John Williams

Embarrassment is an underexplored emotion, and everything you want is on the other side. Go out there and make a fool of yourself.

[John Williams @jwilliams]

Lots of new followers here, so I want to re-introduce myself.

11 years ago I started a healthy fast-casual restaurant in Tampa, FL. Once we got the numbers dialed in, we worked on making it replicable (scalable). 4 years ago we started franchising it with SBA loans.

We have 20 locations open and 11 more units signed and slated to open in 2024 / QTR1 2025.

I’m 37, married, have a 16 month old daughter and another one on the way (Aug 27th due date).

I post mainly SMB and restaurant lessons I’ve learned along the way.

Follow along for the ride to 100+ units.

[John Williams @jwilliams]

Sofresh Unwrapped - What makes us so different? 🌴

[SoFresh @welovesofresh]

SoFresh Unwrapped- What makes us so different?

[John Williams @jwilliams]

Dreamin’ ☁️

[SoFresh @welovesofresh]

Dreamin' 💭

[John Williams @jwilliams]

☕️

[SoFresh @welovesofresh]

☕️

[John Williams @jwilliams]

✨Flaw State✨

[SoFresh @welovesofresh]

✨Flaw State✨

[John Williams @jwilliams]

Love you all hehe 👸

[SoFresh @welovesofresh]

Love you all hehe 👸

[John Williams @jwilliams]

Trying to finish the same conversation all shift

[SoFresh @welovesofresh]

Trying to finish the same conversation all shift

[John Williams @jwilliams]

Heartbreaking 😩

[SoFresh @welovesofresh]

Heartbreaking 😩

[John Williams @jwilliams]

@bethanyjbabcock Hopefully soon!

[John Williams @jwilliams]

SoFresh Unwrapped - Our Cali Bowl 🥣

[SoFresh @welovesofresh]

SoFresh Unwrapped - Our Cali Bowl

[John Williams @jwilliams]

@adamwasch Thanks @adamwasch !

[John Williams @jwilliams]

So excited to be in East Boynton Beach, FL ☀️⛱️🌊💚

[SoFresh @welovesofresh]

🎉 We're Open in Boynton Beach, FL!
📍Off of Woolbright Rd & Federal Highway (Near Publix)
🥣 Hot Grain Bowls, 🥗 Crisp Salads, 🌯 Wraps, 🥤 Smoothies & More!
💸 Order online or on our app for $5 off your first order!

[John Williams @jwilliams]

Let’s go! ⛱️🌊☀️

[SoFresh @welovesofresh]

Boynton Beach, FL — we are OPEN!🥳🎉
📍 Near the Publix in Sunshine Square (on the Corner of Woolbright Rd & Federal Hwy)
Stop by, order online, or use the SoFresh app.
📲 Get $5 off your first app or web order!

[John Williams @jwilliams]

Might as well 🤷

[SoFresh @welovesofresh]

Might as well 🤷

[John Williams @jwilliams]

🤪

[SoFresh @welovesofresh]

It's an honor to be apart of girl shift ✨💅

[John Williams @jwilliams]

This is essential 🗣️

[SoFresh @welovesofresh]

This is essential 🗣️

[John Williams @jwilliams]

😓

[SoFresh @welovesofresh]

It's a miracle anything gets done

[John Williams @jwilliams]

☀️😎

[SoFresh @welovesofresh]

SoFresh Unwrapped - Skinny Bowl

[John Williams @jwilliams]

True 😊

[SoFresh @welovesofresh]

Miss you work bestie 🥺

[John Williams @jwilliams]

😏

[SoFresh @welovesofresh]

It's a miracle anything gets done