dylan

creative strategist “God has not given us a spirit of fear, but of power, and of love, and of a sound mind". 2 Timothy 1:7

[dylan @KenobiConverts]

first year in ecom. am i behind?

[W @wwontstop]

What are you afraid of losing, when nothing in this world belongs to you.

[💬 @s4shig]

do it 10x, your wins arrive 100x

[dylan @KenobiConverts]

@nathanmillaaa faith diff

[Nathan @nathanmillaaa]

Skill issue? Nah. Faith issue

[dylan @KenobiConverts]

Q4 is almost here.

It’s time to get fucking violent.

[dylan @KenobiConverts]

if an editor sends me one more ad with the CTA muted i’m taking him down to .0001%

[dylan @KenobiConverts]

Ecommerce is basically:

“This ad is dead.”

“This account is dead.”

“We’re so back.”

All within 72 hours.

[dylan @KenobiConverts]

What’s the first metric you look at when trying to figure out WHY a creative lost?

Not whether it lost.

Why?

[dylan @KenobiConverts]

Creative strategists:

What percentage of your new ads are actually new concepts vs iterations of proven ones?

[dylan @KenobiConverts]

One thing I’ve noticed:

When an ad wins, teams usually ask:

“What should we copy from this?”

Better question:

“What belief did this ad successfully change?”

That’s usually where the actual leverage is.

[dylan @KenobiConverts]

The best competitor research isn’t finding what they’re testing. It’s finding what they refuse to stop running.

[dylan @KenobiConverts]

The easiest way to spot a weak creative strategy is when every “new concept” starts with the same hook.

[dylan @KenobiConverts]

Creative strategists — how many hook variations are you testing per concept before moving on?

[dylan @KenobiConverts]

find people who are more ambitious then you and stop letting them be more ambitious then you.

[dylan @KenobiConverts]

@darthroas

[dylan @KenobiConverts]

Nothing builds character like watching your best performing ad die overnight.

[dylan @KenobiConverts]

Ecom is just solving one problem until you make enough money to unlock a more expensive problem.

[Jay @Creatextravel]

I'm addicted to doing 10 things at once

[dylan @KenobiConverts]

@aaniVibeTheory just do ecom