![RobertMSterling's tweet photo. For anyone here who hasn’t worked in corporate strategy at a Fortune 500 company and wants to understand how utterly bone-headed decisions—such as changing your customers’ cell-phone plans unless they proactively call to opt out—get made, here’s a quick explainer 👇
This chain of events typically starts during a quarterly board of directors meeting, during which an independent director (generally a current or retired CEO of a company in a different, non-competing industry) says that the company isn’t making enough money and that it’s the fault of the CEO, who is a supremely unqualified buffoon.
(Tangent: Every board director has his own pet favorite metric, be it growth (e.g., year-over-year sales), profitability (e.g., EBITDA margin), investor returns (e.g., change in share price if public, return on invested capital if private), or some byzantine metric that he used to love when he was the division president of a Ma Bell carve-out back in the 1980s (e.g., change in same-store gross profit divided by number of people on the sales team, raised to the power of pi and divided by 1998, which represents the year his current girlfriend was born). The exact metric doesn’t matter; what matters is that, by the standards thereof, the CEO sucks.)
The independent director will then pull open the calculator app on his iPhone 7, punch some numbers in, and say something to the effect of, “If we can increase revenue per customer by just $5, our market cap will increase by billions. Get your strategy team to figure it out.”
From here, the CEO and the CFO will then set up a meeting with the SVP of corporate strategy for 7:15 AM the next morning, to be held in the locker room of the country-club whose $20k annual membership dues the company’s shareholders generously cover. Sitting in the sauna, buck naked save for bleached white towels barely sufficient for the mission to which they’ve been called, the executives will decide that the most prudent course of action is to call McKinsey and pay them approximately $2.5M to figure this out for them. (Note: The CFO will get a quote from his buddy at Deloitte or KPMG, just to be able to tell the board that they solicited competing bids, but everyone knows that the work is just going to end up with McKinsey. Or Bain.)
McKinsey will rapidly set up office in a large conference room on-site, as if it’s the makeshift command-and-control center of an air base in Kuwait on the eve of Operation Iraqi Freedom, and they’ll deploy a dozen MBAs with a weighted average age of 26.5 years across the company’s headquarters. The consultants will meticulously evaluate all levers for revenue growth, including M&A, organic growth from new customers, and organic growth from existing customers (either by reducing churn or just finding ways to get more money out of each one). M&A will quickly get crossed off the list, since McKinsey doesn’t want Goldman coming in and taking over, and new-customer growth is always just painful, so, by process of elimination, they’ll decide on getting more money from existing customers.
After performing an analysis called a customer segmentation, McKinsey will realize that the company has already squeezed every last dollar possible out of the company’s highest-paying customers, whose loyalty is already pushed to the limit. They will therefore instead try to figure out how to get more money from lower-paying customers.
Associate 1: How do we get more money from our cheapest customers?
Associate 2: Can we go back to selling ring tones, like we did in 1998?
Associate 1: I did a case study on that at HBS! Ten minutes go by. Anyway, that’s why it won’t work. What if we just… raised prices?
Associate 2: These customers are highly price-sensitive. We can’t do that unless the customers think they’re getting additional value.
[CONTINUED IN NEXT TWEET]](https://pbs.twimg.com/media/F8rsqAEX0AAzc_A.jpg)
Olivia
Online
Kitty Brandtner
@KittyBrandtner
spicy and rational human being. mom. wife. employee. volunteer. it’s the guns @march_fourth_
Reality
Joined October 2020
243 Following
143 Followers
649 Posts
CAITLIN CLARK (41 PTS) AND THE HAWKEYES BEAT LSU AND FLY INTO THE FINAL FOUR 😱
Eileen Burke @EileenCookCnty is now heavily favored to win the Cook County State's Attorney race. 95% of the Cook County suburbs and 80% of the city are now reporting and she is up by 19,095 votes.
With 86% of the vote counted, Eileen O’Neill Burke leads Clayton Harris in the race to replace Cook Co. State’s Attorney Kim Foxx. Noteworthy because Foxx, board president Preckwinkle and Mayor Johnson’s backers supported Harris. #WGNelection
America covering the news:
"We interrupt our coverage of the Parkland mass shooting anniversary to bring you live coverage of the mass shooting occurring during a Super Bowl Parade in Union Station."
Picture it: 25 years from now, an NFL Head Coach leads her team to a Super Bowl victory and gives an interview about getting turned on to football by Taylor Swift back in 2023, watching games with mom & dad, falling in love with the game and growing up to be a coaching legend…🫶🏻
TODAY: #Iowa students from nearly 11 schools walked out of class this morning and straight to their State Capitol in #DesMoines to insistent action be taken to end gun violence.
The time for asking for change is over, we DEMAND it.
