You will ruin your community if you don't do ICP research
ICP (Ideal Client Profile) Refers to your client's interests and desires
You should know their worst fears and monetize around that
I've made a doc going over ICP research in detail
Like, RT & Comment "ICP" to get it
"i need 3 monitors"
"i need a mechanical keyboard"
"i need noise cancelling headphones"
Linus Torvalds, creator of the Linux operating system's, setup:
If as an agency owner you expect business owners to knock on your door by themselves saying they need your service you’re lost.
It’s true, sometimes someone will come saying “I need Facebook ads”.
But you can’t count on it. Nor grow a business based on that.
Very few business owners know they need branding.
Or ads.
Or content.
If they did, they’d already be in motion, taking action!
The real truth is that you need to get people interested yourself.
In other words…
If you can’t sell, you can’t grow well.
The art of selling is the art of illuminating problems that people don’t even know they have.
You ask smart questions.
“What would happen if your conversion rate on your website was 2% instead of 1%?”
“Oh… well that would mean double our current revenue, with the same traffic in a month… $30,000”
Now you can sell your UI/UX service.
When you illuminate new problems, you open up the opportunity to sell more.
Without doing this, you’ll get old waiting for clients to come knocking on your door…