James Whitemore

Modern marketing strategist & speaker, advocate for sustainable revenue engines, creator, listener, and always looking for the next playlist.

[James Whitemore @Jwhitemore]

I support Pride and our LGBTQIA+ community at @NetApp because it is a celebration of self-worth and dignity.

NetApp showed our support of Pride month loud and proud at our Santana Row HQ with a giant flag facing out over the Santana Row. Check out this stunning drone video.

[James Whitemore @Jwhitemore]

#Thanksgiving gatherings happening this week here in the US, this is a time to get together, give thanks, and celebrate. We have a few unique traditions in my family.

What holiday traditions or non-traditions do you follow for Thanksgiving?

[James Whitemore @Jwhitemore]

Not only does our San Jose HQ shine bright.

I’m thrilled about the grand opening of our new @NetApp international HQ in Cork, Ireland, a global digital hub and center for innovation.

https://t.co/4FFXrPOGn2

#NetAppInternationalHQ

[James Whitemore @Jwhitemore]

Data informed decision making and transformation, are a couple of my favorite topics.

I joined the @themktgtoday podcast to discuss the transformation journey we’ve been on in building a better connection with sales and marketing.

Have a listen: https://t.co/uHZNZSxBea

[James Whitemore @Jwhitemore]

It was #WorldMentalHealthDay this week on Monday, October 10th which is a topic that is very important to me.

Here is a video clip with my answer to a question my team asked about mental health.

What do you do to stay mentally healthy?

[James Whitemore @Jwhitemore]

I had the opportunity to talk to @NetApp interns yesterday as part of a series ”Through the Lens of Leaders.”

Here is just a snippet of the conversation with some words of advice taken from my own career journey.

[James Whitemore @Jwhitemore]

By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels.

What does that mean for us today? Customers use equal digital AND in-person channels to complete their B2B buying jobs.

[James Whitemore @Jwhitemore]

The lead is dead. Remove that word from your vocabulary. Nobody wants to be a “lead”.

People hate being interrupted by demand gen technique like pop-ups forms.

Today you build trust and respect by engaging customers in meaningful ways.

[James Whitemore @Jwhitemore]

June is Pride Month, and I’m proud to serve as an ally and Executive Sponsor for @NetApp’s PRIDE community.

How is your team celebrating #PrideMonth?

[James Whitemore @Jwhitemore]

@octav @NetApp Important work. Thank you

[James Whitemore @Jwhitemore]

Today we heard from guest speaker---3x Para Olympic winner, @AmyPurdyGurl.

True resilience has everything to do with accepting what is in front of us and leaning into what we want to become. We must continue to get creative to achieve the impossible.

[James Whitemore @Jwhitemore]

Day 2 of our #CONVERGE event for the @NetApp sales & marketing teams wrapped today.

I couldn't be more proud of the incredible leaders on stage and behind the scenes making this such a success...and that includes waiting for me to look my best at all costs 😁😄 #AStarIsBorn"

[James Whitemore @Jwhitemore]

Most often in B2B sectors sales dominate. In B2C, marketing dominates.

But the only way we will continue to win is if we work together.

I am so proud to work alongside these incredible @NetApp colleagues that are also committed to put the "AND" back in Sales & Marketing.

[James Whitemore @Jwhitemore]

The only thing constant is change. And things are changing—even in the traditional mindset between sales and marketing.

The world is shifting to support customers and put customer needs first.

https://t.co/WEtdUXGNNU

[James Whitemore @Jwhitemore]

Customers are spending less time face to face at conferences and selling via digital channels has moved to the forefront.

B2B sales must shift to meet customers where they are today through multiple digital touchpoints.

https://t.co/Vbd0IwwcJ8

[James Whitemore @Jwhitemore]

During analyst week someone mentioned coffee shop music.

Here is the playlist I created—you can't beat a little Sean Paul to wake you up!

https://t.co/MHoqU8PPaV

[James Whitemore @Jwhitemore]

At @NetApp, we're committed to improving the environment.

We know that this is a responsibility that we must give to benefit future generations. Join us.

#EarthDay #sustainability

https://t.co/d6CzhZoeli

[James Whitemore @Jwhitemore]

At @NetApp, we are leaning the direction where our customers are headed.

NetApp CEO, George Kurian reflects on the past, but talks about the rapidly changing future in his interview with @CRN.

https://t.co/jk0paupwb1

[James Whitemore @Jwhitemore]

One of the fantastic members of my team, Nancy Hart, if featured as part of a spotlight series, @NetApp STEMinists.

In this video, she tells how she uses data to build teams and break down challenges. https://t.co/RlTBtxPnym

[James Whitemore @Jwhitemore]

You might be surprised to find out what I would do if I weren’t CMO @NetApp. Hint: ✈️

I shared my thoughts on marketing and the importance of being authentic in my recent interview with @CampaignMag:

https://t.co/62Bee85Muj