Justin King

Executive Associate AD for Branding and Creative at The University of South Carolina |

[Justin King @JustinKing]

One year ago my journey at South Carolina began.

Every day I’m surrounded by talented, passionate people and every day I’m thankful for the opportunity to come home to a place I love.

Year one was good, but we’re just getting started.

[Justin King @JustinKing]

Just talked to my friend @StephenGarcia who continues to not only be a fighter, but a quality human.

His organization is hosting an event to educate and raise awareness about colorectal cancer.

Check it out and consider supporting: https://t.co/2ikiqg8z6v

[Justin King @JustinKing]

We are. Fresh banner should be installed within a few days

[Wil Gunter @WilGunter]

Yea, you can have that job. Don't drop the paint brush and heaven forbid, don't lean over to far!

I am interested to see if they will now replace the "Welcome Home," to having matching colors or else, this is not going to be attractive.

[Justin King @JustinKing]

Looking GOOD 🤙

[South Carolina Football @GamecockFB]

Enough talk

[Justin King @JustinKing]

That’s a wrap on the 2026 Media Week! Thankful for this entire group!

And now… it’s content time 🤙

[Justin King @JustinKing]

Branding and wayfinding installation has started in WBS!

So many details that we can’t wait for everyone to see.

One of my favorites: custom pictograms (the figures below) modeled after the shape of the Block C.

Everything intentional. Everything done with care.

[Eichel G. Davis @EichelGDavis]

Can't say enough about the work @GamecocksCreate has put in over the last month. Tons of great content as we welcome @Nike home.

We all love this place so much, and @JustinKing and I could not be prouder of our people!

More to come 👀🐔
https://t.co/7SDVS79Evr

[Justin King @JustinKing]

5:45PM?

5:45PM.

[South Carolina Football @GamecockFB]

🤔

[Justin King @JustinKing]

File -> Export -> Media

[Alyssa Lang @AlyssaLang]

Just interviewed Nyck Harbor. Right after we finished, he saw former Gamecock QB Stephen Garcia standing off to the side- Garcia is currently battling cancer.
Nyck asked if he could pray with him.. they embraced and said a prayer together in a really touching moment.
@GamecockFB ❤️

[Alyssa Lang @AlyssaLang]

Been out of town for a few weeks…. Came back to the BEST “Welcome Home” 🥹❤️🤙🏼

Counting down the days 🏈

[Justin King @JustinKing]

@imRose @CrazyFrehse Brand new!

Well…he finalized it just recently. He spend a long time on every angle. Passion project that turned into much more

[Justin King @JustinKing]

You will!

My favorite part is that this version of the tree is specific to us and designed by an Alumni (@CrazyFrehse)

[𝐏𝐞𝐲𝐭𝐨𝐧 𝐂𝐫𝐨𝐰𝐝𝐞𝐫 @peytoncrowdersc]

Loving the incorporation of the Palmetto Tree. I hope we start seeing more of this across all sports. It’s iconic and looks so clean.

[Justin King @JustinKing]

@richardhoucque @JarredBelman 🤣🤣🤣

The best part of this was that he had been back visiting for maybe 8 minutes

[Justin King @JustinKing]

Honestly…I need to start posting more in general.

Not on that YouTube channel - content like that will always be on the official channels and I’ll amplify - but …I need to get back to showing the day to day of why this place is as special as it is.

Thanks for the push!

[𝕄𝕚𝕔𝕜𝕖𝕪🌴 @thesadgamecock]

how can we convince Justin King to start posting back on youtube again

[Justin King @JustinKing]

@EmilyinChas Love it!

[Justin King @JustinKing]

The new student club is MASSIVE, y’all.

Phase 1 is coming together thanks for a lot of hard work from a lot of people. It’s going to be a big improvement for many.

But phase 2? A whole different level.

[Justin King @JustinKing]

@peytoncrowdersc @strickjn Student section is going to look much better than that once we finalize branding design. Visually might be one of my favorite parts of the entire project.

[Justin King @JustinKing]

@Gamecock___ @hopeusc1 I would never condone leaving early...but that space was a little rough around the edges even back when I was a student. This will change that.

Plus it's just one of many areas being upgraded significantly. East Lower is going to make a lot of people happy THIS season.

[Justin King @JustinKing]

@EmilyinChas Think of those as foundational renderings. That's the general shape and direction of the area, but that's also before the bells and whistles have been added.