Kevin

lego napoleon movie

[Kevin @Kevin_Cl]

@FedotOff90 GEM

[Kevin @Kevin_Cl]

@oliverwhudson BOARD

[Olly Hudson @oliverwhudson]

Meta just killed 80% of your ad tests, right before Black Friday.

Same visual, new copy? Still grouped.
New hook, same creator? Still grouped.

With Creative Similarity + Andromeda in play, Meta's now rewarding differentiation, not just volume.

Here’s what that means for your BFCM campaigns:
→ Lazy iterations won’t scale
→ Visual sameness = delivery cap
→ Entity ID separation = performance unlock

To actually scale now, your ads need:

✔️ Big swings in format, persona, and hook
✔️ Creative vehicles like podcast clips, Reddit statics, founder VSLs
✔️ First-3-second visual contrast to avoid getting grouped

We’ve recently been building for this shift and I’ve just got listed as a @foreplay_co Expert.

So to help with your Black Friday content ideas, I’ve dropped a live Foreplay board with the best in class ads for Q4.

The exact ads that broke through Meta’s similarity filter and became top spenders.

→ Retwteet this post and drop “BOARD” in the comments and I’ll send it over.

[Kevin @Kevin_Cl]

@PutneyNews 85??

[Dortmund Argentina @BVBDortmund_Arg]

90'+5' Final del partido. Del primero al último se tienen que ir todos a la concha de su madre. Desde la dirigencia hasta la abeja de mierda.

[Jim Halpert Argento @sapillopillo]

Hilo Mejores bromas de Jim a Dwight en The Office + Bromas ELIMINADAS

[Patric @gpatric10]

Dortmund, Germany 🇩🇪

[Kiasmos @kiasmos_]

Live tonight with @CercleMusic at the incredible Citadella de Sisteron. Stream the show live, for free. We’ve got a surprise or two in store.

Join here: https://t.co/fEgWE2Ob8C

[Kevin @Kevin_Cl]

@DresGF alguien ha visto mi freestyle con el ukelele?

[Patric @gpatric10]

💔

[BorussiARG 🇦🇷 @BorDortmundARG]

Con el escudo en el corazón y la cabeza en alto. Gracias por hacernos creer.

[Borussia Dortmund @BlackYellow]

Marco’s last dance 🕺

[Ataque Futbolero @AtaqueFutbolero]

Marco Reus invitó a TODOS LOS HINCHAS del Borussia Dortmund una CERVEZA, en su partido despedida del Signal Iduna Park.

Ídolo total. 🍻🇩🇪

[Borussia Dortmund @BVB]

💛 One last time at home.

[Mi Bundesliga @mibundesliga]

Marco Reus también se sube a la tribuna para despedirse de la hinchada del Borussia Dortmund.
Su próximo partido: la final de la Champions League. https://t.co/tLek8czHNq

[‏ً @zerodziewiec]

❤️‍🩹

[Patricia Montero @soypatimontero]

Los fans del #Bayern Múnich cuando les pregunten por la temporada 2023-2024

[ari @aritrabvb1909]

Marco Reus: "I'm just proud to have been part of this BVB family."

[BorussiARG 🇦🇷 @BorDortmundARG]

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