator | GBP, funnels, ads, intake forms | building in stealth 🛠️

[Jullian Garcia @julliangrc]

just getting started here.

building this account from zero — gonna be posting about clinic growth marketing, the stuff that actually gets patients to show up.

if that sounds interesting, follow along. appreciate anyone who rocks with me early.

[Jullian Garcia @julliangrc]

The "fake it" era is over. people can smell it now. curiosity and honesty compound harder than confidence theater

[Audrey @audrlo]

don't fake it until you make it.

embrace being a beginner.

be humble.
ask questions.
follow your curiosity.

learn from the community around you.

[Jullian Garcia @julliangrc]

@maheshnani122 I'm using both for different purposes XD

[Jullian Garcia @julliangrc]

@shubhh_hum The claude + gpt combo is underrated.

Claude for thinking through systems, gpt for execution tasks you need fast. hitting limits just means youre actually using it - most people aren't

[Jullian Garcia @julliangrc]

@testingcatalog @a16z Chatgpt lead makes sense -- it became the default. what i notice in clinics: owners are using it, but almost never for the right stuff.

Intake copy, follow-up sequences, GBP post templates, that's where it actually moves the needle. Most are still using it to write bios.

[Jullian Garcia @julliangrc]

@maheshnani122 Would love to connect!

[Jullian Garcia @julliangrc]

@Anaya_sharma876 @X Let's connect

[Jullian Garcia @julliangrc]

@GhummakadX let's see if this works

[Jullian Garcia @julliangrc]

Friction is the real enemy, not laziness.

I've seen clinic teams "work hard" for months on marketing that never converts - not because they lacked effort, BUT because the system had 6 points of unnecessary friction baked in

Simplify the path. the work takes care of itself.

[Lilly @Lilly7862]

Discipline isn’t painful.

It’s removing friction.
Phone away. Tasks simplified. Sleep fixed.

The hard part isn’t the work.
It’s convincing yourself to start consistently.
Once you do, everything else follows.

[Jullian Garcia @julliangrc]

@alyciambaum Discipline is table stakes. what actually separates people is knowing what to be disciplined about
most clinic owners i talk to are extremely consistent -- at the wrong things

[Jullian Garcia @julliangrc]

@RafalTomal Same gap as a clinic's lead volume vs their actual booked visits. Looks great on paper. falls apart at intake.

The last 20% is always ops. always.

[Jullian Garcia @julliangrc]

@kylegawley The best clinic ops tools i've seen were built by people who actually understood the problem first.

AI just wrote the code. the thinking was still human.

Prompt quality = problem clarity. which means the craft never left, it just moved upstream.

[Jullian Garcia @julliangrc]

@IroncladDev The "left behind" crowd never says left behind on what
vibe coding ships intake forms. It doesn't tell you why your no-show rate is 34%

tools lower the floor. craft raises the ceiling.

[Jullian Garcia @julliangrc]

@bgthaplag lets be moots

[Jullian Garcia @julliangrc]

20 questions that reveal fit, not just experience → I got this full article from Pearl Talent:
https://t.co/3JslYCZGVk

[Jullian Garcia @julliangrc]

When interviewing medical receptionists:

"Everyone makes mistakes, but how they handle them reveals character and professionalism."

Ask about a time they messed up scheduling or patient communication.

What you're evaluating: ownership, correction steps, lessons learned.

[Jullian Garcia @julliangrc]

patients are done with "new year, new me" energy.

they want small, sustainable wins.

smart clinics are leaning into this:

- "15-minute consults"
- "one simple test"
- "start with just 2 visits"

lower the barrier. book more appointments.

[Jullian Garcia @julliangrc]

the gym packed in january → empty by march phenomenon also applies to clinics.

new year brings:
- wellness consults
- "finally getting that checked out" visits
- weight loss inquiries

most clinics treat this like a spike.

smart clinics treat it like a pipeline.

[Jullian Garcia @julliangrc]

hey everyone 👋

just joined. building in the healthcare/clinic marketing space.

currently in that messy stage of scaling, trying to figure out what to build vs what to hire out.

excited to learn from ppl here who've been thru it. happy to share what's working for me too

[Jullian Garcia @julliangrc]

anyone heading to JPM this week?

looking to connect with other founders scaling healthcare companies.

currently growing my team and would love to swap notes with people in the same stage.

drop a reply or DM

#JPM2026
#JPMHealthcare
#HealthcareConference