Jump 450 Media

The performance growth engine behind numerous fast-growing unicorn-scale brands. We operate in highly competitive environments and do everything required to win

[Jump 450 Media @Jump450Media]

🔥 Still skeptical about Google DemandGen? You’re not alone—but it’s time to rethink what’s possible.
With new channel controls, you can now target every stage of your funnel—all in one campaign.

Here’s how we’re seeing real results:

Cold Audiences? Test YouTube creatives to spark interest.
Mid-Funnel? Custom Gmail ad groups to nurture consideration.
Ready to Buy? Gmail-only remarketing to close the deal.

The best part is all your conversion data is pooled, so DemandGen can actually learn and optimize—fast.

Thanks Zach Larimer, Director of Media Strategy at Jump 450.

#marketingtips #digitalmarketing #googleads #demandgen #growthhacking

[Jump 450 Media @Jump450Media]

😬 Are you still putting all your ad dollars into Instagram?

TikTok drove 128% higher click-throughs for one client - same videos, same targeting.

The difference? TikTok’s audience engages harder with video content right now.

If you want to:
→ Boost brand awareness
→ Reach new audiences
→ Get more eyes on your product

Test TikTok.
It’s not hype. It’s data.

#digitalmarketing #marketingstrategy #socialmediamarketing #tiktokads #tiktokadvertising #tiktok

[Jump 450 Media @Jump450Media]

Stop wasting money on Facebook campaigns that don’t scale.

Here are two things that we see scaling campaigns usually have in common:

1️⃣ Broad targeting.
The algorithm gets smarter when you feed it more data. Narrow audiences? They hold it back.

2️⃣ Smart budget optimization.
Don’t throw money at ads. Gradually increase spending on winners to keep the algorithm learning without losing progress.

Simple as that. Most people miss these two steps—and it’s killing their results.

Want steady performance and lower costs? Let the algorithm do its thing.

#facebookads #digitalmarketing #adstrategy #marketingtips #paidmedia

[Jump 450 Media @Jump450Media]

😬 Too worried about the quality of AI generated UGC content to let your team test it?

Don’t be!

It is true, we have found that 25-35% of the time, those lips will just NOT sync perfectly—no matter how much tweaking you do. 😬

BUT don’t let that hold you back from creating scroll-stopping videos at lightening fast speed.

We have found that stratigically placed B-roll can go a VERY long way for making an AI actor more convincing AND improves retention rates.

This simple trick helped us scale video assets up for one B2B client, so that 70% of all creative that was running (and performing) was AI generated UGC.

So what other ways can creative problem solving assist in the performance of these innovative tools?

Thank you to Chris Ayaz, Senior Creative Director at Jump 450.

#videomarketing #contentstrategy #AItools #engagementhacks #marketingtips #aivideo

[Jump 450 Media @Jump450Media]

🔍 What is Google Ads Search Max, and how does it work?

Search Max combines advanced AI-driven features to expand search term matching, optimize ad copy, and dynamically select landing pages—all aimed at improving campaign performance.

Here are the key components to be aware of:

Search Term Matching: Search Max goes beyond traditional keyword targeting, using AI to match ads with broader, intent-driven queries while maintaining relevance.

URL Expansion: This feature allows Google to dynamically select the most relevant landing pages from your site, ensuring users are directed to content that matches their search intent.

Automatically Created Assets: Google generates dynamic headlines and descriptions tailored to user searches, aligning ad copy with landing page content for better engagement.

Thanks for the explanation Eric Herzog, Acquisition Manager at Jump 450.

#GoogleAds #SearchMax #DigitalMarketing #AdStrategy #marketingdigital

[Jump 450 Media @Jump450Media]

🚨 STOP duplicating your Facebook ad campaigns! 🚨

You might think you're scaling smarter by copying a winning ad and cranking up the budget BUT
This common mistake could be draining your ad spend and throwing away valuable data.
Facebook’s algorithm learns and optimizes over time. When you duplicate a campaign, you’re hitting the reset button—forcing the system to relearn everything from scratch.

The fix? Scale smarter:
👉 Gradually increase your budget within the same campaign.
This way, you build on proven performance without sacrificing optimization.

Incremental scaling = stronger results, better ROI, and ads that actually work. 🙌

#facebookads #digitalmarketing #growthstrategy #scalingads #advertisingtips #marketingdigital

[Jump 450 Media @Jump450Media]

🚨 Ready to scale your creative output AND lower costs? 🚨

Imagine slashing your cost per lead by 12% and multiplying your creative testing by 10x—all in just one month.

