Keigan Carthy

Founder @ Vision Management I make the phone ring for home service companies

[Keigan Carthy @KeiganCarthyVM]

@mikefutia MCP

[Keigan Carthy @KeiganCarthyVM]

If you are looking to generate leads on Facebook at $13.24 & convert 85% of those into appointments for your local service business follow these 5 steps.

1. Knowing who your ideal customer is. We we want to tailor the copy and targeting to this.

2. Have multiple strong offers. Facebook ads are not intent based like Google. We need to get people who are on the fence to fill out the form and give us their info.

3. Strong copy and creative. Directly call our your ideal customer and their pain points. The creative needs to be engaging and real.

4. Have a follow up and be quick to call the leads. We use GHL for the majority of our clients which help ensure the leads are being contacted right away & no lead becomes lost.

5. Have solid tracking in place. If you tell Facebook who your ideal customer is, it will optimize for people who actually want to buy from you.

P.S. This campaign went live yesterday

[Will Troup @WillTroup]

Local home service businesses: Want to supercharge your leads with Facebook Ads and Google Local Service Ads?

Check out my chat with marketing pro @KeiganCarthyVM about proven strategies that drive real results:

https://t.co/0qfJEFCx9V

[Keigan Carthy @KeiganCarthyVM]

Make a big claim that goes against what your audience believes or has seen in the past

[Keigan Carthy @KeiganCarthyVM]

No one wants to stop and read ads

Here’s how you can keep them looking at your ad a bit longer so they turn into a lead

Tell them exactly what they’ll get, experience and feel
Be as specific as possible

[Keigan Carthy @KeiganCarthyVM]

This makes people feel like you’re busy and able to do a good job for them

[Keigan Carthy @KeiganCarthyVM]

Exclusivity isn’t something that you can say it has to be felt

An easy way to do this is by showing social proof of your work

Film a quick 5 second vid or take a photo of what you’re doing for the day and put it up on your story and company story on socials

[Keigan Carthy @KeiganCarthyVM]

Connect facebook/google, your crm and zapier together so they the lead gets sent to your crm

Put an automated text and email sequence so that the lead gets contacted instantly

Send yourself an email with zapier every time you get a new lead and hit dial as fast you can

[Keigan Carthy @KeiganCarthyVM]

Get to your leads before anyone else

Use Hubspot CRM if you’re getting off the ground
Jobber’s CRM if you’re scaling

Setup a view in your crm
New leads not contacted
Contacted no conversation
Booked estimate
Follow up

[Keigan Carthy @KeiganCarthyVM]

X emoji : we’re taking on 5 more roof repairs at 15% off because its the start of summer holidays!
Check emoji: I want to max out my team's pay this month before we take them on vacation. We only have 5 job openings this month and we’re offering 15% off to get them paid

[Keigan Carthy @KeiganCarthyVM]

Every promotion you make for your home service business needs to have a valid reason

If you don’t have one your customers will just know to wait for a good discount before they buy

[Keigan Carthy @KeiganCarthyVM]

Never again bringing on an employee I don’t interview myself.

Good lord.

[Keigan Carthy @KeiganCarthyVM]

Ex 3: Free Carpet Cleaning with Monthly House Cleaning Service

[Keigan Carthy @KeiganCarthyVM]

If you have a recurring service, the best way to get someone onto the recurring plan is by providing a great introductory service or value add for them to get onto your recurring plan

[Keigan Carthy @KeiganCarthyVM]

This works best if its something that’s perceived as highly valuable and doesnt cost too much or take too much time to deliver

Ex: free lawn aeration if you sign up for bi-monthly lawn maintenance
Ex 2: free gutter cleaning if you buy roof cleaning and pressure washing

[Keigan Carthy @KeiganCarthyVM]

Send 1 email and text that gets rid of an objection for the first 14 days then once/twice a week until they unsubscribe, buy or get back to you

Set these up to send out in jobber, hubspot or any other CRM and respond back to the interested replies

[Keigan Carthy @KeiganCarthyVM]

Underrated hack to turn more leads into sales: automated sequences

Setup 4 followup sequences

New lead
Pre call for estimates
Post call for estimates
Long term followup

[Keigan Carthy @KeiganCarthyVM]

Showing something unique makes them truly think about your ad

Ex: dandelions are growing so hire us so you don’t fall on them
Ex 2: don’t slide down your driveway, hire us to shovel your snow

[Keigan Carthy @KeiganCarthyVM]

One thing you’re not taking advantage of is giving a logical reason why consumers should buy and combining it with humour
Most companies use the most logical reasons to make someone buy but your audience has seen those before and will just scroll or not care

[Keigan Carthy @KeiganCarthyVM]

BONUS: if you have your facebook pixel setup put $1/d in ad spend to get in front of people looking for your services

[Keigan Carthy @KeiganCarthyVM]

There’s one thing you’re missing that makes home owners buy your home service services and you NEED both

Most companies just focus on being in the right place at the right time and there’s nothing wrong with that

[Keigan Carthy @KeiganCarthyVM]

Ask chat gpt to come up with the 30 most common objections a consumer will have when buying your service
Film 30-60s vids answering those questions (this is what i’m doing in this post)
Put the videos on your socials