Keynes Digital

Programmatic CTV partner

[Keynes Digital @KeynesDigital]

Want to know how to get the most from your CTV budgets in Q4?

Read this @streamingmedia article where Dan Larkman discusses where the industry can improve, and how to avoid some common CTV targeting pitfalls. 👇

https://t.co/Of9dAY9iKj

#ctv #stv #advertising #targeting

[The Trade Desk @TheTradeDesk]

In a new op-ed, @KeynesDigital’s Dan Larkman highlights the opportunity CTV holds for marketers in 2025. https://t.co/g48fd67gKG

[Keynes Digital @KeynesDigital]

Netflix experienced major streaming issues during the Paul-Tyson fight.

“They had more success than they were expecting. It overloaded the servers," said Dan Larkman, CEO at Keynes Digital.

Read more about live sports streaming here https://t.co/ZWeXacyo6g

#CTV #STV @Adweek

[Keynes Digital @KeynesDigital]

Success in CTV isn't just about choosing the right platform but using the right metrics to track performance. Our CEO, Dan Larkman, explains why focusing on low CPMs can be misleading and ineffective.

Read the full article https://t.co/BT49tjT4wn

#CTV #STV #CPM @adexchanger

[Keynes Digital @KeynesDigital]

As Election Day approaches, brands need to navigate the challenging landscape. CEO Dan Larkman shares insights on how political advertising impacts CPMs, particularly in swing states.

Read the full article: https://t.co/Ttt7oWNMxX

@martechismktg #CTV #StreamingTV #Advertising

[Keynes Digital @KeynesDigital]

Because who said you can't rock stylish loungewear while conquering the couch? See review with the link in bio 😎 #Jambys #LoungewearGoals #OneView #TVCommercials #TVAds #CTV #ConnectedTV #OTT #ProgrammaticTV #DigitalTV #LinearTV #StreamingTV #PerformanceMarketing

[Keynes Digital @KeynesDigital]

Breaking News! We’re excited to announce Keynes Digital made the 2023 #Inc5000list as one of the fastest-growing private companies in America.

See full list here: https://t.co/PD5TburFSi

#Inc5000 #FastestGrowingCompanies #Programmatic #ConnectedTV #AdvertisingPartners @Inc

[Keynes Digital @KeynesDigital]

#Netflix is considering the #advertising space to keep up with its competition. How do you think it'll enter the ad-supported TV market? https://t.co/LGdwIrNDJC

[Keynes Digital @KeynesDigital]

Keynes Digital stresses to test all audience providers. We use first-party data, tracking pixels, and CRM lists to determine the most accurate prospecting audiences for their advertising campaigns then optimize towards the top-performing segments. #connectedtv #ctvadvertising #tv

[AdTechGod @AdtechGod]

For my CTV Peeps

What are 3 trends for CTV in 2022?

#adtech #CTV

[Keynes Digital @KeynesDigital]

*Content vs Audience* > If a male is watching E! News is he still a male? Linear TV wouldn't think so. #Programmatic #ConnectedTV allows you to target users no matter the content they like to consume. #programmatictv #programmaticads #programmaticadvertising #digitaladvertising

[Keynes Digital @KeynesDigital]

How do you evaluate what partner is best for your success? Our latest vlog https://t.co/F9fJgNk45i
#connectedtv #ctvadvertising #ottadvertising #programmatic #programmatictv #performance #digitaladvertising #marketing

[Keynes Digital @KeynesDigital]

Introducing our newest tool--the CTV Spec Check. Freely and confidently check to see if their video asset is TV ready. Does your video make the cut? Test here, no strings attached: https://t.co/KidCXaH03K
#connectedtv #ctvadvertising #programmatictv #digitalmarketing #advertising

[Keynes Digital @KeynesDigital]

Check out how Keynes drives performance via Connected TV advertising campaigns: https://t.co/D0IfU2Vfiv

#connectedtv #ctvadvertising #ottadvertising #programmatic #performance #digitaladvertising #marketing

[Keynes Digital @KeynesDigital]

Our industry has done a disappointing job at educating consumers on the transaction of their personal #data.

#ConnectedTV / #OTT is seeing the opposite trend. It's showing the average consumer actively opting in for ad-subsidized subscription models. #ctvadvertising #marketing

[Keynes Digital @KeynesDigital]

Having a full-service team means saving our partners time and money. Our end goal is to feel like an extension of your marketing team. Find out why Keynes: https://t.co/S9UluwXOOw

#service #trust #reporting #performance #simplicity #programmatic #connectedtv #ctvadvertising

[Keynes Digital @KeynesDigital]

Advertisers tell us their best markets are in areas like LA, SF, and NYC, which are also the most expensive markets to buy media. #Programmatic #ConnectedTV allows us to buy the highest intent audiences at the cheapest prices. #advertising

[Keynes Digital @KeynesDigital]

"I've seen this ad 4 times already." - @everyone

#programmaticvsdirectbuys #programmatic #programmaticadvertising #connectedtv #ctvadvertising #ottadvertising #marketing

[Keynes Digital @KeynesDigital]

#ConnectedTV "stackers" are the future of the TV industry. While countries are opening up, consumers are signing up for more and more subscriptions.