Kent Wilson

Head of PPC | Also: verbose hockey opinions, buttressed by esoteric stats.

[Kent Wilson @Kent_Wilson]

It’s boxing day, it’s -28 outside, and there’s no Flames hockey to discuss.

So instead here’s the story of how my family started a company in our garage 6 years ago that is projected to break 8 figures next year.

[Kent Wilson @Kent_Wilson]

@DanaPeters0321 Yeah I think this is heavily brand/product dependent.

[Kent Wilson @Kent_Wilson]

@thedanielokon Trying to build a Trybe program now. Would love any tips.

[Kent Wilson @Kent_Wilson]

This CGY-SEA contest has the most animosity I've ever seen in a preseason game.

[Kent Wilson @Kent_Wilson]

@thedanielokon Worst day in months.

[Kent Wilson @Kent_Wilson]

@ron_ecomm I will DM.

[Kent Wilson @Kent_Wilson]

@ron_ecomm If you can get the volume up, yes. Big thing early days is to track leads --> qualified leads --> closed lead pipeline. Both in terms of success rate, but also terms of time from lead to close. That will give you an idea if optimizing for qual leads on Meta is worth it.

[Calgary Sun @calgarysun]

Wilson: Who are the Calgary Flames? Rebuild isn't just a search for talent; it's a search for identity https://t.co/nSPXDfDNad

[Kent Wilson @Kent_Wilson]

@MehtabKarta @CallynJCreative We are trying to create a tiered structure where we can test creators at scale based on performance, but then level up the best ones to ambassadors/influencers with retainers, bonuses, etc.

[Kent Wilson @Kent_Wilson]

@peterczepiga Throw some peptides in there man.

[Kent Wilson @Kent_Wilson]

@Aazarshad Never got this!

[Kent Wilson @Kent_Wilson]

@DKingBH I think Edmonton needs to take more shots from the point. And the neutral zone.

[Kent Wilson @Kent_Wilson]

@EricRausch Mmm is this really a hate tweet?

[Kent Wilson @Kent_Wilson]

@PhilKiel IA was performing around par or better for me for a short period of time this summer, but performance fell off a cliff the last 4 weeks or so.

[Kent Wilson @Kent_Wilson]

@EricRausch Hey man whatever works. We made a new RV accessory because my dad had his RV product stolen from him back in the day.

[Kent Wilson @Kent_Wilson]

@codyplof Interested.

[Kent Wilson @Kent_Wilson]

@Brittingham1 jfc. I know the pain.