@SenAngusKing @SenatorHeinrich Lot of crazy comments here. So grateful for real leadership and creating a solution to this insane epidemic!
what the fuck
Very important point that often goes ignored. Generally, if you’re in a state with good gun laws, you’re much less likely to get shot. Here are the states where you’re most likely to be shot. Notice anything?
The red line is when Republicans ended the national assault weapons ban.
It takes a lot of courage to go on national television and admit that you were wrong about something. Thank you @RepGolden. Time to #BanAssaultWeapons
Another community ripped at the seams. More families shattered.
This American epidemic is horrific.
What a nice gesture! An incredible card signed by a group of Franklin residents!!! ❤️❤️❤️
Tapper: “I feel like it is almost disqualifying amongst House Republicans to be reality-based.”
Cheney: “Well, that's been my personal experience.”
Rep. Kelly Armstrong (R-N.D.) said he’s argued that “I don’t think there is a single person in that room that can get 217 votes.”
“People are starting to realize that Kevin McCarthy kept this thing together with duct tape and silly putty...it’s not as easy as they think.”
Did we build rules into the Constitution that if they won’t govern they don’t get paid, or we get to like hit a button and reset if they refuse to actually work???
Tapper: If only there was something in his background that would suggest he would stand by and look away when bad things were going on.
For anyone here who hasn’t worked in corporate strategy at a Fortune 500 company and wants to understand how utterly bone-headed decisions—such as changing your customers’ cell-phone plans unless they proactively call to opt out—get made, here’s a quick explainer 👇
This chain of events typically starts during a quarterly board of directors meeting, during which an independent director (generally a current or retired CEO of a company in a different, non-competing industry) says that the company isn’t making enough money and that it’s the fault of the CEO, who is a supremely unqualified buffoon.
(Tangent: Every board director has his own pet favorite metric, be it growth (e.g., year-over-year sales), profitability (e.g., EBITDA margin), investor returns (e.g., change in share price if public, return on invested capital if private), or some byzantine metric that he used to love when he was the division president of a Ma Bell carve-out back in the 1980s (e.g., change in same-store gross profit divided by number of people on the sales team, raised to the power of pi and divided by 1998, which represents the year his current girlfriend was born). The exact metric doesn’t matter; what matters is that, by the standards thereof, the CEO sucks.)
The independent director will then pull open the calculator app on his iPhone 7, punch some numbers in, and say something to the effect of, “If we can increase revenue per customer by just $5, our market cap will increase by billions. Get your strategy team to figure it out.”
From here, the CEO and the CFO will then set up a meeting with the SVP of corporate strategy for 7:15 AM the next morning, to be held in the locker room of the country-club whose $20k annual membership dues the company’s shareholders generously cover. Sitting in the sauna, buck naked save for bleached white towels barely sufficient for the mission to which they’ve been called, the executives will decide that the most prudent course of action is to call McKinsey and pay them approximately $2.5M to figure this out for them. (Note: The CFO will get a quote from his buddy at Deloitte or KPMG, just to be able to tell the board that they solicited competing bids, but everyone knows that the work is just going to end up with McKinsey. Or Bain.)
McKinsey will rapidly set up office in a large conference room on-site, as if it’s the makeshift command-and-control center of an air base in Kuwait on the eve of Operation Iraqi Freedom, and they’ll deploy a dozen MBAs with a weighted average age of 26.5 years across the company’s headquarters. The consultants will meticulously evaluate all levers for revenue growth, including M&A, organic growth from new customers, and organic growth from existing customers (either by reducing churn or just finding ways to get more money out of each one). M&A will quickly get crossed off the list, since McKinsey doesn’t want Goldman coming in and taking over, and new-customer growth is always just painful, so, by process of elimination, they’ll decide on getting more money from existing customers.
After performing an analysis called a customer segmentation, McKinsey will realize that the company has already squeezed every last dollar possible out of the company’s highest-paying customers, whose loyalty is already pushed to the limit. They will therefore instead try to figure out how to get more money from lower-paying customers.
Associate 1: How do we get more money from our cheapest customers?
Associate 2: Can we go back to selling ring tones, like we did in 1998?
Associate 1: I did a case study on that at HBS! Ten minutes go by. Anyway, that’s why it won’t work. What if we just… raised prices?
Associate 2: These customers are highly price-sensitive. We can’t do that unless the customers think they’re getting additional value.
[CONTINUED IN NEXT TWEET]
![RobertMSterling's tweet photo. For anyone here who hasn’t worked in corporate strategy at a Fortune 500 company and wants to understand how utterly bone-headed decisions—such as changing your customers’ cell-phone plans unless they proactively call to opt out—get made, here’s a quick explainer 👇
This chain of events typically starts during a quarterly board of directors meeting, during which an independent director (generally a current or retired CEO of a company in a different, non-competing industry) says that the company isn’t making enough money and that it’s the fault of the CEO, who is a supremely unqualified buffoon.
