Keith Cunningham

Brand Strategist + Founder of Black Box Group + @BarrettMedia Rock Columnist; Dad; Rock Guy; 5 Star Chef w/ a 2 Star Rating; Fantasy Football Champ

[Keith Cunningham @KeithCunningham]

I’m officially launching Black Box Group — my new strategic, creative consultancy. Please join me on the new LinkedIn page, you might even be the first to do it:
https://t.co/i8JVEhiM9k

[Barrett Media @Barrett_Media]

In today's edition of "The Industry According To", @KeithCunningham chats w/ Leigh Jacobs of @nuvoodoo about:

✅Should radio add “mood” identifiers to music research
✅Is Gen Z a realistic target for radio?
✅What is the most important for ratings today,
✅And More!

[Keith Cunningham @KeithCunningham]

Thank you, California.

[Keith Cunningham @KeithCunningham]

@dpshow Do a weird one, like the wife carrying competition or couch racing or something random and absurd — would be nice to have something like that on the mantle before DP hangs it up.

[Keith Cunningham @KeithCunningham]

@SteveHiltonx 1. Please eliminate vehicle registration (after it's first registered). Residents pay $250-$500 per-year just to drive their cars on CA's pothole-ridden roads.
2. Remove tolls for key bridges like the Golden Gate and Bay Bridge - locals pay $10 daily just to get to work.

[Keith Cunningham @KeithCunningham]

What if Rock Radio had a draft? What if your industry had a draft? 🤘👇
https://t.co/JPisAuVS9J
@Barrett_Media

[Keith Cunningham @KeithCunningham]

How your favorite show or podcast handled Vrabel Gate will tell you a lot. Was it predictable, low hanging coverage — or was the treatment more thoughtful and unique. Treatment is what sets apart the leaders from the followers. @Barrett_Media

[Barrett Media @Barrett_Media]

Mike Vrabel and Dianna Russini. You know the story. But it’s not the story that’s most important — it’s what your show did with it says @KeithCunningham!
https://t.co/ykN4qKllPC

[Keith Cunningham @KeithCunningham]

@stoolpresidente Big cat, Zack, hannah, Stu, you. The five stickiest.

[Barrett Media @Barrett_Media]

On the air, things don’t go wrong, they go funny. That’s been my mantra for decades and why @KeithCunningham believes imperfection is Rock Radio’s greatest asset!
https://t.co/dwpOobb1G5

[Keith Cunningham @KeithCunningham]

Own your chaos and misfires because the “best” moments aren’t always the best moments.👇@Barrett_Media

https://t.co/DoKI2UxFvi

[Keith Cunningham @KeithCunningham]

Dear RockTernative:
Maybe that next big new hit isn't new.
Maybe it's just been sitting there the whole time.
https://t.co/nI1eSz344L
@Barrett_Media

[Keith Cunningham @KeithCunningham]

@niccruzpatane .20 per mile is the same cost as my gas car. $70 fill up in CA, 350 miles. Although I have to drive my car, so there’s that…

[Keith Cunningham @KeithCunningham]

@KingTunde_SZN I don’t believe you for even one second. But what the hell, 37.

[Keith Cunningham @KeithCunningham]

Kevin is one of the best and brightest leaders out there. @BeasleyMedia made a great move bringing him on board.

[Barrett Media @Barrett_Media]

Today's edition of "The Industry According to" is here as @KeithCunningham chats with @BeasleyMedia Chief Business Officer, Kevin LeGrett! They discuss what lessons sports media can learn, how his approach to generating revenue has changed and more!
https://t.co/ROgSZ0rfXA

[Keith Cunningham @KeithCunningham]

Oh, @dominos - just when we thought you were getting your act back together…

[Keith Cunningham @KeithCunningham]

That "new" song you're playing?
It's not "new" to a lot of listeners.

If radio no longer owns discovery... what role should "new" music really play? 👇

https://t.co/lwr6cBzB9k
@Barrett_Media

[Keith Cunningham @KeithCunningham]

All the stuff that comes with experience or can be taught, Woody mastered that long ago. But those are only small reasons for his success. Much more importantly, Woody has a relentless work ethic, clear vision, and overall stickiness that can’t be taught or bought.

[Barrett Media @Barrett_Media]

In today's edition of "The Industry According To", @KeithCunningham chats with one of the most successful morning guys in the industry, @TheWoodyShow! They chat about how his approach to his show and content has changed, what moves the needle and more!
https://t.co/PdWOJ5LcBq

[Keith Cunningham @KeithCunningham]

Posting then ghosting is a sin for any brand. 👇thanks to @Barrett_Media for letting me use my keyboard.

[Barrett Media @Barrett_Media]

Just because you have a website, app, and social page, doesn't mean you're reaching your audience, especially for those involved in rock radio.

That's why @KeithCunningham believes it's time to stop ghosting the audience and meet them on their turf!
https://t.co/nGJdHmyDe6

[Barrett Media @Barrett_Media]

In today's edition of "The Industry According to", @KeithCunningham speaks with the man behind CRS 2026, RJ Curtis! They discuss what to expect from CRS ’26, why country artists remain so publicly supportive of radio and more!
https://t.co/Px3vy5VRw0

[Barrett Media @Barrett_Media]

In today's edition of "The Industry According To", @KeithCunningham chats with VP of Strategy at @harkerbosgroup's Katie Miller! They discuss what data shows as the radio industry’s most underrated strength and much more!
https://t.co/u8CRwpcjbT

[Keith Cunningham @KeithCunningham]

Katie offers fundamental research insight that’s helpful for brands of all types.

[Barrett Media @Barrett_Media]

In today's edition of "The Industry According To", @KeithCunningham chats with VP of Strategy at @harkerbosgroup's Katie Miller! They discuss what data shows as the radio industry’s most underrated strength and much more!
https://t.co/u8CRwpcjbT