Sasha Barrie

founder comms @hypepartners. leading The Bootcamp @hypebootcamp. full stack storyteller. lawyer by training, producer by trade, tech idealist at heart.

[Sasha Barrie @Kapuster]

In a world where everything is automated and generated, what stands out is authentic presence.

Show up. Sign up for the @HypeBootcamp

[Sasha Barrie @Kapuster]

@cathjenkin Especially in situations when you don’t even need a lawyer…

[Sasha Barrie @Kapuster]

@bogwitch Google is telling me: This is a watercolor painting titled "A Chance Meeting" by the Russian artist Vladimir Rumyantsev.

[Sasha Barrie @Kapuster]

@bogwitch What is this room one cannot leave?

[Sasha Barrie @Kapuster]

these little founder stories by @190k are so gud

[Velocity @Watch_Velocity]

how to get a $300B idea 🧵 | true story

[Sasha Barrie @Kapuster]

@signulll Wait for it.

[Sasha Barrie @Kapuster]

Stop looking at the chart.
You've seen it before.

That's it. That's the tweet.

[Sasha Barrie @Kapuster]

@HongSunCore You seem to have tipped into slop right here my friend

[Sasha Barrie @Kapuster]

I know this is your wet dream. But no, you cannot really automate 100% of your content work.

You can automate 70%-80% of planning, research, and critique.

The moment your audience gets a whiff of slop, you lose trust and connection immediately.

If you don't care to write it, why should I care to read it?

[Sasha Barrie @Kapuster]

"Is PR worth it?"
"What do I get from spending on PR?"
and the all-time favorite "PR doesn't do sh$t for sales."

Don't get confused.
You will get some clicks.
You may get some followers.

But the important thing you get is trust.
No amount of ad spend gets you that.

[Sasha Barrie @Kapuster]

@Mike_nike7 Gary V also always talks about himself as the most private public person.

He’s out there all the time, yet very little is known about his personal life.

[Sasha Barrie @Kapuster]

Myth No.3: "I'm a private person."

First, unless you're fully anonymous, people can and will look you up. Even anons have a reputation and brand, think Banksy or punk6529.

Second, nobody suggests that you spill your guts and share your seed phrase on your socials.

You want to build a public presence that shows that you're a trustworthy expert in your field. You can absolutely keep your private life private.

Privacy is not an excuse not to do content or be out there.

[Sasha Barrie @Kapuster]

@MattMematic Exactly the reason you want to curate that image with intention.

[Sasha Barrie @Kapuster]

Founder comms is not a luxury or nice-to-have.
It’s your strongest asymmetric bet.

Especially when the team is small and money is tight.

[Sasha Barrie @Kapuster]

@GweiIntern Exactly. Never too early and better later than never.

[Sasha Barrie @Kapuster]

I hate to break it to you, it will not get "lighter" in a couple of months.

If your business is gaining traction, if you’re getting ready to launch or raise, it will only get busier.

Dedicating time to comms is like having a kid. It’s never a good time. You just do it.

[Sasha Barrie @Kapuster]

@danfaggella @asdchicken why thank you kind sir!

fascinating stuff. will be digging in.

[Sasha Barrie @Kapuster]

@cullipaa

[Sasha Barrie @Kapuster]

@KobeissiLetter boomers don't have babies