This is exactly what AI generated UGC creative delivered for us during Q4 and Q1 of last year. The results were game-changing:

Lower CPL
More creative testing

If you’re looking to supercharge your ad performance and unlock new levels of efficiency, it’s time to rethink how you approach creative production.

AI generated UGC is scalable, efficient, and cost-effective.

Thanks Chris Ayaz, Senior Creative Director at Jump 450.

#marketingstrategy #AItools #digitaladvertising #scalability #creativeoptimization

[Jump 450 Media @Jump450Media]

Are your Google Ads campaigns missing out on hidden traffic goldmines?

Google’s newest beta feature—Bidding Exploration—could be the game-changer you’re ignoring.

Here’s why it matters:

Revives dead keywords: Identifies low-traffic broad match terms sitting idle in your account.

Expands reach smartly: Targets auctions with similar intent (e.g., "flower delivery" triggers "Valentine’s Day gifts").

Boosts relevance: Keeps ads aligned with user emotions, not just exact keywords.

And early tests show promising results!

It’s easy to implement (with Google rep access).

Don’t let weak keywords tank your campaigns. Time to explore smarter bidding.

Thanks Eric Herzog, Google Ads expert and Acquisition Manager at Jump 450.

#GoogleAds #DigitalMarketing #AdStrategy #MarketingTips #BetaFeatures #google

[Jump 450 Media @Jump450Media]

Are you wasting hours guessing which landing page + product combo actually converts?

Most brands rely on messy spreadsheets or gut feelings—but there’s a smarter way.

The Winning Combinations Report in Motion:


✅ Instantly see which headlines pair best with which videos

✅ Track 16+ product-to-page combos in one grid 

✅ Spot red/green performance gaps at a glance

This is your shortcut to data-driven decisions.

(Yes, it’s that easy. And no, this isn’t an ad—just a game-changer you should try.)

Thanks Tom Murray, Managing Director of Data and Analytics at Jump 450.

#GrowthMarketing #DataDriven #MarketingHacks #growth #eCommerce #marketingtools

[Jump 450 Media @Jump450Media]

Is your Facebook ad account wasting money right now?

MOST accounts that we audit have this problem:

10-30% of the budget goes to one underperforming ad.

And the worst part? The platform won’t stop it.

If you have too many ads running at once:

* Weak ads keep spending
* New tests get buried
* Budget drains on autopilot

So fix it. Manually pause the under performers and free up budget for what actually works. It's not complicated you just have to know.

Now you know.

Thanks Tom Murray, Managing Director of Data and Analytics at Jump 450.

#FacebookAds #PaidAds #marketingtips #growth #growthmarketing

[Jump 450 Media @Jump450Media]

How do you teach highly technical team members emotional intelligence? (And WHY is this even important )

Certain team members may be a whiz with the data but lack the people skills to effectively communicate and build relationships with stake holders.

If a client or stakeholder cannot understand the relevance of the data this will lead to confusion, frustration and ultimately damage the relationship (and growth)

Here’s how we prepare our team members for any conversation:

* Have them explain the data like a story—not just numbers.
* Push them to simplify it again and again so that it connects with people on all levels of experience.
* Pair the client’s emotional needs (or their “why”) with the facts.

This approach not only strengthens relationships but it helps everyone get on the same page and therefore drives growth.

Thank you Michelle Rose, Managing Director of Client Leadership at Jump 450.

#MarketingStrategy #Leadership #ClientRelations #BusinessGrowth #growthmarketing, #scale

[Jump 450 Media @Jump450Media]

Would you test AI generated UGC in your brand's performance ads?

Does it look fake or cheap? Does it even perform?

We have tested AI generated UGC from Arcads AI on 15 clients over the past 6 months to find out for ourselves.

Some notable highlights to wet your appetite:

- We saw CPL go down 12% from the month before on one B2B client.
- And we scaled our content creation up 10x!

To watch the full video with performance data insights, pro tips, and settings to use for better performance go to YouTube, search Jump 450.

#ai #aigenerated #ugc #ugccommunity #growthmarketing #data

[Jump 450 Media @Jump450Media]

How do you grow your business through new customer acquisition?

Google’s new tools for customer acquisition could change the game. Here’s how:

1️⃣ Bid higher for new customers
This is a simple way to start attracting fresh leads while still driving purchases from everyone.