(Tangent: Every board director has his own pet favorite metric, be it growth (e.g., year-over-year sales), profitability (e.g., EBITDA margin), investor returns (e.g., change in share price if public, return on invested capital if private), or some byzantine metric that he used to love when he was the division president of a Ma Bell carve-out back in the 1980s (e.g., change in same-store gross profit divided by number of people on the sales team, raised to the power of pi and divided by 1998, which represents the year his current girlfriend was born). The exact metric doesn’t matter; what matters is that, by the standards thereof, the CEO sucks.)
The independent director will then pull open the calculator app on his iPhone 7, punch some numbers in, and say something to the effect of, “If we can increase revenue per customer by just $5, our market cap will increase by billions. Get your strategy team to figure it out.”
From here, the CEO and the CFO will then set up a meeting with the SVP of corporate strategy for 7:15 AM the next morning, to be held in the locker room of the country-club whose $20k annual membership dues the company’s shareholders generously cover. Sitting in the sauna, buck naked save for bleached white towels barely sufficient for the mission to which they’ve been called, the executives will decide that the most prudent course of action is to call McKinsey and pay them approximately $2.5M to figure this out for them. (Note: The CFO will get a quote from his buddy at Deloitte or KPMG, just to be able to tell the board that they solicited competing bids, but everyone knows that the work is just going to end up with McKinsey. Or Bain.)
McKinsey will rapidly set up office in a large conference room on-site, as if it’s the makeshift command-and-control center of an air base in Kuwait on the eve of Operation Iraqi Freedom, and they’ll deploy a dozen MBAs with a weighted average age of 26.5 years across the company’s headquarters. The consultants will meticulously evaluate all levers for revenue growth, including M&A, organic growth from new customers, and organic growth from existing customers (either by reducing churn or just finding ways to get more money out of each one). M&A will quickly get crossed off the list, since McKinsey doesn’t want Goldman coming in and taking over, and new-customer growth is always just painful, so, by process of elimination, they’ll decide on getting more money from existing customers.
After performing an analysis called a customer segmentation, McKinsey will realize that the company has already squeezed every last dollar possible out of the company’s highest-paying customers, whose loyalty is already pushed to the limit. They will therefore instead try to figure out how to get more money from lower-paying customers.
Associate 1: How do we get more money from our cheapest customers?
Associate 2: Can we go back to selling ring tones, like we did in 1998?
Associate 1: I did a case study on that at HBS! Ten minutes go by. Anyway, that’s why it won’t work. What if we just… raised prices?
Associate 2: These customers are highly price-sensitive. We can’t do that unless the customers think they’re getting additional value.
[CONTINUED IN NEXT TWEET]](https://pbs.twimg.com/media/F8rsqAGW0AARJ6f.jpg)
Obscene volumes of pizza truly is Congress’ sign of the times
Last Seen Users on Sotwe
mersinzevk
Seen from Turkey
Kasita Rosa 
Seen from United States
cuuuu
Seen from Vietnam
haroun ben ahmed🇹🇳
analshits
Seen from Turkey
muratcanmelisa
Seen from Turkey
pondan hunter
Seen from Malaysia
ديوث اخواتي نور وزينب وسجى🔥
Seen from Oman
Butwal sewa milf hunter
Seen from Egypt
🍑ᕼᗩᗷIᗷI Oᑎ ᗯᗴᗷ 🍑💦
Seen from Indonesia
Trends for you
Most Popular Users
Elon Musk
@elonmusk
241.7M followers
Barack Obama
@barackobama
118.9M followers
Cristiano Ronaldo
@cristiano
114.6M followers
Donald J. Trump
@realdonaldtrump
111.9M followers
Narendra Modi
@narendramodi
107.2M followers
Rihanna
@rihanna
98.7M followers
NASA
@nasa
92.4M followers
Justin Bieber
@justinbieber
91.8M followers
KATY PERRY
@katyperry
90.1M followers
Taylor Swift
@taylorswift13
84M followers
Lady Gaga
@ladygaga
75.5M followers
Virat Kohli
@imvkohli
73.5M followers
Kim Kardashian
@kimkardashian
70.9M followers
YouTube
@youtube
68.8M followers
Neymar Jr
@neymarjr
66.5M followers
Bill Gates
@billgates
65.3M followers
Selena Gomez
@selenagomez
63.1M followers
The Ellen Show
@theellenshow
62.3M followers
CNN
@cnn
61.8M followers
X
@x
60.7M followers