Karel Sander

Creative Strategist | Helping 7-8 figure DTC brands make winning ads.

[Karel Sander @KarelFloww]

@designbyaron @heyeaslo +1

[Karel Sander @KarelFloww]

Everybody is waiting for the perfect time, perfect moment to lock in, excuses why we can’t lock in right now, but you have to just start, that’s it.

Start small.

[Easlo @heyeaslo]

Time to lock in.

[Karel Sander @KarelFloww]

@delveroin Imma go with the one on the left

[Karel Sander @KarelFloww]

@Ima_Abasi_ I don’t know, I feel like everything is missing it’s heart and soul

[Karel Sander @KarelFloww]

@allyolifesaving new https://t.co/NHc79Zqb6v?

[Karel Sander @KarelFloww]

@launch_llama Yeah, good point.

You can have 100 same products but I’ll be reaching out to the one that can actually sell itself.

[Karel Sander @KarelFloww]

@jordanpaid there is a thin line between love and hate of unpredictability

[Karel Sander @KarelFloww]

Micro-influencers with 5k engaged followers convert better than 500k-follower creators every single time.

Stop buying follower counts; start buying engagement depth.

Karel out.

[Karel Sander @KarelFloww]

UGC isn't a creative strategy.

It's a production method.

If you don't have an angle, you're just paying a stranger to be mid on camera.

[Karel Sander @KarelFloww]

@skpnky You know how to use it and build with it.

The lazy ones using it daily for the things they could do or search themselves.

[Karel Sander @KarelFloww]

AI ads.

I don’t have a problem with them, like some animations for example.

I can’t stand those whereas trying to look like UGC ad or basically something real.

And they don’t even bother to claim that the ad is real.

[Karel Sander @KarelFloww]

@ecom_rickx larp

[Karel Sander @KarelFloww]

Why did this ad made me stop scrolling?

Curiosity + Comparison hook.

I wanted to see if it’s really better than the guy on the left.

Simple as that.

[Karel Sander @KarelFloww]

@kritikakodes I would stop you there.

[Karel Sander @KarelFloww]

@Roveniq @Tim_Denning Couldn't have said it better myself

[Karel Sander @KarelFloww]

@MaxHirsch13 i see them reviews

[Karel Sander @KarelFloww]

@MaxParnian I wish I was like you when I was your age.

But don't forget to also enjoy your time off!

Keep going and do what fulfills you.

[Karel Sander @KarelFloww]

@AbhiCodes15 Knowing how to use AI.

[Karel Sander @KarelFloww]

@matt_kub I’m feeling you Matthew.

You don’t get a house from one brick.

Have a couple more and suddenly from a pile of bricks you have that house.

That’s why they say brick by brick.

[Karel Sander @KarelFloww]

@danellisona as @TheJustinBailey said, consistency matters, and you got to know what, when and how to do it.

An apple tree can't be grown in a single day.

Apples will eventually come with consistent watering.