2️⃣ Bid higher for high-value new customers
This beta tool helps you find your best customers. If this sounds like something you need, talk to your Google rep to get access.

3️⃣ Bid only for new customers
We’re seeing success with this approach, but it requires testing. It’s a great way to grow your business using Google’s AI-driven tools.

Pro Tip: Keep your customer lists updated. Google uses them to identify who’s already a customer and target new ones. Without this step, the strategy won’t work.

Ready to level up your campaigns? To hear the full breakdown of these tools and how we use them most effectively, check out the full conversation on YouTube. Search Jump 450.

Thank you to Google Ads expert and Acquisition Manager at Jump, Eric Herzog.

#digitalmarketing #googleads #businessgrowth #marketingstrategy #performanceads

[Jump 450 Media @Jump450Media]

🎥 Not sure where to start with your creative testing?

Should you focus on the concept first—or the channel placement and video length?

Here’s the truth: Different types of creative attract different types of users.

Instead of obsessing over creating a flawless Instagram Reel that’s under 60 seconds, focus on this: Let the algorithm do the work.

Use placement asset customization.
Let the platform test your video across placements.
Analyze the results.

If short videos crush it on Reels, then you’ll know where to double down.

Stop guessing what works—let the data guide you.

Thanks Dave Armstrong, Senior Director of Social Media Performance at Jump 450

#socialmediamarketing #videostrategy #contentmarketing #digitalmarketing #businessgrowth

[Jump 450 Media @Jump450Media]

"How do you keep a sense of novelty in the customer experience?"

Adriaan Zimmerman, Founder of Ned & Co (among others) highlights this "novelty" as the missing
retention" piece for many DTC brands.

"We were 80% reoccurring subscription revenue. Ned became kind of a poster child to what a good DTC experience could be."

Adriaan shares. They did this through a number of different mechanisms BUT it was their gifting program that made a big splash.

"We would see the biggest drop-off point was between order one and order two for customers."

And so they began including a note with order one that simply said: something special is coming in your next order.

"And that skyrocketed retention for order two. It's just kind of like common sense. Reward people who are with you."

Is your own customer journey lacking novelty? What are the most effective ways you retain customers? What do you think of this strategy of a "gifting program?"

#dtc #directtoconsumer #digitalmarketing #businessgrowth #retention #growth

[Jump 450 Media @Jump450Media]

Who owns the data? It’s not as simple as it sounds.

First, where does the data come from?
Ad platforms like Facebook, Google, and TikTok?
Third-party tools like Google Analytics or Adobe Analytics?
Or sales platforms like Shopify?

And secondly…
Who set up the accounts? If someone from the brand created them, they technically own the data. But if an agency pulls it, they also “own” it in a way.

Clear ownership and organization are everything when it comes to reporting.

Thanks Tom Murray, Managaing Director of Data and Analytics at Jump 450.

#marketingstrategy #digitalmarketing #datadriven #analytics #businessowners

[Jump 450 Media @Jump450Media]

Algorithms change fast. What worked six months ago might not work today.

Therefore in digital marketing, sticking to outdated rules can hurt your results.

Use this simple tip to stay ahead of the pack…

Always question the WHY.

Do not resign yourself to working in a playpen of outdated red tape.

Ask “Why are we doing it this way? Does it still make sense?”

Questioning the process isn’t just smart���it’s necessary.

Can you remember the last time you did this at work? What were the results?

Thank you Michelle Rose, Managing Director of Client Leadership at Jump 450.

#digitalmarketing #marketingstrategy #businessgrowth #entrepreneur #leadership

[Jump 450 Media @Jump450Media]

Have you considered expanding your Google ad efforts into an international market?

It’s more potential customers to reach and… it’s cheaper.

The same keyword in the US, average CPC is around $9.93 per click.

That same keyword in the UK is around $5.23 per click.

And we’re seeing it as low as $2.88 per click in some other coutries.

This can be an especially low lift to test for brands who do NOT sell a physical product.

Thank you, Google Ads expert, Eric Herzog, Acquisition Manager at Jump 450.

#digitalmarketing, #googleads #google #eCommerce #growthmarketing

[Jump 450 Media @Jump450Media]

Creative forecasting? Planning your next marketing month?

A Gantt Chart is essential as long as it's flexible. Morgan Schieb, Project Manager at Jump 450 explains.

#projectmanagement #projectmanager #digitalmarketing #marketing #campaign