VTuber Talent Manager. Co-Founder @consiliummgmt
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I own my own VTuber Management Group. I've worked with some of the largest, most successful creators in their respective niches. One of the most common mistakes I've seen small creators make is approaching their content feeling that they're entitled to an audience.
Think about what you watch when you go on YouTube, Twitch, TikTok, etc. Do you spend your time watching a small creator have fun? Do you hop on your phone after a long day of work and watch someone you don't know with 10 viewers play Minecraft for 6 hours? Of course not. So why do so many people expect others to do the same for them?
Building an audience requires a ton. It requires time, effort, planning, and consistently good quality content designed to not only entice viewers to watch you, but also to keep them there and to keep them coming back. That doesn't happen because of luck. That happens because of skill. Skill built and honed over time and countless failures. It's a job. Approaching it as a hobby and expecting career results is just disrespectful to the audience you claim to want.
Ludwig put this perfectly: Your Twitch stream isn't content.
It's the RAW FOOTAGE for your content.
One 4-hour stream can become:
→ 3 YouTube videos
→ 10+ TikToks/Shorts
→ 5 tweets
→ 1 compilation
→ dozens of clips
Stop asking, “What should I stream today?”
Start asking, “What content can I create from this stream?” Im still working on this- but feel free to ask me any questions you'd like!
If you can’t get 4000-8000 watch hours in 12 months…
The ad revenue wasn’t paying real money…
It’s roughly the equivalent of 100K views with 4-6 minutes average view duration…
Across 6-12 months…
Which basically is less than 10K-20k views per month…
Standard RPM is $5…
That’s $50-$100 a month if you’re lucky…
You wouldn’t even make minimum wage for the hours you put into making 1-3 videos a week that took 2-10 hours of effort per video at the payout…
If you can’t meet these requirements… it is costing you more to make content than it pays to make content in the first place… by a lot…
@lyro_vt Ad Revenue is rarely, if ever, how content creators make a majority of their income on YouTube. It’s always been sponsorships, merch, and fan funding on websites like Patreon
Ludwig put this perfectly: Your Twitch stream isn't content.
It's the RAW FOOTAGE for your content.
One 4-hour stream can become:
→ 3 YouTube videos
→ 10+ TikToks/Shorts
→ 5 tweets
→ 1 compilation
→ dozens of clips
Stop asking, “What should I stream today?”
Start asking, “What content can I create from this stream?” Im still working on this- but feel free to ask me any questions you'd like!
@messedupfoods I used to manage a Little Caesar’s. It’s just tomato paste, seasoning, and water yall 😭 Granted, idk why they’re mixing it on the floor in the vid, but at my store, hygiene and cleanliness were taken really seriously
The weirdest thing during offkai for me…
Was the fact that people thought I was a high earning creator.
Guys, I say this with the most love in the world. Content doesn’t make much money UNLESS you branch out and BE unique.
Just streaming won’t do shit.
You need to stand out in this EXTREMELY saturated space. Making content on YouTube, Research Short form content. TAKE sponsors YOU are PASSIONATE about. Because yes, crazy concept, it shows.
Just because I’ve worked with some big name companies and worked in MULTIPLE industries. Having a stacked portfolio DOES NOT mean you’re rolling it in. Now I’m “overqualified” for a ton of opportunities. It’s not as sunshine and rainbows as most people think.
Trust me, content creation is going to put you in the negatives UNTIL you find your niche or footing in the space. Thats why I ALWAYS say to start from passion. Create a community that follows you because of WHO you are. Treat them how you’d like to be treated, not just a viewer. Because they are taking time out of THEIR lives to spend it with you.
Sincerely, from someone who is literally STRUGGLING to make stable income but can’t make ends meet sometimes. And that is OKAY. One day I’ll make it. It’s not a matter of IF it happens. It’s a matter of when. And WHEN that happens. I’ll continue to help others. Because regardless of what is in my bank account. I’ll always be trying my best to make this space, this world, a better place. One shitpost at a time.
Followers =\= success.
Never let that define you.
Granted, idk what you experienced that led you to believe this. I think your feelings are valid, regardless of the surrounding circumstances.
That said, I’ve been a VTuber Talent Manager for coming up on 2 years. I work on a daily basis with vtubers, often addressing similar concerns and answering similar questions.
The advice I give to my clients is to make informed decisions about what’s right for them and their situations. Everyone’s different, even among an industry that’s so new and so small, especially when compared to traditional content in which creators showing their faces is normal.
The question of whether or not vtubers should show their real face or body isn’t as simple as vtuber twitter would have you believe. We aren’t a monolith, and our goals, content, comfort levels, etc. will always vary, regardless of who you ask or what seems to be in the majority online.
I’m sorry if you had a bad experience at OffKai! I’m admittedly not entirely aware of the experiences people had while attending, but it sounds like some things happened that made you change your perspective on this issue. That sucks to hear, and I wish you the best in your future! You deserve to feel safe and supported in environments like that
@carnivorite Gotcha, I appreciate the explanation! You did an awesome job, so props to you for planning it out and then executing on it as well as you did ☺️