Let me say this very directly.
Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.
The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone's to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.
Football belongs to the fans. It always has, and it always will.
@Johnnypapa64 Much older! I remember Aston Villa v Man Utd 1957. I vaguely remember my Dad watching the 1953 Matthew’s Final on a neighbour’s 6 inch black and white screen.