Kasper Zacho

Cold email nerd. Helping founders and dealmakers start better conversations.

[Kasper Zacho @KasperZacho_]

Is cold email dead?🤷‍♂️

2+ years in, and almost every campaign I've seen fail dies from the same 3 things: 👀

❌ 1. Wrong list

Perfect copy sent to the wrong people is just spam with good grammar. Before you send, open page 1 AND page 20 of your list. If 15 out of 25 aren't exactly who you'd pitch on a call, fix the list. Not the email.

❌ 2. Emails that read like a pitch deck

A stranger will not read your life story. Say what you do, who it's for, ask one thing, and put the CTA on the last line. If it needs a scroll, cut it. Short wins every time.

❌ 3. Burned domains

You can't blast recklessly from your domains and act shocked when you land in spam. Separate domains. Warm them up. Verify every address. Bounces running past 3-5%? Stop and reverify.

it's rarely the subject line. Stop A/B testing subject lines while your list is trash.

My team and I build the lists, write the emails, handle every reply and book the meetings for B2B companies.

Just started posting on here, I'm sharing everything we learn as we go✅

Doing outreach yourself? Follow along.

Want it done for you? My DMs are open.

What kills your campaigns?👀✍️

[Kasper Zacho @KasperZacho_]

@willia_mbrown this shows up in cold email replies all the time. someone asks for pricing, gets a calendar link back instead of a number, and that's usually the last you hear from them

[Kasper Zacho @KasperZacho_]

@jeff_weinstein posting exactly who should email you and about what basically writes their first line for them. wild that more buyers don't do this

[Kasper Zacho @KasperZacho_]

@bradsmith someone's definitely selling that as a template. it gets a reply once and then makes every real investor intro look like a scam

[Kasper Zacho @KasperZacho_]

@cbwritescopy keeping the angle makes sense, but i'd still rewrite the words every few thousand sends. google starts fingerprinting the exact same body even when the angle is still winning

[Kasper Zacho @KasperZacho_]

@BrianLaManna_ cold email has the exact same problem. asking a stranger about their priorities gets you nothing, showing you already know what's going on at their company gets the reply

[Kasper Zacho @KasperZacho_]

@romanbuildsaas only works if it's actually specific to them. a lot of the personalized reports going out now are the same doc with the logo swapped, and buyers spot that in about two seconds

[Kasper Zacho @KasperZacho_]

@NickAbraham12 pattern interrupts have a short shelf life though. the brick works because nobody else sent one that week, the 500th brick just goes in the trash

[Kasper Zacho @KasperZacho_]

@jordanmenard i'd watch a breakdown of how you run that spend with under 10 clients. what you said no to and how you kept the team small. way rarer than another ad creative breakdown

[Kasper Zacho @KasperZacho_]

@gaetano_nyc turning down a deal so you don't become the next scapegoat is underrated. when the next agency fails too, you're the one they remember telling them the truth

[Kasper Zacho @KasperZacho_]

@leojrr calling within the hour while they still remember replying is where it really pays off. wait a day and you're basically cold again

[Kasper Zacho @KasperZacho_]

@adamtaylorl keeping mornings free of meetings past a few million is harder than it looks. most owners end up on calls all day once the team grows

[Kasper Zacho @KasperZacho_]

@Quentin_Rnv this is where most cold email to brands falls apart. the strategist and the media buyer care about totally different numbers, so one email written for the brand lands with neither of them

[Kasper Zacho @KasperZacho_]

@imakeBADads works in written replies too. telling a lead upfront who this isn't for builds more trust than another case study ever will

[Kasper Zacho @KasperZacho_]

@salesxsaas cold email gets you to the exec, but they're also the ones who forward it down with a quick thoughts? and suddenly you've got a warm intro to whoever actually runs the project

[Kasper Zacho @KasperZacho_]

@jjen_abel funny how none of that ever ends up in a sales training deck. you only learn it by losing a few deals you thought were done

[Kasper Zacho @KasperZacho_]

@Tim_Denning the first time you sell your own thing you find out how much the brand behind you was doing the work

[Kasper Zacho @KasperZacho_]

@AlexHartsuff a case study only lands when it's from a company that looks exactly like theirs. a random logo is just you talking about yourself

[Kasper Zacho @KasperZacho_]

@samdblond the best email still dies on the wrong list. curious how much of the lift is the writing vs who the agents pick to send it to

[Kasper Zacho @KasperZacho_]

@LukeWarrd 8,364 down to 915 is the part people should pay attention to. when data costs nothing, the edge is knowing which 90% of the list to throw out