It would force these people with an immense amount of power to decide which side they are on and show who they are truly supporting, not only financially, but personally and emotionally; if they’d want to league to actually come back (which we all know they do).
Not only does this take money out of the owners’ pockets, but the media giants (TNT, ABC, Disney, etc.), and the advertisers.
The NBA coming back will provide astronomical numbers for any of these outlets in a time that they are desperate for them.
I know everyone is excited for the @NBA to be back, but to be completely honest - the players should hold a lockout.
The amount of disruption this would cause for a vast amount of billionaires who hold an immense amount of power would be unmatched.