If you own a business, you need a strong offer
To craft one you need two main components:
1. A powerful guarantee
2. Risk reversal
The guarantee will tell them exactly what their money will buy
Risk reversal will tell them there’s no reason not to
@thedankoe It’s either:
“Fuck it!”
OR
“Fuck em!”
Both phrases cover every possible situation
You not believing in yourself
Or someone not believing in you