Kir Moro

B2B SaaS content strategist. Editor. Helping tech brands speak human.

[Kir Moro @KirMoro]

Systems that last are built from the bottom up:
Values → Principles → Standards.
Not the other way around.

I don’t have it all figured out.
Still exploring, one honest iteration at a time.

If you’re building teams or systems, let’s share notes.

[Kir Moro @KirMoro]

The most important part of your workflow isn’t your SOPs.
It’s what holds them up.

Most teams focus on rules.
But rules are just the visible layer.
The real structure? It’s a pyramid.

Let me explain.

(A thread about values, principles & why your systems wobble)

[Kir Moro @KirMoro]

The real challenge is balance.
Enough structure to move fast.
Enough clarity to move together.
Enough values to move with meaning.

There’s no perfect formula.
But the shape is always a pyramid.

[Kir Moro @KirMoro]

B2B content isn’t about features.

It’s about reducing fear and increasing clarity.

Match your content to the funnel.
Speak to real doubts.

Lead, don’t just sell.

Tagging @chrisdo too — because content isn’t just writing, it’s experience.

[Kir Moro @KirMoro]

Why your B2B content isn't converting - and what to do instead

Most teams create content "just in case."
And then wonder why it doesn't drive sales.

Let's fix that.

(A thread for @marketingexamples @peep @amandanat @julian & everyone building in B2B)

[Kir Moro @KirMoro]

Use:
— Case studies with metrics
— Industry-specific results
— Demo calls
— Sales offers

Balance fear of loss vs fear of missed opportunities.

[Kir Moro @KirMoro]

@simontelek eCom