REMEMBER WHEN SB19 HAD A SMALL TALK WITH DOT. WHAT IF THESE ARE ALSO SOME OF SB19'S IDEAS?
MUSIC AND TOURISM HAND IN HAND. THEY TRULY ARE TOURISM AMBASSADORS.
BER MONTHS WITH SB19XJOSEMARICHAN
@SB19Official#SB19#DOT_SB19_JoseMariChan
Uhmm, can I just say this? Puna ko lang, grabe nag level up ang Department of Tourism sa partnership with SB19 ano? Iba mga atake nila ngayon eh. Very intentional and purposeful. Ramdam mong pinag-isipan. Tatak SB19 pag ganyan eh. You can tell that SB19 had a hand in shaping these campaigns that have been rolled out.
Just look at this most recent campaign. This is what a meaningful partnership looks like when both sides bring something substantial to the table.
Well, what makes the SB19 and Department of Tourism partnership especially impressive is that it’s proving to be more than a traditional endorsement. The collaboration is turning SB19’s reach, music, and cultural influence into actual platforms for promoting the Philippines, Filipino traditions, tourism, and now our role within ASEAN.
And this is where the partnership truly levels up. Instead of simply putting an artist’s face on a campaign, the DOT is creating opportunities where SB19’s influence becomes part of the country’s tourism and nation branding efforts, reaching audiences that government campaigns may not reach as organically. Their involvement helps bring Filipino stories, destinations, culture, and artistry directly into conversations with a global and regional audience.
Now, with the Philippines hosting the 49th ASEAN Summit, that impact expands beyond tourism promotion into regional representation. Filipino culture and creativity are being placed on an ASEAN platform, and SB19’s new music becomes another vehicle for introducing that Filipino identity to our Southeast Asian neighbors and the wider world.
This is what a productive partnership looks like: not just visibility, but strategic amplification, cultural representation, and measurable reach. From promoting the Philippines as a destination to helping showcase Filipino creativity across ASEAN, this collaboration keeps finding bigger ways to create value.
And that is why I also see this partnership as such a level up. The DOT has the tourism mandate and national platform; SB19 brings an established, highly engaged international audience. Put those together strategically, and Filipino culture and destinations get a much bigger stage.
Ang galing talaga di ba?
The longest Christmas season is officially here! 🎄🇵🇭
And this year, SB19 is joining Jose Mari Chan in spreading the Filipino Christmas cheer—from the Philippines, to ASEAN, to the world! 🌏
From uniquely Filipino traditions like Simbang Gabi and Noche Buena to Christmas carols playing day and night, we celebrate Christmas like no other. ❤️
And if you think that’s all… 👀
The Philippines is hosting the 49th ASEAN Summit on November 13-15, 2026 l—and SB19 is bringing new music to the celebration. 🎶
Mula sa pinakamahabang Pasko sa ASEAN at sa mundo, Maligayang Pasko at Happy ASEAN, Pilipinas! ⛵️
#ASEANPH2026
#OneVisionOneOcean
#LoveThePhilippines
#DiscoverMoreToLove
Outside of K-pop, several other key genres of music originating from Southeast Asia have been making waves internationally. One of them is P-pop. Leading its rise is boy band SB19 – who come to San Antonio with the intention of showcasing exactly why that is. From threats of disbandment, to establishing their own company 1Z Entertainment and becoming the first Filipino artist to perform at Lollapalooza Chicago. Expect a set that cannot be defined; K-pop-inspired choreography, a strong stage presence, emotional vulnerability, and a representation of the variety of art that has emerged from the Philippines. Our full spotlight on SB19 is now live. #SB19 #ATIN
Read here: https://t.co/xGmwkcualz
Get ticket: https://t.co/eaLiYpvXz4
Huhu. Sina Anne Curtis, Georgina Wilson, Raymond Gutierrez lang naman ka-party party ni Stell kasama ni Mama Mac 😭😭😭 May GENTO pa na tugtog eh sige pakitaan mo na! 😂🙌
Cto: https://t.co/KCmcjH4tNq
STELL CRAZY LIVESTREAM
@stellajero_#Stell#CrazyLiveShowcase
Yung edit ng mash-up song na Crazy ni Stell and song ni Ariana sa ⏰ is gaining engagement! Ang ganda naman Kasi talaga! Nagcocompliment Yung vocals nilang dalawa. Kapag talaga nag Collab tong dalawang to ay naku sinasabi ko sainyo😩🙌
🚨 NEW PLAYERS HAVE ENTERED THE COURT! 🚨
The game just got even more exciting! @SB19Official is joining the @primevideoph Celebrity Showcase for a special participation you won't want to miss. 🏀
Register now and get ready to see what they bring to the court! 👉 https://t.co/b3QMcz0HTU
Don't miss this showdown at SPACE at One Ayala on August 29!
#NBAHousePH26 #NBAPhilippines
Pablo: Para kaming dinaing. Ang dry ng hangin.
Stell: Feeling ko magco-collapse ako sa init. Naghina ako
Ken: Yung pawis nasa mata na, ang hirap dumilat. Akala ko mahihimatay nako.
also SB19: https://t.co/02Dz1YIVa2